Category: Food & Beverage
Turkey Food & Beverage
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Concentrates in Turkey
... consumers in Turkey, who have limited purchasing power. The lack of marketing support exacerbated this negative trend, whilst rising production, packaging, and distribution costs led to higher unit prices by the end of the review ... Read More
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Bottled Water in Turkey
... favoured in both urban and increasingly rural areas. However, the rising adoption of under-sink-use-at-home water filter systems is restraining the growth of still bottled water sales. Such devices allow consumers to improve the quality of ... Read More
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Carbonates in Turkey
... had a negative impact on carbonate consumption, including regular and reduced sugar variants. Added to this, some consumers opted to boycott some Western international brands in response to the ongoing Israel-Hamas war. Price pressures have ... Read More
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RTD Tea in Turkey
... amid further price hikes. Some consumers opted to boycott some Western brands due to the Israel-Hamas war, which also impacted volume sales. The leading brands Lipton (Pepsi-Cola International Tanitim Ltd) and Fuse Tea (Coca-Cola Içecek ... Read More
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Soft Drinks in Turkey
... high double-digits for the third consecutive year, driven by rising unit prices. The primary cause of this price surge was the significant devaluation of the Turkish Lira, which led to higher costs of imported raw ... Read More
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Juice in Turkey
... lifestyles, and this is reflected in the growing demand for premium not from concentrate 100% juices among affluent consumers. Indeed, not from concentrate 100% juice recorded double-digit volume growth in 2024. The variety of these ... Read More
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Sports Drinks in Turkey
... where sales of sports drinks were hard hit by the COVID-19 pandemic. Locals have reengaged with sports and exercise, driving up demand for sports drinks by the end of the review period, even in the ... Read More
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Energy Drinks in Turkey
... year. Budget-friendly local energy drinks brands are also present but lost some ground in 2024. Coca-Cola Içecek’s strategic focus on its Monster Energy brand, alongside the acquisition of the Predator brand, has played a significant ... Read More
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RTD Coffee in Turkey
... population is becoming more accustomed to cold coffee products sold by foodservice chains like Starbucks. Added to this, the increasing variety of RTD coffee offerings in retail outlets is driving consumer interest, with an expansion ... Read More
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Tea in Turkey
... strong growth. Despite this, sales continued to rise in tandem with population growth and the concerted marketing efforts of companies through advertising and promotions. Additionally, the introduction of differentiated tea products, such as Lipton Chai ... Read More
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Coffee in Turkey
... driving sales of fresh ground coffee and pods. Italian speciality coffee is growing in popularity alongside the wider availability of premium novel and distinctive products in pod/capsule formats, such as Tchibo Cafissimo Espresso Brasil pod ... Read More
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Hot Drinks in Turkey
... the country. The most popular hot beverages are black tea, Turkish coffee, instant coffee, and some other hot drinks. The increasing availability of novel and diverse products, particularly within the fruit/herbal tea, green tea and ... Read More
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Other Hot Drinks in Turkey
... drink in Turkey made from orchid extracts and served with hot milk. Despite its maturity, volume sales of sahlep are growing, although the increase remains modest due to the product's established presence in the market. ... Read More
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Packaging Industry in Turkey
... and fruit, stored in a separate compartments to prevent them from mixing until the consumer is ready to enjoy them. Responding to the rising demand for convenience, brands like Rexona and Nivea have integrated post-consumer ... Read More
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Breakfast Cereals in Turkey
... value for money has become a top priority for shoppers. Euromonitor International's Breakfast Cereals in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In ... Read More
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Staple Foods in Turkey
... disposable incomes. This led to price-sensitive behaviour, reducing consumption, particularly in non-essential spending categories, while essential goods—especially staple foods—remained more stable. Euromonitor International's Staple Foods in Turkey report offers in-depth knowledge of the market at ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Turkey
... demand. Meanwhile, companies reduced their portion sizes, which added to value margins. Alongside very high inflation, this helped retail current value growth to outpace retail volume growth. Euromonitor International's Processed Meat, Seafood and Alternatives to ... Read More
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Processed Fruit and Vegetables in Turkey
... by the strong pressure on purchasing power, while high inflation spiked retail value growth. Nonetheless, demand for these options was stimulated by their long storage times, which made early or bulk purchases profitable in an ... Read More
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Rice, Pasta and Noodles in Turkey
... help consumers during rising inflation. As a leading brand in rice, bulgur, red and green lentils, dried beans, and chickpeas, Reis has committed maintaining the price list declared on January 20, 2024, until the end ... Read More
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Baked Goods in Turkey
... growth was flat. In December 2023, the bread price tariff in Istanbul was updated, setting the price for 210 grams of bread at 8 liras. However, during the May 2024 assembly meeting of the Istanbul ... Read More
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Cooking Ingredients and Meals in Turkey
... that affected retail volume sales, leading to a surge in the popularity of discounters and private label products. Branded goods responded by launching frequent discount campaigns, promotions, and deals. Moreover, many brands introduced smaller pack ... Read More
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Meals and Soups in Turkey
... Turkey, this has challenged foodservice, with consumers increasingly looking to eat and cook within the household. Frozen and chilled ready meals led retail volume growth, with consumers appreciating the ease and convenience of these options. ... Read More
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Sweet Spreads in Turkey
... coca was due to a low global yield of cocoa production in 2023/2024, resulting in a global price increase. With price sensitivity in place in Turkey, the growth of chocolate spreads has been limited. As ... Read More
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Sauces, Dips and Condiments in Turkey
... is mainly driven by sauces, with consumers treating themselves to quality products despite rising inflation. Consequently, sauces is seeing strong growth in retail volume and value, thanks to increasing product variety and strategic package sizes ... Read More
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Edible Oils in Turkey
... food service. Euromonitor International's Edible Oils in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, ... Read More
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