Category: Consumer Goods & Retailing
Macedonia Consumer Goods & Retailing
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Surface Care in North Macedonia
... result of rising unit prices, all surface care subcategories recorded strong current value growth during the year. Several international brands enjoyed expansion in surface care in 2023, however, including Pronto and Mr Muscolo form SC ... Read More
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Dishwashing in North Macedonia
... one of the better-performing product areas, also recording double-digit current value growth. Automatic dishwashing benefits from substantial activity in terms of innovation, with interesting new product launches regularly seen within automatic dishwashing tablets - the ... Read More
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Toilet Care in North Macedonia
... also posted robust double-digit current value growth. Innovation and premiumisation were the key drivers of overall category growth throughout the review period, while sales through the e-commerce distribution channel continued to rise rapidly and contributed ... Read More
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Bleach in North Macedonia
... However, the category managed to post solid current value growth in 2023 thanks to high inflation triggering product price hikes. Euromonitor International's Bleach in North Macedonia market report offers a comprehensive guide to the size ... Read More
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Home Insecticides in North Macedonia
... number of flying and crawling insects, especially during the spring and early summer period when there was significant rainfall. Nonetheless, significantly rising unit prices and strong inflationary pressures contributed to strong single-digit current value growth ... Read More
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Air Care in North Macedonia
... prompted many consumers tend to trade down to lower-cost brands or to simply reduce their purchases of air care products. Euromonitor International's Air Care in North Macedonia market report offers a comprehensive guide to the ... Read More
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Polishes in North Macedonia
... polishes for the most part. Further, the continued and deepest decline of shoe polishes within the overall category meant that polishes was unable to see positive growth. Consumer habits have been evolving, shifting towards a ... Read More
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Laundry Care in North Macedonia
... were largely stagnant in 2023, with diminished purchasing power prompting local consumers to cut down on less essential purchases and economise when it came to buying laundry care products. Product areas such as bar detergents, ... Read More
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Home Care in North Macedonia
... sales growth, however, most home care categories saw stagnation or decline in 2023, with local consumers suffering squeezed household budgets and being forced to reprioritise their purchases. Euromonitor International's Home Care in North Macedonia market ... Read More
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Cigarettes in North Macedonia
... prominent health and wellness trend, which is driving purchasing decisions and lifestyle changes amongst the up-and-coming younger consumer generations, particularly Millennials and Gen Z, who now constitute the major consumer powerhouse in the country. Most ... Read More
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Cigars, Cigarillos and Smoking Tobacco in North Macedonia
... adult consumers who often consume these products to showcase prestige and status, and are not necessarily considered serious smokers. Products in this category are also very suitable as presents for colleagues and co-workers, and many ... Read More
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Tobacco in North Macedonia
... trend negatively impacted sales of cigarettes, which also faced a continued shift of consumers towards vaping products and roll your own (RYO) cigarettes. Euromonitor International's Tobacco in North Macedonia report offers a comprehensive guide to ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in North Macedonia
... because sales were emerging from a relatively low base, as these product types only became available in North Macedonia in 2019 with the launch of the Iqos and HEETS brands by Philip Morris. Prior to ... Read More
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Non-Grocery Retailers in North Macedonia
... soaring inflation and dampening volume sales. With such economic uncertainty following on from the upheaval of the pandemic, there was limited store openings. With such hefty price rises, consumers focused on essentials. As a result, ... Read More
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Retail in North Macedonia
... increase in current value sales in 2022, constant value sales fell. With this background, consumers were highly price sensitive, and there was a degree of trading down. The volume fall was also due to a ... Read More
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Grocery Retailers in North Macedonia
... soaring inflation and dampening volume sales. In addition, there was also a slight overall reduction in the number of grocery outlets. While small local grocers continued to account for slightly more than half of value ... Read More
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Retail E-Commerce in North Macedonia
... which led to soaring energy prices, which in turn led to higher retail prices in general. In spite of economic uncertainty, e-commerce was the best performing retail channel. Consumers are increasingly perusing online and shop ... Read More
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Direct Selling in North Macedonia
... to soaring inflation and dampening sales somewhat. That being said, direct selling performed better than non-grocery retailing, as its competitive prices enabled it to maintain value sales. Health and beauty continued to account for most ... Read More
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Fragrances in North Macedonia
... significant portion of sales within the category, contributing to its overall performance. In 2022, fragrances achieved strong double-digit value growth, supported by a combination of stable volume demand for mass fragrances and the rising unit ... Read More
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Colour Cosmetics in North Macedonia
... The impact of rising inflation and subsequent increases in unit prices provided a significant boost to the category's growth in terms of retail value. Euromonitor International's Colour Cosmetics in North Macedonia report offers a comprehensive ... Read More
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Men's Grooming in North Macedonia
... driving the growth of the category, particularly in men's skin care and men's bath and shower, which have been gaining popularity. This trend reflects the evolving preferences and grooming habits of men, who are becoming ... Read More
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Bath and Shower in North Macedonia
... 2022, thanks to rising unit prices. In response to economic pressures, consumers have had to reassess their purchasing priorities, often seeking heavily discounted products in their quest for affordability. Among the various categories within bath ... Read More
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Depilatories in North Macedonia
... significant role in driving the category's growth, outpacing the official inflation rate. This increase in prices had a notable impact on the performance of depilatories, shaping the market dynamics throughout the year. Euromonitor International's Depilatories ... Read More
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Sun Care in North Macedonia
... demand for sun care products, including sunscreens, aftersun lotions, and other related products. Although the category's sales did not fully recover to pre-pandemic levels, there is a positive trend of growth. One contributing factor to ... Read More
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Premium Beauty and Personal Care in North Macedonia
... by inflationary trends, particularly in the first half of the year. Despite the ongoing challenge of negative demographic growth, there is a niche consumer segment comprising individuals with high and medium-high incomes who continue to ... Read More
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