Category: Consumer Goods
Turkey Consumer Goods
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Jeans in Turkey
... climate change and water security programs. Mavi aims to make its entire denim collection eco-friendly by 2030. In 2023, its Mavi Jeans All Blue collection featured a number of “green” alternatives, including organic cotton, recycled ... Read More
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Menswear in Turkey
... the challenging economy and political uncertainty. In addition, many men prefer to spend their precious disposable income on experiences, such as holidays, to the detriment of menswear products. Euromonitor International's Menswear in Turkey report offers ... Read More
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Footwear in Turkey
... to the benefit of sportswear and sneakers. International brands like adidas, Nike, and Puma are very popular in Turkey for their sports footwear and athleisure ranges. At the end of 2023, Skechers have launched Hands ... Read More
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Apparel Accessories in Turkey
... behaviour. Turkish consumers generally prefer to make frequent small purchases of clothing accessories to stylise their look and upgrade existing outfits. The relatively low cost of apparel accessories enticed consumers as they could justify a ... Read More
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Womenswear in Turkey
... to more casual styles and outfits among Turkish women. Meanwhile, interest in health and wellness remains high because many consumers have become more aware of the importance of physical and mental wellbeing. Euromonitor International's Womenswear ... Read More
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Hosiery in Turkey
... consumers reigning in expenditure. Rising health-awareness in Turkey has made consumers more aware of poor foot hygiene and its link to toenail fungus. Locals are realising this condition can be prevented by changing hosiery frequently ... Read More
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Childrenswear in Turkey
... Turkish parents continued to see a decline in real disposable incomes. As such, consumers prioritised price when shopping for many goods including children’s clothing. Demand remained strong for more affordable mainstream brands, such as those ... Read More
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Apparel and Footwear in Turkey
... devaluation of the Turkish Lira and soaring retail prices. As the economic crisis evolved, price-sensitive consumers were increasingly drawn to more affordable products while the more affluent population continued to opt for luxury brands. With ... Read More
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Sportswear in Turkey
... consumers increasingly demand technology that adds value, and manufacturers will increasingly be expected to develop and introduce more technologically advanced products. The rising interest in running is driving demand for performance-oriented sportswear tailored for comfort ... Read More
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Personal Care Appliances in Turkey
... the strong rebound in demand, especially for the dominant hair care appliances category, in the post-Coronavirus (COVID-19) period dampened retail volume growth. The average retail current unit price of all categories of personal care appliances ... Read More
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Air Treatment Products in Turkey
... in 2024. The surge in demand for split air conditioners is attributed to factors like rising temperatures amid global warming and the replacement of older models with energy-efficient variants. Manufacturers like Beko (Arçelik, Beko brands) ... Read More
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Refrigeration Appliances in Turkey
... sales development to exceptionally hot summer days during the main Eid al-Adha holiday, which created a surge in demand for freezers with the heightened need to store meat and for longer. However, the overall growth ... Read More
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Vacuum Cleaners in Turkey
... and further hikes in average retail current unit prices slowed growth rates. Importantly, the steep devaluation of the local currency continued to see higher costs related to imports, raw materials, manufacturing, and distribution. Furthermore, the ... Read More
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Large Cooking Appliances in Turkey
... in anticipation of further price increases. While the 2024 retail volume growth performance was significantly lower than the review period CAGR, it was in keeping with the slowdown in demand following Coronavirus (COVID-19)-induced spikes. Another ... Read More
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Home Laundry Appliances in Turkey
... machines, recorded strong, but much slower growth than automatic dryers, partly because of an already very high household ownership rate. Additionally, the decline in house sales towards the end of the review period restricted the ... Read More
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Dishwashers in Turkey
... upcoming price increases. On the other hand, the slowdown in house sales towards the end of the review period limited growth, with 2023 and 2024 increases below the rates posted in the early-to-mid-review period. Euromonitor ... Read More
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Food Preparation Appliances in Turkey
... people have been experimenting with new recipes and cooking at home more frequently since the Coronavirus (COVID-19) pandemic. Various promotions offered by companies supported the increasing interest in cooking at home, contributing to the category’s ... Read More
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Small Cooking Appliances in Turkey
... healthier and more energy-efficient cooking solutions. The trend towards using minimal oil has been amplified by rising oil prices and heightened awareness of health benefits. Consequently, a surge in new product launches under both local ... Read More
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Consumer Appliances in Turkey
... review period, the industry saw especially fast increases in certain categories. For example, freezers and automatic dryers in major appliances, along with air fryers, stick vacuum cleaners, hair styling appliances and split air conditioners in ... Read More
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Microwaves in Turkey
... image in light of the growing health implications surrounding the use of these appliances. During economic downturns, consumers are likely to postpone purchases of such non-essential goods. Additionally, the rise of alternative cooking devices, such ... Read More
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Photographic Equipment (Electricals) Retailing in Turkey: Market Snapshot to 2028
... The report provides an opinion to help companies in the retail industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Scope Historic and forecast retail sales value for the ... Read More
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Economy of Turkiye 2024
... of industrial progress over several decades and its export profile is that of an advanced country. It has recently experienced a burst of high inflation due to political control of interest rates and the aftermath ... Read More
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Tourism Source Market Insight: Türkiye (2024)
... and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into Turkiye's ... Read More
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Oral Hygiene in Turkey
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The oral hygiene market consists of retail sales of breath fresheners (non-confectionery), dental floss, denture care, ... Read More
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Personal Luxury in Turkey
... largely due to an increase in unit prices attributed to inflation, another significant contributor is the resurgence of wealthy tourists, as global travel fully reopens and favourable exchange rates enhance levels of purchasing power. In ... Read More
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