Category: Food
Macedonia Food
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Processed Fruit and Vegetables in North Macedonia
... Younger consumers, in particular, are increasingly opting for processed fruit and vegetables products for the preparation of salads and smoothies. Due to significant unit price increases and inflationary pressure, the category is registering double-digit value ... Read More
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Baked Goods in North Macedonia
... volume terms continues to slow as a result of the shrinking consumer base due to negative demographic growth. Also, the health and wellness trend is impacting consumption patterns, especially among younger consumers who are reducing ... Read More
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Breakfast Cereals in North Macedonia
... moderate volume growth of these two cereal types, breakfast cereals is registering moderate volume growth overall in 2023. Rising unit prices amidst inflation in 2023, meanwhile, are driving strong double-digit value growth. Innovation remains significant ... Read More
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Rice, Pasta and Noodles in North Macedonia
... recording marginal decline due to reduced demand for plain noodles as consumers tend to make less soup. As a result of rising unit prices amidst rampant food inflation and the continued premiumisation of the pasta ... Read More
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Other Dairy in North Macedonia
... this particular category. The prevalence of home cooking and home baking in North Macedonia has remained strong since the COVID-19 pandemic, driving demand for core products such as cream. Chilled snacks are becoming more appealing ... Read More
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Cheese in North Macedonia
... for such high demand, as it can be used in preparing various foods including pizza. Consumer interest in cheese continued to increase during 2023 as increasing numbers of Macedonians came to value the product’s high ... Read More
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Butter and Spreads in North Macedonia
... volume terms, butter is growing moderately despite the shrinking consumer base. As the price advantage of margarine and spreads has been eroded in recent years due to rising manufacturing costs, consumers have turned to butter, ... Read More
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Baby Food in North Macedonia
... women in recent years has limited demand for baby food, while still relatively high levels of emigration among adults of working age have also contributed to the negative demographic trends that are undermining the value ... Read More
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Yoghurt and Sour Milk Products in North Macedonia
... use as an everyday ingredient to prepare healthy meals and snacks. Younger consumers regularly include plain yoghurt in their diet, while the elderly traditionally consume both drinking and plain yoghurt, including the ever-popular kiselo mleko. ... Read More
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Dairy Products and Alternatives in North Macedonia
... dairy products. Production costs have remained high since the outbreak of the war in Ukraine, including raw materials and fodder, energy and transportation costs Euromonitor International's Dairy Products and Alternatives in North Macedonia report offers ... Read More
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Gum in North Macedonia
... bad environmental reputation in terms of disposability, and this is a challenge for manufacturers. Nonetheless, rising inflation and higher unit prices have helped gum achieve double-digit percentage growth in 2023. Euromonitor International's Gum in North ... Read More
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Savoury Snacks in North Macedonia
... up unit prices and is a major cause of supply chain disruptions. These factors have been a major threat to overall savoury snacks consumption, although higher prices have generated double-digit percentage current value growth. Euromonitor ... Read More
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Ice Cream in North Macedonia
... ice cream driving up impulse purchases. Inflation and rising unit prices have given an additional boost to ice cream, and helped the category achieve double-digit percentage current value growth for a second consecutive year. Euromonitor ... Read More
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Chocolate Confectionery in North Macedonia
... which has captured consumer interest and boosted volume sales. Among these launches are Pionir doo’s launch of Kidy + calcium and Kidy karamela within countlines. Euromonitor International's Chocolate Confectionery in North Macedonia report offers in-depth ... Read More
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Sugar Confectionery in North Macedonia
... declining for the fourth consecutive year in 2023. Sugar confectionery also continues to be impacted by inflation in 2023 with rising unit prices driving solid gains in current value growth. Euromonitor International's Sugar Confectionery in ... Read More
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Snacks in North Macedonia
... reached in 2024. Snacks is among the most dynamic packaged food categories in the country and is witnessing a significant number of key new launches. Innovation keeps adding value to products and is nurturing the ... Read More
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Sweet Biscuits, Snack Bars and Fruit Snacks in North Macedonia
... remains high fuelling much of the current value growth. Rising consumer demand for products in this category can be directly linked to growing health awareness, as well as the increasing variety of brands and products ... Read More
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Grocery Retailers in North Macedonia
... soaring inflation and dampening volume sales. In addition, there was also a slight overall reduction in the number of grocery outlets. While small local grocers continued to account for slightly more than half of value ... Read More
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Sports Nutrition in North Macedonia
... soaring inflation as a result of the war in Ukraine, which is causing a lot of economic uncertainty, sports nutrition is expected to register double-digit constant value growth, with current value growth being unchanged. Gyms ... Read More
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Weight Management and Wellbeing in North Macedonia
... result of the energy crisis stemming from the war in Ukraine is pushing up retail prices and dampening volume sales somewhat. All the same, there is expected to be volume growth, with weight loss supplements ... Read More
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Modern Grocery Retailers in North Macedonia
... grocery retailing players are modern grocery retailers (namely KAM and Tinex). Amongst the most popular features are the greater level of convenience modern grocery retailers offer, the larger and more pleasant selling spaces, and the ... Read More
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Traditional Grocery Retailers in North Macedonia
... retailers which benefitting from being able to adapt more easily to the mandatory COVID-19 restrictions. For most traditional grocery outlets, shoppers were obliged to queue outside before entering as many outlets are small and could ... Read More
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