Category: Consumer Goods
Macedonia Consumer Goods
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North Macedonia Cigars, Cigarillos and Smoking Tobacco
... continued to gain ground as an economical substitute for cigarettes as unit prices for the latter rose due to a further tax hike and disposable incomes remained under pressure amidst elevated inflation. Additionally, switching was ... Read More
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North Macedonia Cigarettes
... with rising health-consciousness. Having recently become more pronounced due to concerns surrounding the pandemic and constantly reinforced by public campaigns warning of the dangers of smoking, the latter trend is increasingly driving existing smokers to ... Read More
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North Macedonia Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... retail volume growth terms in 2023. While this was partly because sales are still emerging from a relatively low base, the increasing perception of heated tobacco as having fewer negative health effects than combustible varieties ... Read More
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North Macedonia Tobacco
... tax increases and inflationary pressures fuelled by the global recovery from the pandemic and Russia’s invasion of Ukraine, however, as the dominant category of cigarettes continued to see retail volume sales decline in tandem with ... Read More
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North Macedonia Deodorants
... sprays continued to account for most value sales and also registered the highest volume growth. An emerging product was deodorants sticks, which are appreciated for their compact size and are also for being more environmentally-friendly ... Read More
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North Macedonia Men's Grooming
... well as a declining population, dampened value sales. Men’s fragrances continued to account for most value sales, followed by men’s shaving. Euromonitor International's Men's Grooming in North Macedonia report offers a comprehensive guide to the ... Read More
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North Macedonia Depilatories
... a declining population, dampened value sales. There was also a degree of trading down behaviour, with for instance women opting to buy men’s razors instead, which are often cheaper. That being said, home treatments remain ... Read More
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North Macedonia Hair Care
... continued to account for most value sales, but more niche products registered higher value growth. With consumers continuing to be price sensitive, players boosted sales by offering frequent promotions and discounts. Euromonitor International's Hair Care ... Read More
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North Macedonia Skin Care
... in terms of current value growth. Premium skin care registered higher value and volume growth than mass skin care, though mass skin care continued to account for more value sales. During the pandemic, consumers invested ... Read More
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North Macedonia Bath and Shower
... rising costs cut into players’ profit margins. A declining population also led to a fall in volume sales. Also, following the spectacular growth of hand sanitisers during the COVID-19 pandemic, the product continued its decline, ... Read More
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North Macedonia Oral Care
... declining population, dampened value sales. As such, with consumers continuing to be highly price sensitive, players responded by offering frequent discounts and promotions. Euromonitor International's Oral Care in North Macedonia report offers a comprehensive guide ... Read More
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North Macedonia Baby and Child-Specific Products
... as the birth rate continued to fall. Medicated products registered the highest current value growth, though from a very low base, with baby wipes still accounting for most value sales. Euromonitor International's Baby and Child-specific ... Read More
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North Macedonia Fragrances
... sales. Premium outperformed mass, with volume sales increasing. There was also higher growth for men’s premium fragrances than women’s, with men’s premium fragrances also accounting for more value sales than women’s. Euromonitor International's Fragrances in ... Read More
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North Macedonia Sun Care
... cut into players’ profit margins. A declining population also led to a fall in volume sales. As such, players offered frequent discounts and promotions in order to bolster value sales. However, self-tanning bucked the trend, ... Read More
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North Macedonia Premium Beauty and Personal Care
... current value sales of premium beauty and personal care products increased significantly, though growth in constant value sales was minimal. With consumers being more price sensitive, there was a degree of trading down, with consumers ... Read More
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North Macedonia Colour Cosmetics
... and for instance colour cosmetics/set kits performed well, as consumers look to purchase several products at a lower price per unit. Younger consumers, that is the under 40s cohort, continued to drive value sales. Euromonitor ... Read More
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North Macedonia Beauty and Personal Care
... their toll on consumption. As a result, while beauty and personal registered high current value growth, constant value growth was marginal, and volume sales fell slightly. The decline in volume sales was also due to ... Read More
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North Macedonia Mass Beauty and Personal Care
... a slight increase in constant value sales, as rising costs hit profit margins. Players were also forced to push volume sales by offering promotions, particularly for products such as shower gel and deodorants, where consumers ... Read More
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Retail Adult Incontinence in North Macedonia
... elderly as well as those struggling with lifestyle diseases. With the help of significant price increases, retail adult incontinence managed to achieve strong, double-digit growth in 2023. Social stigma related to the use of retail ... Read More
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Menstrual Care in North Macedonia
... essential purchases of menstrual care due to pressure on disposable incomes. The higher price of menstrual care has been an issue for women, but especially those in lower income groups. Overall, retail price inflation led ... Read More
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Wipes in North Macedonia
... lowering birth rates and inflationary pressures, baby wipes are still popular in North Macedonia. The main reason is convenience, as working parents have less time to use cottonwool and water. The popularity of baby wipes ... Read More
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Tissue and Hygiene in North Macedonia
... well above normal levels in Macedonia. High inflation has stifled volume sales of tissue and hygiene in 2023 as the category witnessed significant unit price increases. With household incomes under pressure, consumers have been forced ... Read More
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Retail Tissue in North Macedonia
... price increases across all retail tissue products, but particularly toilet paper and paper towels. Certain retail tissue brands had already witnessed significant unit price increases of 15-45% in 2022. Consequently, consumers have continued the process ... Read More
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Nappies/Diapers/Pants in North Macedonia
... migration of younger adults is also an issue as they will often choose to live and start a family abroad. While inflation negatively impacted consumer confidence in 2023, rising unit prices helped the category achieve ... Read More
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Away-From-Home Tissue and Hygiene in North Macedonia
... price increases and the impact of inflation, this translated into strong double-digit current value growth. Away-from-home tissue and away-from-home hygiene both performed well. Euromonitor International's Away-from-Home Tissue and Hygiene in North Macedonia report offers a ... Read More
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