Category: House & Home
Turkey House & Home
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Dishwashing in Turkey
... as a key choice in 2024, recording the strongest retail volume growth of 6%, surpassing the growth of automatic dishwashing tablets. This shift is largely driven by the launch of new products in these formats, ... Read More
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Surface Care in Turkey
... electro-static and excluding wipes) and wipes and refills (dry electro-static). Multi-purpose cleaners experienced a positive volume growth of 7%, as consumers increasingly favoured versatile cleaning solutions for multiple surfaces. The ability to clean various surfaces... ... Read More
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Polishes in Turkey
... consumers increasingly favoured modern furniture and laminated floors, which do not require polishing. Traditional wooden furniture, once a staple in Turkish homes, is now seen as outdated, and the high cost of real wood floors ... Read More
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Toilet Care in Turkey
... sales, with in-cistern devices seeing the strongest fall in volume sales of 1%. However, rim blocks and rim liquids both recorded positive retail volume growth. These products are appealing scents, particularly favoured during promotional periods. ... Read More
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Laundry Care in Turkey
... a volume growth of 3% compared to 4% for the powder variants. This preference for powder detergents was due to its price point, with the product being the most economical choice. Private label products gained ... Read More
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Air Care in Turkey
... consumers looking for cost-effective solutions amidst ongoing economic pressures. On the other hand, the electric format gained momentum among higher-income consumers, with new product launches from well-established brands lik... Euromonitor International's Air Care in Turkey ... Read More
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Bleach in Turkey
... of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More
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Home Insecticides in Turkey
... the significant rise in insect and mosquito populations over the past two years, which experts attribute to changing climatic conditions. The global climate crisis has resulted in drier conditions in some regions and wetter conditions ... Read More
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Home Care in Turkey
... while opting for multi-purpose options to save costs. These behaviours challenged retail volume sales throughout the year. Consequently, while essential categories such as automatic dishwashing, laundry detergents and bleach continued to show positive retail volum... ... Read More
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Writing Instruments in Turkey
... for items used in educational settings. Private label was a standout performer in this context as they are cheaper and deemed to be just as effective as other branded products. Affordable prices were important due ... Read More
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Vacuum Cleaners in Turkey
... and further hikes in average retail current unit prices slowed growth rates. Importantly, the steep devaluation of the local currency continued to see higher costs related to imports, raw materials, manufacturing, and distribution. Furthermore, the ... Read More
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Refrigeration Appliances in Turkey
... sales development to exceptionally hot summer days during the main Eid al-Adha holiday, which created a surge in demand for freezers with the heightened need to store meat and for longer. However, the overall growth ... Read More
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Personal Care Appliances in Turkey
... the strong rebound in demand, especially for the dominant hair care appliances category, in the post-Coronavirus (COVID-19) period dampened retail volume growth. The average retail current unit price of all categories of personal care appliances ... Read More
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Air Treatment Products in Turkey
... in 2024. The surge in demand for split air conditioners is attributed to factors like rising temperatures amid global warming and the replacement of older models with energy-efficient variants. Manufacturers like Beko (Arçelik, Beko brands) ... Read More
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Food Preparation Appliances in Turkey
... people have been experimenting with new recipes and cooking at home more frequently since the Coronavirus (COVID-19) pandemic. Various promotions offered by companies supported the increasing interest in cooking at home, contributing to the category’s ... Read More
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Large Cooking Appliances in Turkey
... in anticipation of further price increases. While the 2024 retail volume growth performance was significantly lower than the review period CAGR, it was in keeping with the slowdown in demand following Coronavirus (COVID-19)-induced spikes. Another ... Read More
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Home Laundry Appliances in Turkey
... machines, recorded strong, but much slower growth than automatic dryers, partly because of an already very high household ownership rate. Additionally, the decline in house sales towards the end of the review period restricted the ... Read More
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Dishwashers in Turkey
... upcoming price increases. On the other hand, the slowdown in house sales towards the end of the review period limited growth, with 2023 and 2024 increases below the rates posted in the early-to-mid-review period. Euromonitor ... Read More
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Small Cooking Appliances in Turkey
... healthier and more energy-efficient cooking solutions. The trend towards using minimal oil has been amplified by rising oil prices and heightened awareness of health benefits. Consequently, a surge in new product launches under both local ... Read More
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Consumer Appliances in Turkey
... review period, the industry saw especially fast increases in certain categories. For example, freezers and automatic dryers in major appliances, along with air fryers, stick vacuum cleaners, hair styling appliances and split air conditioners in ... Read More
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Microwaves in Turkey
... image in light of the growing health implications surrounding the use of these appliances. During economic downturns, consumers are likely to postpone purchases of such non-essential goods. Additionally, the rise of alternative cooking devices, such ... Read More
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Home & Garden Product Retail in Turkey
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The home & garden product retail market is segmented into gardening and ... Read More
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Home Care Packaging in Turkey
... forecast period. HDPE bottles are seen as providing greater convenience for applying shoe polish directly to the footwear. The squeezable nature of HDPE bottles helps in controlled and easy dispensing of the product. They are ... Read More
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Turkey Home Furnishings
... wellbeing, which has led consumers to invest in affordable and pleasing bathroom products to enhance their bathing experiences. Additionally, Turkey's strong position as a global textiles hub, with its manufacturing capabilities and high-quality cotton production, ... Read More
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Turkey Home Improvement
... homes for extended periods of time. For example, as seen with home paint, which enables consumers to change the aesthetics of their homes without a significant financial outlay. Home paint offers a diverse range of ... Read More
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