Category: House & Home
Turkey House & Home
-
Personal Care Appliances in Turkey
... the strong rebound in demand, especially for the dominant hair care appliances category, in the post-Coronavirus (COVID-19) period dampened retail volume growth. The average retail current unit price of all categories of personal care appliances ... Read More
-
Air Treatment Products in Turkey
... in 2024. The surge in demand for split air conditioners is attributed to factors like rising temperatures amid global warming and the replacement of older models with energy-efficient variants. Manufacturers like Beko (Arçelik, Beko brands) ... Read More
-
Refrigeration Appliances in Turkey
... sales development to exceptionally hot summer days during the main Eid al-Adha holiday, which created a surge in demand for freezers with the heightened need to store meat and for longer. However, the overall growth ... Read More
-
Vacuum Cleaners in Turkey
... and further hikes in average retail current unit prices slowed growth rates. Importantly, the steep devaluation of the local currency continued to see higher costs related to imports, raw materials, manufacturing, and distribution. Furthermore, the ... Read More
-
Large Cooking Appliances in Turkey
... in anticipation of further price increases. While the 2024 retail volume growth performance was significantly lower than the review period CAGR, it was in keeping with the slowdown in demand following Coronavirus (COVID-19)-induced spikes. Another ... Read More
-
Home Laundry Appliances in Turkey
... machines, recorded strong, but much slower growth than automatic dryers, partly because of an already very high household ownership rate. Additionally, the decline in house sales towards the end of the review period restricted the ... Read More
-
Dishwashers in Turkey
... upcoming price increases. On the other hand, the slowdown in house sales towards the end of the review period limited growth, with 2023 and 2024 increases below the rates posted in the early-to-mid-review period. Euromonitor ... Read More
-
Food Preparation Appliances in Turkey
... people have been experimenting with new recipes and cooking at home more frequently since the Coronavirus (COVID-19) pandemic. Various promotions offered by companies supported the increasing interest in cooking at home, contributing to the category’s ... Read More
-
Small Cooking Appliances in Turkey
... healthier and more energy-efficient cooking solutions. The trend towards using minimal oil has been amplified by rising oil prices and heightened awareness of health benefits. Consequently, a surge in new product launches under both local ... Read More
-
Consumer Appliances in Turkey
... review period, the industry saw especially fast increases in certain categories. For example, freezers and automatic dryers in major appliances, along with air fryers, stick vacuum cleaners, hair styling appliances and split air conditioners in ... Read More
-
Microwaves in Turkey
... image in light of the growing health implications surrounding the use of these appliances. During economic downturns, consumers are likely to postpone purchases of such non-essential goods. Additionally, the rise of alternative cooking devices, such ... Read More
-
Home & Garden Product Retail in Turkey
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The home & garden product retail market is segmented into gardening and ... Read More
-
Home Care Packaging in Turkey
... forecast period. HDPE bottles are seen as providing greater convenience for applying shoe polish directly to the footwear. The squeezable nature of HDPE bottles helps in controlled and easy dispensing of the product. They are ... Read More
-
Turkey Home Furnishings
... wellbeing, which has led consumers to invest in affordable and pleasing bathroom products to enhance their bathing experiences. Additionally, Turkey's strong position as a global textiles hub, with its manufacturing capabilities and high-quality cotton production, ... Read More
-
Turkey Home Improvement
... homes for extended periods of time. For example, as seen with home paint, which enables consumers to change the aesthetics of their homes without a significant financial outlay. Home paint offers a diverse range of ... Read More
-
Turkey Gardening
... Hasere Ilaclari), and Proseed (Proseed Tarim Gida ve San Tic Ltd Sti) capitalise on this trend by offering high-quality, innovative products tailored to the specific needs of Turkish gardeners. Vilmorin is known for its eco-friendly ... Read More
-
Turkey Home and Garden
... value sales but also posing as a constraint to consumer spending power and investment momentum from players in the industry. This macroeconomic context casts a shadow across the category as a whole. Euromonitor International's Home ... Read More
-
Turkey Homewares
... long-term, practical assets. This trend is particularly evident with popular brands such as Pasabahce (Pasabahce Cam San ve Tic AS) and Lav (Heris Seramik ve Turizm San AS), which benefit from offering products to suit ... Read More
-
Wipes in Turkey
... wipes catering to specific needs and preferences of consumers. For instance, Uni Baby Soft, a brand offering baby wipes made from organic cotton and infused with organic olive oil, gained traction among discerning consumers seeking ... Read More
-
Tissue and Hygiene in Turkey
... to adopt more frugal spending habits, particularly when it came to non-essential items. Despite these challenges, the tissue segment managed to eke out a modest increase in volume sales. This growth was largely propelled by ... Read More
-
Away-From-Home Tissue and Hygiene in Turkey
... to traditional office settings following the COVID-19 induced work-from-home period. Additionally, the increased patronage of restaurants, cafés, retail establishments, and entertainment centres contributed to the growth of away-from-home tissue sales. As people resumed dining out ... Read More
-
Retail Tissue in Turkey
... modest growth, along with promotional campaigns by manufacturers and retailers. However, further retail growth was constrained by adverse economic conditions and reduced disposable incomes in the preceding years. Despite these challenges, the product area is ... Read More
-
Home Products Specialists in Turkey
... power. There were also no opening of outlets. Homewares and home furnishings fared much better, with double-digit constant value growth. Euromonitor International's Home Products Specialists in Turkey report offers insight into key trends and developments ... Read More
-
Appliances and Electronics Specialists in Turkey
... due to significant devaluation of the Turkish lira. As such, though current value sales increased, constant value sales fell. With consumers feeling the pinch, they looked to extend the life of appliances and electronics, if ... Read More
-
Polishes in Turkey
... in both floor and furniture polishes is due to the diminishing use of classic furniture and wooden floors across the country. Traditional wooden furniture is viewed as outdated by many, while real wood floors are ... Read More
Research Assistance
