Category: Consumer Goods
Turkey Consumer Goods
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General Merchandise Stores in Turkey
... Tchibo, while there are three significant players within department stores. Over the review period, department stores have also been modernising and expanding their ranges from both local and global brands. Euromonitor International's General Merchandise Stores ... Read More
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Supermarkets in Turkey
... reduction in the variety of items related to clothing and toys, with a heightened focus on dedicating more shelf space to essential products such as foods, drinks, and home care products. This shift reflects an ... Read More
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Appliances and Electronics Specialists in Turkey
... due to significant devaluation of the Turkish lira. As such, though current value sales increased, constant value sales fell. With consumers feeling the pinch, they looked to extend the life of appliances and electronics, if ... Read More
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Discounters in Turkey
... factor driving this dynamism was the further openings of new outlets. Also, unlike supermarkets and hypermarkets, discounters are strategically located in neighbourhoods, making them easily accessible. This positioning enables them to compete with small local ... Read More
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Fitness Equipment in Turkey
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights Fitness equipment is a machine or device used for physical exercise to develop muscle strength and manage body weight. Both ... Read More
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Polishes in Turkey
... in both floor and furniture polishes is due to the diminishing use of classic furniture and wooden floors across the country. Traditional wooden furniture is viewed as outdated by many, while real wood floors are ... Read More
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Home Insecticides in Turkey
... which were said to be unlike the mosquito species more commonly seen in Turkey. As such, there was a notable increase in mosquitos and other insects at the end of the review period, which positively ... Read More
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Toilet Care in Turkey
... displayed a contrasting trend, demonstrating positive growth, albeit it at a low level. ITBs are often chosen for their pleasant scents, particularly during promotional campaigns. In 2023, major grocery retailers, including Migros and Carrefour, implemented ... Read More
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Dishwashing in Turkey
... of the currency during the year led to higher production, import, and distribution costs, causing a double-digit rise in the average unit prices of products in this category. With grocery retailers' staggering price rises in ... Read More
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Bleach in Turkey
... economic conditions and reduced disposable incomes made 2023 a hard year for some products, bleach continued to grow in terms of retail volume. Many consumers consider bleach to be a basic and necessary product. This ... Read More
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Home Care in Turkey
... the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the ... Read More
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Air Care in Turkey
... these products, compelling manufacturers to raise their prices. Consequently, the affordability of these products declined for consumers. Despite this, air care products exhibited a positive retail volume performance despite the economic crisis. However, this was ... Read More
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Surface Care in Turkey
... Boost Power & Shine kitchen spray, which is available in a 750 ml size. It includes 70 ml mini packs with a concentrated formula that can be fixed to the closure of the 750 ml ... Read More
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Laundry Care in Turkey
... to consumer bulk purchases. Euromonitor International's Laundry Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More
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Türkiye Wearing Apparel Market Outlook (2019-2027)
... 2019 to 2022 and forecasts until 2027 which makes the report an invaluable resource for business leaders, decision-makers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly ... Read More
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Personal Accessories in Turkey
... country's unstable economic conditions contributed to Turkey's slower economic resurgence compared to many other countries. With rising prices and a sluggish GDP recovery, Turkish consumers exhibit a cautious approach towards expenditure. Economic uncertainties have fostered ... Read More
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Jewellery in Turkey
... Notably, millennials and Gen Z prefer to allocate their funds more towards experiences such as travel rather than material possessions like wedding jewellery. Euromonitor International's Jewelleryin Turkey report offers a comprehensive guide to the size ... Read More
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Small Cooking Appliances in Turkey
... has also led to a series of new products from both local and international brands, with developments in special features such as the ability to cook two meals at the same time. Consumers are drawn ... Read More
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Vacuum Cleaners in Turkey
... both robotic and stick vacuum cleaners are deemed to be desirable options. Euromonitor International's Vacuum Cleaners in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Home Laundry Appliances in Turkey
... the pandemic, thus have been paying more attention to the cleaning functions of their appliances – including those to wash their clothes. Within this, we are seeing a focus on automatic dryers, with freestanding models ... Read More
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Microwaves in Turkey
... convenience microwaves offer is undeniable, most Turkish consumers continue to hold a negative perception of the potential hazards of microwave cooking. In fact, there is a long-established perception in the country that cooking with microwaves ... Read More
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Dishwashers in Turkey
... with the desire from consumers to replace their existing machines with new models, before further price rises, are also stimulating this growth. However, the main trend in dishwashers is for energy efficiency, as consumers become ... Read More
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Refrigeration Appliances in Turkey
... previous sales boost seen during the era of the pandemic, when consumers were confined to their homes and thus invested in home and kitchen improvements. Overall volume is also affected by the slump in sales ... Read More
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Personal Care Appliances in Turkey
... since the end of the pandemic restrictions, which positively benefits a number of subcategories. Whilst volume growth in body shavers and electric facial cleansers is relatively flat (albeit positive), hair care and oral care are ... Read More
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Food Preparation Appliances in Turkey
... and trying out new recipes. Indeed, food preparation appliances offer convenience and time-saving attributes in this context, along with being smaller-ticket items compared to large appliances, thus being more affordable for consumers. Additionally, whereas with ... Read More
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