Category: COVID-19/Coronavirus
Macedonia COVID-19/Coronavirus
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Tissue and Hygiene in North Macedonia
... well above normal levels in Macedonia. High inflation has stifled volume sales of tissue and hygiene in 2023 as the category witnessed significant unit price increases. With household incomes under pressure, consumers have been forced ... Read More
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Fragrances in North Macedonia
... significant portion of sales within the category, contributing to its overall performance. In 2022, fragrances achieved strong double-digit value growth, supported by a combination of stable volume demand for mass fragrances and the rising unit ... Read More
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Men's Grooming in North Macedonia
... driving the growth of the category, particularly in men's skin care and men's bath and shower, which have been gaining popularity. This trend reflects the evolving preferences and grooming habits of men, who are becoming ... Read More
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Bath and Shower in North Macedonia
... 2022, thanks to rising unit prices. In response to economic pressures, consumers have had to reassess their purchasing priorities, often seeking heavily discounted products in their quest for affordability. Among the various categories within bath ... Read More
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Depilatories in North Macedonia
... significant role in driving the category's growth, outpacing the official inflation rate. This increase in prices had a notable impact on the performance of depilatories, shaping the market dynamics throughout the year. Euromonitor International's Depilatories ... Read More
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Sun Care in North Macedonia
... demand for sun care products, including sunscreens, aftersun lotions, and other related products. Although the category's sales did not fully recover to pre-pandemic levels, there is a positive trend of growth. One contributing factor to ... Read More
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Premium Beauty and Personal Care in North Macedonia
... by inflationary trends, particularly in the first half of the year. Despite the ongoing challenge of negative demographic growth, there is a niche consumer segment comprising individuals with high and medium-high incomes who continue to ... Read More
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Oral Care in North Macedonia
... unit prices was largely a response to rising production costs, including the impact of inflation, supply chain disruptions, and higher raw material prices resulting from the Russian invasion of Ukraine and subsequent sanctions against Russia. ... Read More
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Beauty and Personal Care in North Macedonia
... product area experienced growth, most unit prices of beauty and personal care products increased just below the official inflation rate. This indicates that while consumers were willing to spend on these products, they were also ... Read More
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Deodorants in North Macedonia
... a decline in deodorants sales across all product ranges. This decline can be attributed to moderately decreasing consumer demand, as individuals either reduce their purchases of deodorants or shift their preferences towards fragrances. As consumers ... Read More
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Skin Care in North Macedonia
... wellness, consumers are actively seeking skin care products. This demand has resulted in solid volume growth across various skin care categories. Furthermore, the impact of inflation and rising unit prices in beauty and personal care ... Read More
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Baby and Child-Specific Products in North Macedonia
... experienced robust double-digit growth in retail value sales in 2022. Notably, baby and child-specific skin care products emerged as the primary driver of this retail value growth. However, in terms of volume, the product area ... Read More
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Hair Care in North Macedonia
... pandemic. The growth of hair care is further fuelled by a continuous stream of key new product launches, introducing enhanced and value-added offerings that resonate with the preferences of local consumers. The allure of trying ... Read More
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North Macedonia E-commerce Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... Macedonia's eCommerce market is expanding, but it remains small regarding local businesses selling and consumers shopping online. Most E-commerce sales in North Macedonia originate from AliExpress and other foreign websites, particularly from the United Kingdom, ... Read More
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