Category: Children's HBC
Malaysia Children's HBC
-
Nappies/Diapers/Pants in Malaysia
... prices to capture market share. Local consumers frequently stock up on diapers during sales campaigns when products are cheaper, especially as the convenience of online shopping has increased access to various brands and price ranges. ... Read More
-
Wipes in Malaysia
... encouraged brands to compete on price in an effort to gain market share, prompting local consumers to stock up on cheaper products during online sales campaigns. Baby wipes, the largest subcategory, remained undeterred by overall ... Read More
-
Malaysia Baby and Child-Specific Products
... harmful to children’s health. Examples of brands that are focusing on this area include Klorane Baby and dermocosmetics brands such as Aveeno Baby and derma365 Baby, all of which are becoming more popular. The category ... Read More
-
Wipes in Malaysia
... women in the workforce (including in senior positions) and enjoying active, out-of-home lifestyles. For example, the Libresse brand in menstrual care (Vinda Malaysia Sdn Bhd) is cited to be promoting the sale of intimate wipes ... Read More
-
Nappies/Diapers/Pants in Malaysia
... for active babies and small children. Notably, the pull-up style is popular, as the pants-style design is encouraging for infants during potty training. Whilst disposable pants come at higher price points than traditional nappies, we ... Read More
-
Baby and Child-Specific Products in Malaysia
... toiletries was one of the most dynamic categories in 2022, in current value terms, with sales being backed by the rising number of head-to-toe product ranges. These products are favoured by parents as they are ... Read More
Research Assistance
