Category: Consumer Goods
Turkey Consumer Goods
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Depilatories in Turkey
... two-pronged challenge when it comes to competition. The growing popularity of beauty salons, offering professional hair removal methods like laser or pulse depilators, is a significant threat. These methods, often heavily promoted by beauty influencers ... Read More
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Fragrances in Turkey
... of scents that reflect their moods and personalities. This shift opens doors for a wider variety of fragrance launches and potentially more frequent purchases. Additionally, fragrances remain popular gift items, especially during holidays like Mother's ... Read More
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Colour Cosmetics in Turkey
... muted. A high inflation rate and energy crisis exerted upward pressure on prices. However, retail current value sales also benefited from the improved retail volume performance as consumers returned to pre-pandemic work and social norms, ... Read More
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Skin Care in Turkey
... formats into daily routines. Consumers are now tailoring their skin care to address specific concerns and achieve personalised results. This shift towards multi-step routines presents a significant opportunity for brands to develop targeted product lines ... Read More
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Mass Beauty and Personal Care in Turkey
... Mass Beauty and Personal Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to ... Read More
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Men's Grooming in Turkey
... grooming was considered a niche pursuit. Turkish men are becoming increasingly aware of the benefits of skin care, hair care, and overall wellness routines. These practices are now viewed as preventative measures in maintaining good ... Read More
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Beauty and Personal Care in Turkey
... more cautious consumer. Consumers are adopting a more conservative approach to spending, prioritising essential items, and carefully considering discretionary purchases. This shift is reflected in the increased popularity of mass brands across various categories. These ... Read More
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Personal Hygiene in Turkey
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The books market is segmented into physical, e-book, and other books. The market value represents the retail sales. The Turkish ... Read More
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Cat Care in Turkey
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The cat care market consists of the retail sale of cat food, cat litter, and cat ... Read More
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Pet Healthcare in Turkey
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The pet healthcare market consists of retail sale of pet supplements, worming treatments, external parasite treatments, grooming products and other ... Read More
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Sustainable Tourism in Turkey
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights Sustainable tourism minimizes the negative impacts and maximizes the positive impacts of tourism as an activity ... Read More
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Wipes in Turkey
... wipes catering to specific needs and preferences of consumers. For instance, Uni Baby Soft, a brand offering baby wipes made from organic cotton and infused with organic olive oil, gained traction among discerning consumers seeking ... Read More
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Dog Care in Turkey
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The dog care market consists of retail sale of dog food and dog chews & treats. The dog ... Read More
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Tissue and Hygiene in Turkey
... to adopt more frugal spending habits, particularly when it came to non-essential items. Despite these challenges, the tissue segment managed to eke out a modest increase in volume sales. This growth was largely propelled by ... Read More
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Away-From-Home Tissue and Hygiene in Turkey
... to traditional office settings following the COVID-19 induced work-from-home period. Additionally, the increased patronage of restaurants, cafés, retail establishments, and entertainment centres contributed to the growth of away-from-home tissue sales. As people resumed dining out ... Read More
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Nappies/Diapers/Pants in Turkey
... to the adverse impact of reduced disposable incomes among consumers, leading to a decrease in the frequency of daily nappy changes. Notably, disposable pants experienced a comparatively lower volume decline, owing to their smaller sales ... Read More
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Retail Tissue in Turkey
... modest growth, along with promotional campaigns by manufacturers and retailers. However, further retail growth was constrained by adverse economic conditions and reduced disposable incomes in the preceding years. Despite these challenges, the product area is ... Read More
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Turkey Pet Healthcare Market Summary, Competitive Analysis and Forecast to 2028
... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The pet healthcare market consists of retail sale of pet supplements, worming treatments, ... Read More
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Retail Adult Incontinence in Turkey
... the country and a rising number of mid-aged women opting for light incontinence products. Additionally, the introduction of innovative incontinence products in the form of disposable pants, designed to mimic real pants in terms of ... Read More
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Rx/Reimbursement Adult Incontinence in Turkey
... the market, with the Social Security Institution (SGK) playing a pivotal role in facilitating access to these products. SGK's provision of a month's supply of up to 120 diapers per month, free of charge, has ... Read More
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Turkey Dog Care Market Summary, Competitive Analysis and Forecast to 2028
... forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The dog care market consists of retail sale of ... Read More
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Menstrual Care in Turkey
... chiefly fuelled by the introduction of new and innovative products within the product area, particularly in the categories of pantyliners and slim/thin/ultra towels with wings. Building upon the trend observed in 2022, where the product ... Read More
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Direct Selling in Turkey
... provides the convenience of direct delivery. In fact, direct selling was the worst performing retail channel in 2023. Health and beauty remained the most popular product area within direct selling, accounting for over eight-tenths of ... Read More
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Convenience Retailers in Turkey
... find suitable locations and their widespread presence in numerous neighbourhoods allowed them to capture market share from small local grocers. Convenience stores offer a wider variety of products, at competitive prices, and many of them ... Read More
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Retail in Turkey
... inflation remained very high, with imports in particular being more expensive, due to the steep currency devaluation. Euromonitor International's Retail in Turkey report offers insight into key trends and developments driving the industry. The report ... Read More
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