Category: Consumer Goods & Retailing
Turkey Consumer Goods & Retailing
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Dishwashing in Turkey
... as a key choice in 2024, recording the strongest retail volume growth of 6%, surpassing the growth of automatic dishwashing tablets. This shift is largely driven by the launch of new products in these formats, ... Read More
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Surface Care in Turkey
... electro-static and excluding wipes) and wipes and refills (dry electro-static). Multi-purpose cleaners experienced a positive volume growth of 7%, as consumers increasingly favoured versatile cleaning solutions for multiple surfaces. The ability to clean various surfaces... ... Read More
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Polishes in Turkey
... consumers increasingly favoured modern furniture and laminated floors, which do not require polishing. Traditional wooden furniture, once a staple in Turkish homes, is now seen as outdated, and the high cost of real wood floors ... Read More
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Toilet Care in Turkey
... sales, with in-cistern devices seeing the strongest fall in volume sales of 1%. However, rim blocks and rim liquids both recorded positive retail volume growth. These products are appealing scents, particularly favoured during promotional periods. ... Read More
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Laundry Care in Turkey
... a volume growth of 3% compared to 4% for the powder variants. This preference for powder detergents was due to its price point, with the product being the most economical choice. Private label products gained ... Read More
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Air Care in Turkey
... consumers looking for cost-effective solutions amidst ongoing economic pressures. On the other hand, the electric format gained momentum among higher-income consumers, with new product launches from well-established brands lik... Euromonitor International's Air Care in Turkey ... Read More
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Bleach in Turkey
... of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More
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Home Insecticides in Turkey
... the significant rise in insect and mosquito populations over the past two years, which experts attribute to changing climatic conditions. The global climate crisis has resulted in drier conditions in some regions and wetter conditions ... Read More
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Home Care in Turkey
... while opting for multi-purpose options to save costs. These behaviours challenged retail volume sales throughout the year. Consequently, while essential categories such as automatic dishwashing, laundry detergents and bleach continued to show positive retail volum... ... Read More
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Traditional and Connected Watches in Turkey
... Patek Phililppe in Turkey remains around 1.5 years highlighting robust demand for such luxury brands. Consumer demand outperformed supply over the review period with highly affluent shoppers unaffected by the inflationary conditions. Overall, volume sales ... Read More
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Jewellery in Turkey
... jewellery registered a weaker performance compared to women’s due to higher levels of price-sensitivity amongst men. The propensity to go shopping amongst men has been hit hard by the weak macroeconomic conditions and political uncertainty. ... Read More
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Bags and Luggage in Turkey
... its store network in Turkey from 88 to 100 at the end of 2025. The retailer had begun to expand its store sizes from 150-200 square meters to 350-400 square meters in its newly opened ... Read More
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Writing Instruments in Turkey
... for items used in educational settings. Private label was a standout performer in this context as they are cheaper and deemed to be just as effective as other branded products. Affordable prices were important due ... Read More
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Personal Accessories in Turkey
... consumers were increasingly drawn to more affordable personal accessories, whilst the affluent population and those less affected by the economic downturn continued to opt for luxury brands. In Turkey, sales of bags, watches and jewellery ... Read More
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Turkiye Cigarettes - Market Assessment and Forecasts to 2029
... expenditure of cigarettes stood at $78.9 in 2023 in Turkiye, which was lower than the global level ($110.0) and regional level ($187.1). Scope Per capita expenditure of cigarettes was lower in Turkiye than the global ... Read More
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The World Nonwovens Industry: Part 2 -20 MEDIUM SIZED PRODUCERS, jANUARY 2025. World Textile And Apparel Trade And Production Trends: Egypt, Morocco, Tunisia and Turkey, December 2024
... medium sized nonwovens producers, namely: Avgol, Dalian Ruiguang Nonwoven Group, Fibertex Nonwovens, Fibertex Personal Care, Gülsan Holding, Hassan Group, Hollingsworth & Vose, Jofo Group, Johns Manville, Mitsui Chemicals Asahi Life Materials, Nan Liu Enterprise, PFNonwovens, ... Read More
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Menswear in Turkey
... the challenging economy and political uncertainty. In addition, many men prefer to spend their precious disposable income on experiences, such as holidays, to the detriment of menswear products. Euromonitor International's Menswear in Turkey report offers ... Read More
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Footwear in Turkey
... to the benefit of sportswear and sneakers. International brands like adidas, Nike, and Puma are very popular in Turkey for their sports footwear and athleisure ranges. At the end of 2023, Skechers have launched Hands ... Read More
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Apparel Accessories in Turkey
... behaviour. Turkish consumers generally prefer to make frequent small purchases of clothing accessories to stylise their look and upgrade existing outfits. The relatively low cost of apparel accessories enticed consumers as they could justify a ... Read More
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Jeans in Turkey
... climate change and water security programs. Mavi aims to make its entire denim collection eco-friendly by 2030. In 2023, its Mavi Jeans All Blue collection featured a number of “green” alternatives, including organic cotton, recycled ... Read More
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Apparel and Footwear in Turkey
... devaluation of the Turkish Lira and soaring retail prices. As the economic crisis evolved, price-sensitive consumers were increasingly drawn to more affordable products while the more affluent population continued to opt for luxury brands. With ... Read More
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Childrenswear in Turkey
... Turkish parents continued to see a decline in real disposable incomes. As such, consumers prioritised price when shopping for many goods including children’s clothing. Demand remained strong for more affordable mainstream brands, such as those ... Read More
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Womenswear in Turkey
... to more casual styles and outfits among Turkish women. Meanwhile, interest in health and wellness remains high because many consumers have become more aware of the importance of physical and mental wellbeing. Euromonitor International's Womenswear ... Read More
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Hosiery in Turkey
... consumers reigning in expenditure. Rising health-awareness in Turkey has made consumers more aware of poor foot hygiene and its link to toenail fungus. Locals are realising this condition can be prevented by changing hosiery frequently ... Read More
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Sportswear in Turkey
... consumers increasingly demand technology that adds value, and manufacturers will increasingly be expected to develop and introduce more technologically advanced products. The rising interest in running is driving demand for performance-oriented sportswear tailored for comfort ... Read More
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