Category: Beverages
Turkey Beverages
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Concentrates in Turkey
... consumers in Turkey, who have limited purchasing power. The lack of marketing support exacerbated this negative trend, whilst rising production, packaging, and distribution costs led to higher unit prices by the end of the review ... Read More
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Bottled Water in Turkey
... favoured in both urban and increasingly rural areas. However, the rising adoption of under-sink-use-at-home water filter systems is restraining the growth of still bottled water sales. Such devices allow consumers to improve the quality of ... Read More
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Soft Drinks in Turkey
... high double-digits for the third consecutive year, driven by rising unit prices. The primary cause of this price surge was the significant devaluation of the Turkish Lira, which led to higher costs of imported raw ... Read More
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Carbonates in Turkey
... had a negative impact on carbonate consumption, including regular and reduced sugar variants. Added to this, some consumers opted to boycott some Western international brands in response to the ongoing Israel-Hamas war. Price pressures have ... Read More
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RTD Tea in Turkey
... amid further price hikes. Some consumers opted to boycott some Western brands due to the Israel-Hamas war, which also impacted volume sales. The leading brands Lipton (Pepsi-Cola International Tanitim Ltd) and Fuse Tea (Coca-Cola Içecek ... Read More
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Juice in Turkey
... lifestyles, and this is reflected in the growing demand for premium not from concentrate 100% juices among affluent consumers. Indeed, not from concentrate 100% juice recorded double-digit volume growth in 2024. The variety of these ... Read More
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Sports Drinks in Turkey
... where sales of sports drinks were hard hit by the COVID-19 pandemic. Locals have reengaged with sports and exercise, driving up demand for sports drinks by the end of the review period, even in the ... Read More
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Energy Drinks in Turkey
... year. Budget-friendly local energy drinks brands are also present but lost some ground in 2024. Coca-Cola Içecek’s strategic focus on its Monster Energy brand, alongside the acquisition of the Predator brand, has played a significant ... Read More
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RTD Coffee in Turkey
... population is becoming more accustomed to cold coffee products sold by foodservice chains like Starbucks. Added to this, the increasing variety of RTD coffee offerings in retail outlets is driving consumer interest, with an expansion ... Read More
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Tea in Turkey
... strong growth. Despite this, sales continued to rise in tandem with population growth and the concerted marketing efforts of companies through advertising and promotions. Additionally, the introduction of differentiated tea products, such as Lipton Chai ... Read More
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Coffee in Turkey
... driving sales of fresh ground coffee and pods. Italian speciality coffee is growing in popularity alongside the wider availability of premium novel and distinctive products in pod/capsule formats, such as Tchibo Cafissimo Espresso Brasil pod ... Read More
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Hot Drinks in Turkey
... the country. The most popular hot beverages are black tea, Turkish coffee, instant coffee, and some other hot drinks. The increasing availability of novel and diverse products, particularly within the fruit/herbal tea, green tea and ... Read More
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Other Hot Drinks in Turkey
... drink in Turkey made from orchid extracts and served with hot milk. Despite its maturity, volume sales of sahlep are growing, although the increase remains modest due to the product's established presence in the market. ... Read More
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Turkiye Beer and Cider Market Insights 2024
... company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.Key insights and drivers behind the Beer and Cider market performance Scope Spike in tourist arrivals strengthened the beer and cider market ... Read More
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Alcoholic Drinks Packaging in Turkey
... country in 2023 can be attributed to increased disposable incomes and shifts in social habits. Within beer packaging, glass bottles continued to dominate retail volumes in 2023. This is due to a combination of cultural ... Read More
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Sports Nutrition in Turkey
... these products being used just by serious weight trainers for bodybuilding, particularly among high-income consumers. Protein/energy bars benefit from the rising numbers of urban professionals who lead hectic lifestyles and have a strong interest in ... Read More
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Fine Wines/Champagne and Spirits in Turkey
... among both local and international consumers. However, it is important to note that a significant portion of this growth is attributed to rising unit prices, largely influenced by higher excise taxes and fluctuations in exchange ... Read More
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Spirits in Turkey
... key financial metrics and analysis of competitive pressures within the market. Key Highlights The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whiskey. ... Read More
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Hot Drinks in Turkey
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The hot drinks market consists of the retail sales of coffee, tea and other hot drinks. The coffee segment consists ... Read More
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Turkiye Beverages Consumption Trends and Forecasts Tracker, Q2 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis. Scope Top line consumption volumes for Q2-2024 vs Q2-2023, moving annual totals (MAT), full year ... Read More
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Turkey Drinking Milk Products
... in the average retail current unit price is slowing in the final year of the review period. Moreover, interest has been stimulated by new product developments in 2024. One significant new launch concerns Ak Gida’s ... Read More
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Türkiye: Beverages Industry Overview 2020-2028
... 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
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Turkey Yoghurt and Sour Milk Products
... due to its minimal processing and absence of added sugars, artificial sweeteners and flavourings. Turkish consumers are becoming increasingly conscious of their sugar intake and they are actively seeking products with lower sugar content. Consumers ... Read More
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Turkey HW Hot Drinks
... Turkey has the highest per capita consumption of tea in the world. The tea industry in Turkey has a remarkable heritage, with 830,000 decares of local tea farming, and an annual harvest of 1.35 million ... Read More
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Turkey HW Soft Drinks
... soft drinks increased, and the focus on health and wellness remained stable. For instance, there was increased demand for bottled water with certain fortified/functional claims, such as good source of minerals and good source of ... Read More
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