Category: Consumer Goods & Retailing
Macedonia Consumer Goods & Retailing
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North Macedonia Beauty and Personal Care
... their toll on consumption. As a result, while beauty and personal registered high current value growth, constant value growth was marginal, and volume sales fell slightly. The decline in volume sales was also due to ... Read More
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North Macedonia Mass Beauty and Personal Care
... a slight increase in constant value sales, as rising costs hit profit margins. Players were also forced to push volume sales by offering promotions, particularly for products such as shower gel and deodorants, where consumers ... Read More
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Retail Adult Incontinence in North Macedonia
... elderly as well as those struggling with lifestyle diseases. With the help of significant price increases, retail adult incontinence managed to achieve strong, double-digit growth in 2023. Social stigma related to the use of retail ... Read More
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Menstrual Care in North Macedonia
... essential purchases of menstrual care due to pressure on disposable incomes. The higher price of menstrual care has been an issue for women, but especially those in lower income groups. Overall, retail price inflation led ... Read More
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Wipes in North Macedonia
... lowering birth rates and inflationary pressures, baby wipes are still popular in North Macedonia. The main reason is convenience, as working parents have less time to use cottonwool and water. The popularity of baby wipes ... Read More
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Tissue and Hygiene in North Macedonia
... well above normal levels in Macedonia. High inflation has stifled volume sales of tissue and hygiene in 2023 as the category witnessed significant unit price increases. With household incomes under pressure, consumers have been forced ... Read More
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Retail Tissue in North Macedonia
... price increases across all retail tissue products, but particularly toilet paper and paper towels. Certain retail tissue brands had already witnessed significant unit price increases of 15-45% in 2022. Consequently, consumers have continued the process ... Read More
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Nappies/Diapers/Pants in North Macedonia
... migration of younger adults is also an issue as they will often choose to live and start a family abroad. While inflation negatively impacted consumer confidence in 2023, rising unit prices helped the category achieve ... Read More
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Away-From-Home Tissue and Hygiene in North Macedonia
... price increases and the impact of inflation, this translated into strong double-digit current value growth. Away-from-home tissue and away-from-home hygiene both performed well. Euromonitor International's Away-from-Home Tissue and Hygiene in North Macedonia report offers a ... Read More
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Cigarettes in North Macedonia
... prominent health and wellness trend, which is driving purchasing decisions and lifestyle changes amongst the up-and-coming younger consumer generations, particularly Millennials and Gen Z, who now constitute the major consumer powerhouse in the country. Most ... Read More
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Cigars, Cigarillos and Smoking Tobacco in North Macedonia
... adult consumers who often consume these products to showcase prestige and status, and are not necessarily considered serious smokers. Products in this category are also very suitable as presents for colleagues and co-workers, and many ... Read More
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Tobacco in North Macedonia
... trend negatively impacted sales of cigarettes, which also faced a continued shift of consumers towards vaping products and roll your own (RYO) cigarettes. Euromonitor International's Tobacco in North Macedonia report offers a comprehensive guide to ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in North Macedonia
... because sales were emerging from a relatively low base, as these product types only became available in North Macedonia in 2019 with the launch of the Iqos and HEETS brands by Philip Morris. Prior to ... Read More
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Non-Grocery Retailers in North Macedonia
... soaring inflation and dampening volume sales. With such economic uncertainty following on from the upheaval of the pandemic, there was limited store openings. With such hefty price rises, consumers focused on essentials. As a result, ... Read More
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Retail in North Macedonia
... increase in current value sales in 2022, constant value sales fell. With this background, consumers were highly price sensitive, and there was a degree of trading down. The volume fall was also due to a ... Read More
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Grocery Retailers in North Macedonia
... soaring inflation and dampening volume sales. In addition, there was also a slight overall reduction in the number of grocery outlets. While small local grocers continued to account for slightly more than half of value ... Read More
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Retail E-Commerce in North Macedonia
... which led to soaring energy prices, which in turn led to higher retail prices in general. In spite of economic uncertainty, e-commerce was the best performing retail channel. Consumers are increasingly perusing online and shop ... Read More
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Direct Selling in North Macedonia
... to soaring inflation and dampening sales somewhat. That being said, direct selling performed better than non-grocery retailing, as its competitive prices enabled it to maintain value sales. Health and beauty continued to account for most ... Read More
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Fragrances in North Macedonia
... significant portion of sales within the category, contributing to its overall performance. In 2022, fragrances achieved strong double-digit value growth, supported by a combination of stable volume demand for mass fragrances and the rising unit ... Read More
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Colour Cosmetics in North Macedonia
... The impact of rising inflation and subsequent increases in unit prices provided a significant boost to the category's growth in terms of retail value. Euromonitor International's Colour Cosmetics in North Macedonia report offers a comprehensive ... Read More
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Men's Grooming in North Macedonia
... driving the growth of the category, particularly in men's skin care and men's bath and shower, which have been gaining popularity. This trend reflects the evolving preferences and grooming habits of men, who are becoming ... Read More
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Bath and Shower in North Macedonia
... 2022, thanks to rising unit prices. In response to economic pressures, consumers have had to reassess their purchasing priorities, often seeking heavily discounted products in their quest for affordability. Among the various categories within bath ... Read More
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Depilatories in North Macedonia
... significant role in driving the category's growth, outpacing the official inflation rate. This increase in prices had a notable impact on the performance of depilatories, shaping the market dynamics throughout the year. Euromonitor International's Depilatories ... Read More
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Sun Care in North Macedonia
... demand for sun care products, including sunscreens, aftersun lotions, and other related products. Although the category's sales did not fully recover to pre-pandemic levels, there is a positive trend of growth. One contributing factor to ... Read More
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Premium Beauty and Personal Care in North Macedonia
... by inflationary trends, particularly in the first half of the year. Despite the ongoing challenge of negative demographic growth, there is a niche consumer segment comprising individuals with high and medium-high incomes who continue to ... Read More
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