Category: Cosmetics & Personal Care
Turkey Cosmetics & Personal Care
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Wipes in Turkey
... electro-static), general purpose wipes, personal wipes, and moist toilet wipes saw small volume declines, impregnated wet wipes and all purpose cleaning wipes saw healthy double-digit volume growth, while baby wipes only just managed to achieve ... Read More
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Tissue and Hygiene in Turkey
... in the 2022-2023 period, while 2024 has seen this fall back into strong double-digits. However, these levels of value growth are attributed to the significant spikes seen in inflation over the same period and, within ... Read More
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Away-From-Home Tissue and Hygiene in Turkey
... growth, at healthy single-digit figures. Away from home tissue is also the largest of the two categories in both value and volume terms. In away from home tissue, AFH paper towels is the largest category ... Read More
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Rx/Reimbursement Adult Incontinence in Turkey
... adult incontinence saw stronger value growth in 2024, compared to Rx/reimbursement options, Rx/reimbursement adult incontinence is a larger category in both value and volume terms. Indeed, a significant portion of overall adult incontinence product sales ... Read More
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Nappies/Diapers/Pants in Turkey
... to this category growing from a lower base and seeing higher prices than basic nappies/diapers, however, volume sales were also strong, albeit at a lower level, as seen across nappies/diapers/pants in general. Indeed, there is ... Read More
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Menstrual Care in Turkey
... terms of value size, with slim/thin/ultra-thin towels being notable in this context, while pantyliners also performed well. This reflects a shift in consumer preferences towards more modern and discreet products, while traditional options, such as ... Read More
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Retail Adult Incontinence in Turkey
... across categories in tissue and hygiene overall. Light adult incontinence is performing better than moderate/heavy adult incontinence in both value and volume terms, however, moderate/heavy adult incontinence is a larger category in terms of volume ... Read More
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Health and Beauty Specialists in Turkey
... tourism having started to increase in 2023, volume sales benefits as visitors to Turkey often like to purchase spectacles and sunglasses for the lower prices compared to in their home countries. Euromonitor International's Health and ... Read More
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Turkey: Hand Sanitizer Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the hand sanitizer market in Turkey and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Personal Care Appliances in Turkey
... the strong rebound in demand, especially for the dominant hair care appliances category, in the post-Coronavirus (COVID-19) period dampened retail volume growth. The average retail current unit price of all categories of personal care appliances ... Read More
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Oral Hygiene in Turkey
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The oral hygiene market consists of retail sales of breath fresheners (non-confectionery), dental floss, denture care, ... Read More
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Eye Care in Turkey
... challenges to the sales of eye care include vitamins and dietary supplements, with the health and wellness trend leading consumers to seek natural options. The rising competition from outside of the eye care landscape, has ... Read More
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Feminine Hygiene in Turkey
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The feminine hygiene market consists of retail sales of sanitary pads, tampons, women`s disposable razors & ... Read More
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Haircare in Turkey
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The haircare market consists of retail sales of conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, ... Read More
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Suncare in Turkey
... key financial metrics and analysis of competitive pressures within the market. Key Highlights The suncare market consists of the retail sale of sun protection, after-sun and self-tan products. The sun protection segment consists of lotion, ... Read More
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Baby Personal Care in Turkey
... also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The baby personal care market consists of retail sale of baby toiletries and diapers. ... Read More
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Beauty and Personal Care Packaging in Turkey
... and folding cartons also widely used in this industry in this country. These pack types offer a wide range of options in terms of shape and size, provide ease of use for consumers and ensure ... Read More
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Make-Up in Turkey
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The eye make-up segment consists of ... Read More
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Male Toiletries in Turkey
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - ... Read More
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Turkey Eyewear
... already recovered in current value terms, but this has largely driven by inflation-induced price increases. These prices have had a negative impact on demand, with some consumers unable to afford to replace their eyewear as ... Read More
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Turkey Sunglasses
... resulting in a decline in sales in retail volume terms, with dynamic value growth down to price hikes rather than an increase in demand. Despite this, there are still some more affluent Turkish consumers that ... Read More
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Turkey Contact Lenses and Solutions
... in particular often feel self-conscious about wearing spectacles around their peers and thus contact lenses represent a suitable alternative. Daily disposable lenses (DD) continues to see stronger sales in volume terms in 2024, although frequent ... Read More
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Turkey Spectacles
... by Turkey’s ageing population, coupled with a surge in myopia cases linked to increased usage of digital screens. Turkish consumers have taken to visiting an optometrist more frequently which has increased the demand for progressive ... Read More
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Fragrances in Turkey
... key financial metrics and analysis of competitive pressures within the market. Key Highlights The fragrances market consists of the sale of male, female, unisex fragrances, and fragrances sets. The market is valued according to retail ... Read More
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Skincare in Turkey
... key financial metrics and analysis of competitive pressures within the market. Key Highlights The skincare market consists of the retail sale of facial care, body care, hand care, depilatories, and make-up remover products. The market ... Read More
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