Category: Cosmetics & Personal Care
Turkey Cosmetics & Personal Care
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Eye Care in Turkey
... challenges to the sales of eye care include vitamins and dietary supplements, with the health and wellness trend leading consumers to seek natural options. The rising competition from outside of the eye care landscape, has ... Read More
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Suncare in Turkey
... key financial metrics and analysis of competitive pressures within the market. Key Highlights The suncare market consists of the retail sale of sun protection, after-sun and self-tan products. The sun protection segment consists of lotion, ... Read More
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Baby Personal Care in Turkey
... also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The baby personal care market consists of retail sale of baby toiletries and diapers. ... Read More
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Make-Up in Turkey
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The eye make-up segment consists of ... Read More
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Male Toiletries in Turkey
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - ... Read More
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Turkey Eyewear
... already recovered in current value terms, but this has largely driven by inflation-induced price increases. These prices have had a negative impact on demand, with some consumers unable to afford to replace their eyewear as ... Read More
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Turkey Sunglasses
... resulting in a decline in sales in retail volume terms, with dynamic value growth down to price hikes rather than an increase in demand. Despite this, there are still some more affluent Turkish consumers that ... Read More
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Turkey Contact Lenses and Solutions
... in particular often feel self-conscious about wearing spectacles around their peers and thus contact lenses represent a suitable alternative. Daily disposable lenses (DD) continues to see stronger sales in volume terms in 2024, although frequent ... Read More
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Turkey Spectacles
... by Turkey’s ageing population, coupled with a surge in myopia cases linked to increased usage of digital screens. Turkish consumers have taken to visiting an optometrist more frequently which has increased the demand for progressive ... Read More
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Fragrances in Turkey
... key financial metrics and analysis of competitive pressures within the market. Key Highlights The fragrances market consists of the sale of male, female, unisex fragrances, and fragrances sets. The market is valued according to retail ... Read More
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Skincare in Turkey
... key financial metrics and analysis of competitive pressures within the market. Key Highlights The skincare market consists of the retail sale of facial care, body care, hand care, depilatories, and make-up remover products. The market ... Read More
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Deodorants in Turkey
... boosted deodorant sales in Turkey. This trend mirrors the strong performance of adult sun care products that benefit from favourable weather conditions. Euromonitor International's Deodorants in Turkey report offers a comprehensive guide to the size ... Read More
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Hair Care in Turkey
... ""trade down"" to more affordable options, prioritising essential hair care products and potentially forgoing non-essential ones. This situation created a golden opportunity for private label hair care lines, particularly those offered by major retailers. These ... Read More
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Premium Beauty and Personal Care in Turkey
... segment within premium beauty and personal care. Several factors contributed to this trend. Firstly, both online and offline retailers, such as Boyner, offered attractive promotions on premium fragrances, making them more accessible to a wider ... Read More
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Oral Care in Turkey
... size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set ... Read More
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Sun Care in Turkey
... This trend fuelled the demand for hybrid sun care products, such as SPF moisturisers, which combine sun protection with daily hydration. These all-in-one solutions cater to consumers' desire for fewer products and a more efficient ... Read More
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Bath and Shower in Turkey
... Shower in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving ... Read More
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Baby and Child-Specific Products in Turkey
... introduction of Bepanthol in two new subcategories: baby and child-specific hair care and skin care. Leveraging Bepanthol's strong brand recognition and established distribution network within Turkey, these new product offerings have made a successful entry ... Read More
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Depilatories in Turkey
... two-pronged challenge when it comes to competition. The growing popularity of beauty salons, offering professional hair removal methods like laser or pulse depilators, is a significant threat. These methods, often heavily promoted by beauty influencers ... Read More
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Fragrances in Turkey
... of scents that reflect their moods and personalities. This shift opens doors for a wider variety of fragrance launches and potentially more frequent purchases. Additionally, fragrances remain popular gift items, especially during holidays like Mother's ... Read More
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Colour Cosmetics in Turkey
... muted. A high inflation rate and energy crisis exerted upward pressure on prices. However, retail current value sales also benefited from the improved retail volume performance as consumers returned to pre-pandemic work and social norms, ... Read More
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Skin Care in Turkey
... formats into daily routines. Consumers are now tailoring their skin care to address specific concerns and achieve personalised results. This shift towards multi-step routines presents a significant opportunity for brands to develop targeted product lines ... Read More
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Mass Beauty and Personal Care in Turkey
... Mass Beauty and Personal Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to ... Read More
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Men's Grooming in Turkey
... grooming was considered a niche pursuit. Turkish men are becoming increasingly aware of the benefits of skin care, hair care, and overall wellness routines. These practices are now viewed as preventative measures in maintaining good ... Read More
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Beauty and Personal Care in Turkey
... more cautious consumer. Consumers are adopting a more conservative approach to spending, prioritising essential items, and carefully considering discretionary purchases. This shift is reflected in the increased popularity of mass brands across various categories. These ... Read More
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