Category: Consumer Goods & Retailing
Macedonia Consumer Goods & Retailing
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Dishwashing in North Macedonia
... less inclined to try to save money by consciously reducing their use of various product types. The sustained drop in inflation also meant current value sales increased at a slower pace than in 2023, though ... Read More
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Home Care in North Macedonia
... the recent inflationary surge fuelled by the global recovery from COVID-19 and Russia’s invasion of Ukraine receded. Current value growth was slower than in 2023 due to the easing of pricing pressures, though with inflation ... Read More
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Laundry Care in North Macedonia
... receded. Nonetheless, with unit prices remaining on an upward trajectory, the category still expanded at an impressive pace overall in this respect. It also saw retail volume sales return to positive territory following two consecutive ... Read More
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Polishes in North Macedonia
... growth in retail volume sales after having performed negatively in this respect over 2022-2023. More favourable trading conditions stimulated investment in new launches, promotional activities and the expansion of distribution networks, which also helped to ... Read More
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Bleach in North Macedonia
... and the environment have caused usage levels to fall steadily in recent years, particularly among younger consumers. Moreover, the declining trend has been continuously reinforced by the growing availability of reasonably priced alternatives in surface ... Read More
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Toilet Care in North Macedonia
... recent surge in inflation receded and economic activity picked up. Demand was further buoyed by rising hygiene-consciousness, a trend that has become more ingrained in the aftermath of the pandemic. New launches, sustained investment in ... Read More
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Surface Care in North Macedonia
... easing of cost-of-living pressures as the recent spike in inflation subsided, which made consumers less likely to rein in their use of essential product types and more willing to buy items that are not considered ... Read More
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Air Care in North Macedonia
... other home care items, the category was a key beneficiary of increased confidence and purchasing power among consumers as the recent spike in inflation receded. However, this non-essential status also limited the extent to which ... Read More
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Home Insecticides in North Macedonia
... home care market, recovery was partly explained by the gradual restoration of purchasing power among consumers as inflation slowed. However, demand was also bolstered by a series of prolonged heatwaves during the summer months, which ... Read More
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North Macedonia Cigars, Cigarillos and Smoking Tobacco
... continued to gain ground as an economical substitute for cigarettes as unit prices for the latter rose due to a further tax hike and disposable incomes remained under pressure amidst elevated inflation. Additionally, switching was ... Read More
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North Macedonia Cigarettes
... with rising health-consciousness. Having recently become more pronounced due to concerns surrounding the pandemic and constantly reinforced by public campaigns warning of the dangers of smoking, the latter trend is increasingly driving existing smokers to ... Read More
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North Macedonia Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... retail volume growth terms in 2023. While this was partly because sales are still emerging from a relatively low base, the increasing perception of heated tobacco as having fewer negative health effects than combustible varieties ... Read More
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North Macedonia Tobacco
... tax increases and inflationary pressures fuelled by the global recovery from the pandemic and Russia’s invasion of Ukraine, however, as the dominant category of cigarettes continued to see retail volume sales decline in tandem with ... Read More
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North Macedonia Deodorants
... sprays continued to account for most value sales and also registered the highest volume growth. An emerging product was deodorants sticks, which are appreciated for their compact size and are also for being more environmentally-friendly ... Read More
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North Macedonia Men's Grooming
... well as a declining population, dampened value sales. Men’s fragrances continued to account for most value sales, followed by men’s shaving. Euromonitor International's Men's Grooming in North Macedonia report offers a comprehensive guide to the ... Read More
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North Macedonia Depilatories
... a declining population, dampened value sales. There was also a degree of trading down behaviour, with for instance women opting to buy men’s razors instead, which are often cheaper. That being said, home treatments remain ... Read More
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North Macedonia Hair Care
... continued to account for most value sales, but more niche products registered higher value growth. With consumers continuing to be price sensitive, players boosted sales by offering frequent promotions and discounts. Euromonitor International's Hair Care ... Read More
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North Macedonia Skin Care
... in terms of current value growth. Premium skin care registered higher value and volume growth than mass skin care, though mass skin care continued to account for more value sales. During the pandemic, consumers invested ... Read More
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North Macedonia Bath and Shower
... rising costs cut into players’ profit margins. A declining population also led to a fall in volume sales. Also, following the spectacular growth of hand sanitisers during the COVID-19 pandemic, the product continued its decline, ... Read More
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North Macedonia Oral Care
... declining population, dampened value sales. As such, with consumers continuing to be highly price sensitive, players responded by offering frequent discounts and promotions. Euromonitor International's Oral Care in North Macedonia report offers a comprehensive guide ... Read More
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North Macedonia Baby and Child-Specific Products
... as the birth rate continued to fall. Medicated products registered the highest current value growth, though from a very low base, with baby wipes still accounting for most value sales. Euromonitor International's Baby and Child-specific ... Read More
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North Macedonia Fragrances
... sales. Premium outperformed mass, with volume sales increasing. There was also higher growth for men’s premium fragrances than women’s, with men’s premium fragrances also accounting for more value sales than women’s. Euromonitor International's Fragrances in ... Read More
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North Macedonia Sun Care
... cut into players’ profit margins. A declining population also led to a fall in volume sales. As such, players offered frequent discounts and promotions in order to bolster value sales. However, self-tanning bucked the trend, ... Read More
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North Macedonia Premium Beauty and Personal Care
... current value sales of premium beauty and personal care products increased significantly, though growth in constant value sales was minimal. With consumers being more price sensitive, there was a degree of trading down, with consumers ... Read More
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North Macedonia Colour Cosmetics
... and for instance colour cosmetics/set kits performed well, as consumers look to purchase several products at a lower price per unit. Younger consumers, that is the under 40s cohort, continued to drive value sales. Euromonitor ... Read More
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