Category: House & Home
Turkey House & Home
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Home & Garden Product Retail in Turkey
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The home & garden product retail market is segmented into gardening and ... Read More
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Turkey Home Furnishings
... wellbeing, which has led consumers to invest in affordable and pleasing bathroom products to enhance their bathing experiences. Additionally, Turkey's strong position as a global textiles hub, with its manufacturing capabilities and high-quality cotton production, ... Read More
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Turkey Home Improvement
... homes for extended periods of time. For example, as seen with home paint, which enables consumers to change the aesthetics of their homes without a significant financial outlay. Home paint offers a diverse range of ... Read More
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Turkey Gardening
... Hasere Ilaclari), and Proseed (Proseed Tarim Gida ve San Tic Ltd Sti) capitalise on this trend by offering high-quality, innovative products tailored to the specific needs of Turkish gardeners. Vilmorin is known for its eco-friendly ... Read More
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Turkey Home and Garden
... value sales but also posing as a constraint to consumer spending power and investment momentum from players in the industry. This macroeconomic context casts a shadow across the category as a whole. Euromonitor International's Home ... Read More
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Turkey Homewares
... long-term, practical assets. This trend is particularly evident with popular brands such as Pasabahce (Pasabahce Cam San ve Tic AS) and Lav (Heris Seramik ve Turizm San AS), which benefit from offering products to suit ... Read More
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Wipes in Turkey
... wipes catering to specific needs and preferences of consumers. For instance, Uni Baby Soft, a brand offering baby wipes made from organic cotton and infused with organic olive oil, gained traction among discerning consumers seeking ... Read More
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Tissue and Hygiene in Turkey
... to adopt more frugal spending habits, particularly when it came to non-essential items. Despite these challenges, the tissue segment managed to eke out a modest increase in volume sales. This growth was largely propelled by ... Read More
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Away-From-Home Tissue and Hygiene in Turkey
... to traditional office settings following the COVID-19 induced work-from-home period. Additionally, the increased patronage of restaurants, cafés, retail establishments, and entertainment centres contributed to the growth of away-from-home tissue sales. As people resumed dining out ... Read More
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Retail Tissue in Turkey
... modest growth, along with promotional campaigns by manufacturers and retailers. However, further retail growth was constrained by adverse economic conditions and reduced disposable incomes in the preceding years. Despite these challenges, the product area is ... Read More
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Home Products Specialists in Turkey
... power. There were also no opening of outlets. Homewares and home furnishings fared much better, with double-digit constant value growth. Euromonitor International's Home Products Specialists in Turkey report offers insight into key trends and developments ... Read More
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Appliances and Electronics Specialists in Turkey
... due to significant devaluation of the Turkish lira. As such, though current value sales increased, constant value sales fell. With consumers feeling the pinch, they looked to extend the life of appliances and electronics, if ... Read More
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Polishes in Turkey
... in both floor and furniture polishes is due to the diminishing use of classic furniture and wooden floors across the country. Traditional wooden furniture is viewed as outdated by many, while real wood floors are ... Read More
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Home Insecticides in Turkey
... which were said to be unlike the mosquito species more commonly seen in Turkey. As such, there was a notable increase in mosquitos and other insects at the end of the review period, which positively ... Read More
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Toilet Care in Turkey
... displayed a contrasting trend, demonstrating positive growth, albeit it at a low level. ITBs are often chosen for their pleasant scents, particularly during promotional campaigns. In 2023, major grocery retailers, including Migros and Carrefour, implemented ... Read More
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Dishwashing in Turkey
... of the currency during the year led to higher production, import, and distribution costs, causing a double-digit rise in the average unit prices of products in this category. With grocery retailers' staggering price rises in ... Read More
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Bleach in Turkey
... economic conditions and reduced disposable incomes made 2023 a hard year for some products, bleach continued to grow in terms of retail volume. Many consumers consider bleach to be a basic and necessary product. This ... Read More
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Home Care in Turkey
... the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the ... Read More
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Air Care in Turkey
... these products, compelling manufacturers to raise their prices. Consequently, the affordability of these products declined for consumers. Despite this, air care products exhibited a positive retail volume performance despite the economic crisis. However, this was ... Read More
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Surface Care in Turkey
... Boost Power & Shine kitchen spray, which is available in a 750 ml size. It includes 70 ml mini packs with a concentrated formula that can be fixed to the closure of the 750 ml ... Read More
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Laundry Care in Turkey
... to consumer bulk purchases. Euromonitor International's Laundry Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More
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Small Cooking Appliances in Turkey
... has also led to a series of new products from both local and international brands, with developments in special features such as the ability to cook two meals at the same time. Consumers are drawn ... Read More
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Vacuum Cleaners in Turkey
... both robotic and stick vacuum cleaners are deemed to be desirable options. Euromonitor International's Vacuum Cleaners in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Home Laundry Appliances in Turkey
... the pandemic, thus have been paying more attention to the cleaning functions of their appliances – including those to wash their clothes. Within this, we are seeing a focus on automatic dryers, with freestanding models ... Read More
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Microwaves in Turkey
... convenience microwaves offer is undeniable, most Turkish consumers continue to hold a negative perception of the potential hazards of microwave cooking. In fact, there is a long-established perception in the country that cooking with microwaves ... Read More
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