Category: Consumer Goods & Retailing
Turkey Consumer Goods & Retailing
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Wipes in Turkey
... electro-static), general purpose wipes, personal wipes, and moist toilet wipes saw small volume declines, impregnated wet wipes and all purpose cleaning wipes saw healthy double-digit volume growth, while baby wipes only just managed to achieve ... Read More
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Retail Tissue in Turkey
... only in low single-digit figures, which reflects consumers’ price sensitivity in light of the inflationary pressures. Paper towels showed the strongest value growth, with volume sales in paper towels also slightly higher than the overall ... Read More
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Tissue and Hygiene in Turkey
... in the 2022-2023 period, while 2024 has seen this fall back into strong double-digits. However, these levels of value growth are attributed to the significant spikes seen in inflation over the same period and, within ... Read More
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Away-From-Home Tissue and Hygiene in Turkey
... growth, at healthy single-digit figures. Away from home tissue is also the largest of the two categories in both value and volume terms. In away from home tissue, AFH paper towels is the largest category ... Read More
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Menstrual Care in Turkey
... terms of value size, with slim/thin/ultra-thin towels being notable in this context, while pantyliners also performed well. This reflects a shift in consumer preferences towards more modern and discreet products, while traditional options, such as ... Read More
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Retail Adult Incontinence in Turkey
... across categories in tissue and hygiene overall. Light adult incontinence is performing better than moderate/heavy adult incontinence in both value and volume terms, however, moderate/heavy adult incontinence is a larger category in terms of volume ... Read More
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Rx/Reimbursement Adult Incontinence in Turkey
... adult incontinence saw stronger value growth in 2024, compared to Rx/reimbursement options, Rx/reimbursement adult incontinence is a larger category in both value and volume terms. Indeed, a significant portion of overall adult incontinence product sales ... Read More
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Nappies/Diapers/Pants in Turkey
... to this category growing from a lower base and seeing higher prices than basic nappies/diapers, however, volume sales were also strong, albeit at a lower level, as seen across nappies/diapers/pants in general. Indeed, there is ... Read More
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Supermarkets in Turkey
... grocery retailing growth, the supermarkets channel is benefiting and seeing persistent expansion. At the same time, the discounters channel has proven itself to be the biggest competitor to supermarkets in terms of value share over ... Read More
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Discounters in Turkey
... making them easily accessible. This positioning enables discounters to compete with small local grocers (bakkals). However, thanks to their larger selling space, discounters not only provide a wider variety of products but also offer them ... Read More
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Apparel and Footwear Specialists in Turkey
... its store-based network in terms of number of outlets but has also announced its intention to increased store floorspace from 150-200 to 350-400 square meters, in parallel with the broadening the variety products available. Derimod ... Read More
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Health and Beauty Specialists in Turkey
... tourism having started to increase in 2023, volume sales benefits as visitors to Turkey often like to purchase spectacles and sunglasses for the lower prices compared to in their home countries. Euromonitor International's Health and ... Read More
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General Merchandise Stores in Turkey
... Beymen introduced the Beymen Reborn project during the review period, allowing Beymen customers to offer up their luxury bags and shoes for which they no longer have any use. The bags and shoes sold under ... Read More
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Appliances and Electronics Specialists in Turkey
... pre-emptively purchased appliances and electronics in anticipation of significant unit price increases expected in 2024 due to hyperinflation. With inflation rising and remaining extraordinarily high in 2024, many consumers either could not afford to buy ... Read More
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Hypermarkets in Turkey
... non-grocery items under one roof, with some local consumers appreciating their locations, which are generally away from the city centre and therefore more accessible to those in the surrounding areas. Euromonitor International's Hypermarkets in Turkey ... Read More
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Convenience Retailers in Turkey
... presence in numerous neighbourhoods allows them to capture market share from small local grocers. Convenience stores offer a wider variety of products at competitive prices, and many of them benefit from economies to scale due ... Read More
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Direct Selling in Turkey
... care items. Over the review period, health and beauty has seen increased focus on sustainability from players and consumers, with organic and natural ingredients enjoying rising demand. Euromonitor International's Direct Selling in Turkey report offers ... Read More
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Home Products Specialists in Turkey
... from players. Despite these factors, the channel remains fairly resilient and adaptable, with consumers prioritising affordable and durable products. Euromonitor International's Home Products Specialists in Turkey report offers insight into key trends and developments driving ... Read More
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Retail E-Commerce in Turkey
... shopping but also drives trends in mobile commerce and the influence of social media on purchasing decisions. The Turkish e-commerce market is dominated by online marketplaces, multi-category retailers and private shopping sites. Popular online stores ... Read More
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Retail in Turkey
... the country’s more affluent population and those more resilient to the economic downturn continued to opt for luxury items. With travel starting to normalise across the world, retail once again started to see growth in ... Read More
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Turkey: Town Footwear Industry - Analysis, Size, Trends, Consumption, and Forecast
... the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the ... Read More
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Turkey: Fishing Tackle Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the fishing tackle market in Turkey and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Turkey: Hand Sanitizer Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the hand sanitizer market in Turkey and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Turkey: Footwear Industry - Analysis, Size, Trends, Consumption, and Forecast
... development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the Turkish footwear ... Read More
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Turkey: Luggage and Bags Industry - Analysis, Size, Trends, Consumption, and Forecast
... forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis ... Read More
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