Category: General House & Home
Kenya General House & Home
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Retail Tissue in Kenya
... sanitation awareness, and a preference shift away from traditional alternatives. Paper towels, however, emerged as the most dynamic category in 2024, showing particularly strong growth driven by consumers' growing appreciation for their multifunctio... Euromonitor International's ... Read More
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Tissue and Hygiene in Kenya
... growth, driven by continued urbanisation, higher disposable incomes, and the shift away from traditional hygiene products towards disposable alternatives. Eco-friendliness and sustainability emerged as key regulatory and consumer priorities, prompting significant investment... Euromonitor International's Tissue ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
... largest category, benefiting substantially from Kenya’s thriving tourism industry, which necessitated increased procurement by hotels and hospitality establishments. Napkins emerged as the most dynamic category however,... Euromonitor International's Away-from-Home Tissue and Hygiene in Kenya report ... Read More
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Wipes in Kenya
... demonstrated a strong preference for premium products catering to their babies' skincare needs. Baby wipes benefited from higher consumer awareness about hygiene and skin health, coupled with a growing reputation for multifunctional use, including cosmetic ... Read More
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Polishes in Kenya
... number of citizens travel on foot. Supported by population growth, this factor continued to drive demand for shoe polish in the country in 2024. Nonetheless, shoe polish saw slower growth in retail volume terms in ... Read More
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Home Insecticides in Kenya
... thereby fostering increased demand for home insecticides in these urban areas. As consumers have looked for ways to keep their homes and surroundings free from insects, they have sought out modern and effective types of ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
... more businesses and services operating in urban centres. Following the pandemic, most businesses and organisations around the country returned to full office hours from 8am to 5pm in 2022. Kenyans largely work in offices and ... Read More
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Wipes in Kenya
... middle- and upper-income consumer bases with higher disposable incomes, who are willing to try new products. A flurry of launches in recent years has widened the choice of brands, making wipes more accessible to lower ... Read More
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Retail Tissue in Kenya
... environment for the toilet paper category, especially in the premium segment. The rising global price of pulp combined with lower domestic production has tripled the cost of tissue paper in Kenya. Tissue prices have more ... Read More
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Tissue and Hygiene in Kenya
... of global events like COVID-19 and the Ukraine-Russia war, which led to higher inflation and price increases. In 2023, consumption patterns shifted due to higher costs of living, prompting consumers to switch towards more affordable ... Read More
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