Category: Cosmetics & Personal Care
Macedonia Cosmetics & Personal Care
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North Macedonia Deodorants
... sprays continued to account for most value sales and also registered the highest volume growth. An emerging product was deodorants sticks, which are appreciated for their compact size and are also for being more environmentally-friendly ... Read More
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North Macedonia Men's Grooming
... well as a declining population, dampened value sales. Men’s fragrances continued to account for most value sales, followed by men’s shaving. Euromonitor International's Men's Grooming in North Macedonia report offers a comprehensive guide to the ... Read More
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North Macedonia Depilatories
... a declining population, dampened value sales. There was also a degree of trading down behaviour, with for instance women opting to buy men’s razors instead, which are often cheaper. That being said, home treatments remain ... Read More
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North Macedonia Hair Care
... continued to account for most value sales, but more niche products registered higher value growth. With consumers continuing to be price sensitive, players boosted sales by offering frequent promotions and discounts. Euromonitor International's Hair Care ... Read More
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North Macedonia Skin Care
... in terms of current value growth. Premium skin care registered higher value and volume growth than mass skin care, though mass skin care continued to account for more value sales. During the pandemic, consumers invested ... Read More
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North Macedonia Bath and Shower
... rising costs cut into players’ profit margins. A declining population also led to a fall in volume sales. Also, following the spectacular growth of hand sanitisers during the COVID-19 pandemic, the product continued its decline, ... Read More
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North Macedonia Oral Care
... declining population, dampened value sales. As such, with consumers continuing to be highly price sensitive, players responded by offering frequent discounts and promotions. Euromonitor International's Oral Care in North Macedonia report offers a comprehensive guide ... Read More
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North Macedonia Baby and Child-Specific Products
... as the birth rate continued to fall. Medicated products registered the highest current value growth, though from a very low base, with baby wipes still accounting for most value sales. Euromonitor International's Baby and Child-specific ... Read More
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North Macedonia Fragrances
... sales. Premium outperformed mass, with volume sales increasing. There was also higher growth for men’s premium fragrances than women’s, with men’s premium fragrances also accounting for more value sales than women’s. Euromonitor International's Fragrances in ... Read More
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North Macedonia Sun Care
... cut into players’ profit margins. A declining population also led to a fall in volume sales. As such, players offered frequent discounts and promotions in order to bolster value sales. However, self-tanning bucked the trend, ... Read More
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North Macedonia Premium Beauty and Personal Care
... current value sales of premium beauty and personal care products increased significantly, though growth in constant value sales was minimal. With consumers being more price sensitive, there was a degree of trading down, with consumers ... Read More
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North Macedonia Colour Cosmetics
... and for instance colour cosmetics/set kits performed well, as consumers look to purchase several products at a lower price per unit. Younger consumers, that is the under 40s cohort, continued to drive value sales. Euromonitor ... Read More
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North Macedonia Beauty and Personal Care
... their toll on consumption. As a result, while beauty and personal registered high current value growth, constant value growth was marginal, and volume sales fell slightly. The decline in volume sales was also due to ... Read More
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North Macedonia Mass Beauty and Personal Care
... a slight increase in constant value sales, as rising costs hit profit margins. Players were also forced to push volume sales by offering promotions, particularly for products such as shower gel and deodorants, where consumers ... Read More
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Retail Adult Incontinence in North Macedonia
... elderly as well as those struggling with lifestyle diseases. With the help of significant price increases, retail adult incontinence managed to achieve strong, double-digit growth in 2023. Social stigma related to the use of retail ... Read More
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Menstrual Care in North Macedonia
... essential purchases of menstrual care due to pressure on disposable incomes. The higher price of menstrual care has been an issue for women, but especially those in lower income groups. Overall, retail price inflation led ... Read More
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Nappies/Diapers/Pants in North Macedonia
... migration of younger adults is also an issue as they will often choose to live and start a family abroad. While inflation negatively impacted consumer confidence in 2023, rising unit prices helped the category achieve ... Read More
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Fragrances in North Macedonia
... significant portion of sales within the category, contributing to its overall performance. In 2022, fragrances achieved strong double-digit value growth, supported by a combination of stable volume demand for mass fragrances and the rising unit ... Read More
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Colour Cosmetics in North Macedonia
... The impact of rising inflation and subsequent increases in unit prices provided a significant boost to the category's growth in terms of retail value. Euromonitor International's Colour Cosmetics in North Macedonia report offers a comprehensive ... Read More
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Men's Grooming in North Macedonia
... driving the growth of the category, particularly in men's skin care and men's bath and shower, which have been gaining popularity. This trend reflects the evolving preferences and grooming habits of men, who are becoming ... Read More
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Bath and Shower in North Macedonia
... 2022, thanks to rising unit prices. In response to economic pressures, consumers have had to reassess their purchasing priorities, often seeking heavily discounted products in their quest for affordability. Among the various categories within bath ... Read More
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Depilatories in North Macedonia
... significant role in driving the category's growth, outpacing the official inflation rate. This increase in prices had a notable impact on the performance of depilatories, shaping the market dynamics throughout the year. Euromonitor International's Depilatories ... Read More
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Sun Care in North Macedonia
... demand for sun care products, including sunscreens, aftersun lotions, and other related products. Although the category's sales did not fully recover to pre-pandemic levels, there is a positive trend of growth. One contributing factor to ... Read More
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Premium Beauty and Personal Care in North Macedonia
... by inflationary trends, particularly in the first half of the year. Despite the ongoing challenge of negative demographic growth, there is a niche consumer segment comprising individuals with high and medium-high incomes who continue to ... Read More
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Oral Care in North Macedonia
... unit prices was largely a response to rising production costs, including the impact of inflation, supply chain disruptions, and higher raw material prices resulting from the Russian invasion of Ukraine and subsequent sanctions against Russia. ... Read More
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