Region: Kenya
Category: Ice Cream
Category: Ice Cream
Kenya Ice Cream
(2 reports matching your criteria)
-
Kenya Ice Cream
... purchasing behaviour, with consumers gravitating towards budget-friendly options and smaller pack sizes. Recognising this trend, manufacturers are adjusting their pricing strategies and introducing promotional campaigns to maintain affordability and retain market share. For instance, Alpha... ... Read More
-
Ice Cream in Kenya
... increasingly regarded as an occasional indulgence by local middle-class consumers. Meanwhile, current value sales are projected to see a dynamic increase due to rising prices. Impulse ice cream is set to perform better than take-home ... Read More
Research Assistance
