Category: Consumer Goods & Retailing
Turkey Consumer Goods & Retailing
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Turkey Other Pet Food
... priorities and leisure activities, benefitting the demand for aquarium-related products including fish food and tank accessories. However, since the easing of restrictions, the waning popularity of aquariums has been negatively impacting the country’s pet fish ... Read More
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Skincare in Turkey
... key financial metrics and analysis of competitive pressures within the market. Key Highlights The skincare market consists of the retail sale of facial care, body care, hand care, depilatories, and make-up remover products. The market ... Read More
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Deodorants in Turkey
... boosted deodorant sales in Turkey. This trend mirrors the strong performance of adult sun care products that benefit from favourable weather conditions. Euromonitor International's Deodorants in Turkey report offers a comprehensive guide to the size ... Read More
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Hair Care in Turkey
... ""trade down"" to more affordable options, prioritising essential hair care products and potentially forgoing non-essential ones. This situation created a golden opportunity for private label hair care lines, particularly those offered by major retailers. These ... Read More
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Premium Beauty and Personal Care in Turkey
... segment within premium beauty and personal care. Several factors contributed to this trend. Firstly, both online and offline retailers, such as Boyner, offered attractive promotions on premium fragrances, making them more accessible to a wider ... Read More
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Oral Care in Turkey
... size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set ... Read More
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Sun Care in Turkey
... This trend fuelled the demand for hybrid sun care products, such as SPF moisturisers, which combine sun protection with daily hydration. These all-in-one solutions cater to consumers' desire for fewer products and a more efficient ... Read More
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Bath and Shower in Turkey
... Shower in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving ... Read More
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Baby and Child-Specific Products in Turkey
... introduction of Bepanthol in two new subcategories: baby and child-specific hair care and skin care. Leveraging Bepanthol's strong brand recognition and established distribution network within Turkey, these new product offerings have made a successful entry ... Read More
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Depilatories in Turkey
... two-pronged challenge when it comes to competition. The growing popularity of beauty salons, offering professional hair removal methods like laser or pulse depilators, is a significant threat. These methods, often heavily promoted by beauty influencers ... Read More
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Fragrances in Turkey
... of scents that reflect their moods and personalities. This shift opens doors for a wider variety of fragrance launches and potentially more frequent purchases. Additionally, fragrances remain popular gift items, especially during holidays like Mother's ... Read More
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Colour Cosmetics in Turkey
... muted. A high inflation rate and energy crisis exerted upward pressure on prices. However, retail current value sales also benefited from the improved retail volume performance as consumers returned to pre-pandemic work and social norms, ... Read More
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Skin Care in Turkey
... formats into daily routines. Consumers are now tailoring their skin care to address specific concerns and achieve personalised results. This shift towards multi-step routines presents a significant opportunity for brands to develop targeted product lines ... Read More
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Mass Beauty and Personal Care in Turkey
... Mass Beauty and Personal Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to ... Read More
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Men's Grooming in Turkey
... grooming was considered a niche pursuit. Turkish men are becoming increasingly aware of the benefits of skin care, hair care, and overall wellness routines. These practices are now viewed as preventative measures in maintaining good ... Read More
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Beauty and Personal Care in Turkey
... more cautious consumer. Consumers are adopting a more conservative approach to spending, prioritising essential items, and carefully considering discretionary purchases. This shift is reflected in the increased popularity of mass brands across various categories. These ... Read More
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Personal Hygiene in Turkey
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The Turkish Personal Hygiene market recorded revenues of $164.2 million in 2023, representing a compound annual ... Read More
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Cat Care in Turkey
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The Turkish Cat care market recorded revenues of $141.6 million in 2023, representing a compound annual growth rate (CAGR) of ... Read More
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Wipes in Turkey
... wipes catering to specific needs and preferences of consumers. For instance, Uni Baby Soft, a brand offering baby wipes made from organic cotton and infused with organic olive oil, gained traction among discerning consumers seeking ... Read More
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Pet Healthcare in Turkey
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The Turkish Pet healthcare market recorded revenues of $4 million in 2023, representing a compound annual ... Read More
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Tissue and Hygiene in Turkey
... to adopt more frugal spending habits, particularly when it came to non-essential items. Despite these challenges, the tissue segment managed to eke out a modest increase in volume sales. This growth was largely propelled by ... Read More
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Away-From-Home Tissue and Hygiene in Turkey
... to traditional office settings following the COVID-19 induced work-from-home period. Additionally, the increased patronage of restaurants, cafés, retail establishments, and entertainment centres contributed to the growth of away-from-home tissue sales. As people resumed dining out ... Read More
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Nappies/Diapers/Pants in Turkey
... to the adverse impact of reduced disposable incomes among consumers, leading to a decrease in the frequency of daily nappy changes. Notably, disposable pants experienced a comparatively lower volume decline, owing to their smaller sales ... Read More
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Retail Tissue in Turkey
... modest growth, along with promotional campaigns by manufacturers and retailers. However, further retail growth was constrained by adverse economic conditions and reduced disposable incomes in the preceding years. Despite these challenges, the product area is ... Read More
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Dog Care in Turkey
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The Turkish Dog care market recorded revenues of $104.6 million in 2023, representing a compound annual ... Read More
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