Category: Consumer Goods
Turkey Consumer Goods
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Turkey Sunglasses
... resulting in a decline in sales in retail volume terms, with dynamic value growth down to price hikes rather than an increase in demand. Despite this, there are still some more affluent Turkish consumers that ... Read More
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Turkey Contact Lenses and Solutions
... in particular often feel self-conscious about wearing spectacles around their peers and thus contact lenses represent a suitable alternative. Daily disposable lenses (DD) continues to see stronger sales in volume terms in 2024, although frequent ... Read More
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Turkey Spectacles
... by Turkey’s ageing population, coupled with a surge in myopia cases linked to increased usage of digital screens. Turkish consumers have taken to visiting an optometrist more frequently which has increased the demand for progressive ... Read More
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Turkey Video Games
... 2023 was the shift from mobile games to computer and console games. This was mainly because the thriving local gaming industry focuses more on computers and consoles. Turkey is now one of the leading global ... Read More
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Turkey Toys and Games
... and this cut into profit margins. After the elections of May 2023, there was a move to improve economic indicators. A new economic management team took charge and they tightened monetary policy, with a hefty ... Read More
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Turkey Traditional Toys and Games
... part boosted by the launch of the Barbie movie in summer 2023. Though the benefits were not all for Barbie merchandise, as there was a significant offering of budget-friendly options from local manufacturers. Construction also ... Read More
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Gyms, Health & Fitness Clubs in Turkey
... also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The gyms, health and fitness clubs market includes establishments that offer facilities and services ... Read More
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Fragrances in Turkey
... key financial metrics and analysis of competitive pressures within the market. Key Highlights The fragrances market consists of the sale of male, female, unisex fragrances, and fragrances sets. The market is valued according to retail ... Read More
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Turkey Dog Food
... undermined the inclination to acquire new pets for many people. Having a dog, especially a medium- or large-size dog, size and big size dog, is becoming more expensive in terms of pet food. Moreover, as ... Read More
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Turkey Cat Food
... are generally much lower maintenance, supporting rising cat ownership as cats’ independence holds high appeal. These qualities have made cats a particularly popular choice among the growing number of millennials adopting pets to relieve stress ... Read More
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Turkey Other Pet Food
... priorities and leisure activities, benefitting the demand for aquarium-related products including fish food and tank accessories. However, since the easing of restrictions, the waning popularity of aquariums has been negatively impacting the country’s pet fish ... Read More
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Turkey Pet Care
... and reluctant approach in terms of spending, including on pet care, and volume sales have slowed consistently since 2021 in a pattern that is persisting in 2024. Pet owners making more calculated choices when it ... Read More
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Skincare in Turkey
... key financial metrics and analysis of competitive pressures within the market. Key Highlights The skincare market consists of the retail sale of facial care, body care, hand care, depilatories, and make-up remover products. The market ... Read More
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Deodorants in Turkey
... boosted deodorant sales in Turkey. This trend mirrors the strong performance of adult sun care products that benefit from favourable weather conditions. Euromonitor International's Deodorants in Turkey report offers a comprehensive guide to the size ... Read More
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Hair Care in Turkey
... ""trade down"" to more affordable options, prioritising essential hair care products and potentially forgoing non-essential ones. This situation created a golden opportunity for private label hair care lines, particularly those offered by major retailers. These ... Read More
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Premium Beauty and Personal Care in Turkey
... segment within premium beauty and personal care. Several factors contributed to this trend. Firstly, both online and offline retailers, such as Boyner, offered attractive promotions on premium fragrances, making them more accessible to a wider ... Read More
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Oral Care in Turkey
... size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set ... Read More
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Sun Care in Turkey
... This trend fuelled the demand for hybrid sun care products, such as SPF moisturisers, which combine sun protection with daily hydration. These all-in-one solutions cater to consumers' desire for fewer products and a more efficient ... Read More
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Bath and Shower in Turkey
... Shower in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving ... Read More
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Baby and Child-Specific Products in Turkey
... introduction of Bepanthol in two new subcategories: baby and child-specific hair care and skin care. Leveraging Bepanthol's strong brand recognition and established distribution network within Turkey, these new product offerings have made a successful entry ... Read More
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Depilatories in Turkey
... two-pronged challenge when it comes to competition. The growing popularity of beauty salons, offering professional hair removal methods like laser or pulse depilators, is a significant threat. These methods, often heavily promoted by beauty influencers ... Read More
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Fragrances in Turkey
... of scents that reflect their moods and personalities. This shift opens doors for a wider variety of fragrance launches and potentially more frequent purchases. Additionally, fragrances remain popular gift items, especially during holidays like Mother's ... Read More
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Colour Cosmetics in Turkey
... muted. A high inflation rate and energy crisis exerted upward pressure on prices. However, retail current value sales also benefited from the improved retail volume performance as consumers returned to pre-pandemic work and social norms, ... Read More
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Skin Care in Turkey
... formats into daily routines. Consumers are now tailoring their skin care to address specific concerns and achieve personalised results. This shift towards multi-step routines presents a significant opportunity for brands to develop targeted product lines ... Read More
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Mass Beauty and Personal Care in Turkey
... Mass Beauty and Personal Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to ... Read More
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