Category: Food & Beverage
Macedonia Food & Beverage
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RTD Tea in North Macedonia
... and RTD tea. This trend is predominantly driven by health-conscious consumers who are increasingly mindful of their sugar and carbohydrate intake, opting for beverages that align with their health goals. The premiumisation of the category ... Read More
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RTD Coffee in North Macedonia
... entry of several international brands. These brands introduced higher-priced products, catering to a small group of coffee connoisseurs. These consumers appreciate the creamy textures of RTD coffee, often enhanced with added dairy or non-dairy options, ... Read More
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Carbonates in North Macedonia
... significantly influenced purchasing decisions, resulting in minimal off-trade retail volume growth across the broader carbonates category. However, the lingering effects of inflation and rising product prices have bolstered off-trade retail sales value, enabling the category ... Read More
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Energy Drinks in North Macedonia
... groups. This has resulted in solid off-trade retail volume growth and robust off-trade rsp value growth, which has been further fuelled by significant price increases tied to the lingering effects of prolonged inflation. While demographic ... Read More
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Soft Drinks in North Macedonia
... price increases following the high inflation of previous years. Bottled water, the most robust category within soft drinks, and juice, the third largest, significantly contributed to this volume growth. Euromonitor International's Soft Drinks in North ... Read More
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Juice in North Macedonia
... categories. These categories have achieved double-digit off-trade retail sales value growth rates, highlighting their increasing popularity. Consumer demand has led to moderate off-trade retail volume growth; however, significant product price increases resulting from the latest ... Read More
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Sports Drinks in North Macedonia
... consumers, sports enthusiasts, and professional athletes. The category has experienced solid off-trade volume growth coupled with strong off-trade rsp value growth, which has been further bolstered by rising product prices amidst the latest wave of ... Read More
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Bottled Water in North Macedonia
... in 2024. These concerns have been exacerbated by health-conscious consumers seeking alternatives to sugary beverages, aligning with broader health and wellness trends. Additionally, the prolonged and extreme summer heat, with temperatures exceeding 35 degrees Celsius ... Read More
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Concentrates in North Macedonia
... performance of the category remains lacklustre due to limited investment and innovation. Manufacturers have shown little interest in revitalising the product area with new brands or product launches, leaving the category relatively uneventful. This stagnation ... Read More
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Hot Drinks in North Macedonia
... is primarily attributed to the lingering effects of inflation, which, although subsiding, remains a factor influencing market dynamics. On-trade recovery has been a key feature of 2024, with sales in this channel surpassing pre-pandemic levels, ... Read More
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Other Hot Drinks in North Macedonia
... continues to shrink the potential consumer base. The persisting effects of inflation have led to moderate price increases, although the inflationary pressures have begun to ease. The combination of stable demand and gradual price adjustments ... Read More
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Coffee in North Macedonia
... Macedonia has remained notably stable, as coffee remains the preferred hot beverage for most consumers over tea. This enduring preference, coupled with moderate retail volume growth and gradually increasing prices, has resulted in strong retail ... Read More
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Tea in North Macedonia
... and products. This demand, coupled with moderate price increases, has resulted in solid retail sales price (rsp) value growth. While tea consumption remains less prominent than coffee among local consumers, health and wellness trends have ... Read More
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North Macedonia Beverages Consumption Trends and Forecasts Tracker, Q3 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis. Scope Top line consumption volumes for Q3-2024 vs Q3-2023, moving annual totals (MAT), full ... Read More
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Rice, Pasta and Noodles in North Macedonia
... maturity and the ongoing decline in the country’s population. Rising health-consciousness has also contributed to the slowdown, in that more people are now attempting to improve general wellbeing and better control their weight by reducing ... Read More
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Processed Meat, Seafood and Alternatives To Meat in North Macedonia
... to be up marginally on the previous year. Current value sales have continued to increase at a much faster pace due to price hikes imposed to offset rising production costs, but growth in this respect ... Read More
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Processed Fruit and Vegetables in North Macedonia
... less time for shopping and meal preparation, appreciation for the long storage lives and convenience of these products remains a key demand driver. In addition, sales continue to be buoyed by the fact that fresh ... Read More
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Staple Foods in North Macedonia
... fallout of Russia’s invasion of Ukraine has now largely receded. Retail volume growth looks set to be unchanged on 2023, though it remains marginal. This is partly explained by maturity, but also reflects the fact ... Read More
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Breakfast Cereals in North Macedonia
... are increasing as the recent spike in inflation recedes, though the ensuing easing of pricing pressures means current value growth will be considerably lower than in 2023. Rising health-consciousness has also buoyed demand, as these ... Read More
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Baked Goods in North Macedonia
... Despite the resultant easing of pricing pressures, retail volume sales are set to decline marginally, and at a slightly steeper rate than in 2023. This is primarily explained by falling demand for leavened bread, the ... Read More
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Cooking Ingredients and Meals in North Macedonia
... mainly because the recent spike in inflation fuelled by the global recovery from the pandemic and Russia’s invasion of Ukraine is now steadily receding. The same trend has strengthened confidence and purchasing power among consumers, ... Read More
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Sweet Spreads in North Macedonia
... pressures, as retail volume sales are set to contract for the second year in a row. Given the non-essential nature of these products, falling demand is partly explained by the fact that many people remain ... Read More
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Edible Oils in North Macedonia
... line with a sustained reduction in inflation, a development that also means current value growth is set to be well down on 2023. Consumption has been further bolstered by the fact that many people are ... Read More
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Meals and Soups in North Macedonia
... set to register positive results in this regard. Overall demand continues to be buoyed by increasingly busy lifestyles, which are leaving people with less time for cooking and strengthening appreciation for the convenience such products ... Read More
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Sauces, Dips and Condiments in North Macedonia
... vast majority of categories poised to expand in this respect. Following the spike in the cost of living during the latter part of the review period, the increased tendency of consumers to curb expenditure on ... Read More
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