Category: Beverages
Macedonia Beverages
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RTD Tea in North Macedonia
... and RTD tea. This trend is predominantly driven by health-conscious consumers who are increasingly mindful of their sugar and carbohydrate intake, opting for beverages that align with their health goals. The premiumisation of the category ... Read More
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RTD Coffee in North Macedonia
... entry of several international brands. These brands introduced higher-priced products, catering to a small group of coffee connoisseurs. These consumers appreciate the creamy textures of RTD coffee, often enhanced with added dairy or non-dairy options, ... Read More
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Soft Drinks in North Macedonia
... price increases following the high inflation of previous years. Bottled water, the most robust category within soft drinks, and juice, the third largest, significantly contributed to this volume growth. Euromonitor International's Soft Drinks in North ... Read More
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Carbonates in North Macedonia
... significantly influenced purchasing decisions, resulting in minimal off-trade retail volume growth across the broader carbonates category. However, the lingering effects of inflation and rising product prices have bolstered off-trade retail sales value, enabling the category ... Read More
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Energy Drinks in North Macedonia
... groups. This has resulted in solid off-trade retail volume growth and robust off-trade rsp value growth, which has been further fuelled by significant price increases tied to the lingering effects of prolonged inflation. While demographic ... Read More
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Juice in North Macedonia
... categories. These categories have achieved double-digit off-trade retail sales value growth rates, highlighting their increasing popularity. Consumer demand has led to moderate off-trade retail volume growth; however, significant product price increases resulting from the latest ... Read More
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Sports Drinks in North Macedonia
... consumers, sports enthusiasts, and professional athletes. The category has experienced solid off-trade volume growth coupled with strong off-trade rsp value growth, which has been further bolstered by rising product prices amidst the latest wave of ... Read More
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Bottled Water in North Macedonia
... in 2024. These concerns have been exacerbated by health-conscious consumers seeking alternatives to sugary beverages, aligning with broader health and wellness trends. Additionally, the prolonged and extreme summer heat, with temperatures exceeding 35 degrees Celsius ... Read More
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Concentrates in North Macedonia
... performance of the category remains lacklustre due to limited investment and innovation. Manufacturers have shown little interest in revitalising the product area with new brands or product launches, leaving the category relatively uneventful. This stagnation ... Read More
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Hot Drinks in North Macedonia
... is primarily attributed to the lingering effects of inflation, which, although subsiding, remains a factor influencing market dynamics. On-trade recovery has been a key feature of 2024, with sales in this channel surpassing pre-pandemic levels, ... Read More
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Other Hot Drinks in North Macedonia
... continues to shrink the potential consumer base. The persisting effects of inflation have led to moderate price increases, although the inflationary pressures have begun to ease. The combination of stable demand and gradual price adjustments ... Read More
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Coffee in North Macedonia
... Macedonia has remained notably stable, as coffee remains the preferred hot beverage for most consumers over tea. This enduring preference, coupled with moderate retail volume growth and gradually increasing prices, has resulted in strong retail ... Read More
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Tea in North Macedonia
... and products. This demand, coupled with moderate price increases, has resulted in solid retail sales price (rsp) value growth. While tea consumption remains less prominent than coffee among local consumers, health and wellness trends have ... Read More
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North Macedonia Beverages Consumption Trends and Forecasts Tracker, Q3 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis. Scope Top line consumption volumes for Q3-2024 vs Q3-2023, moving annual totals (MAT), full ... Read More
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Sports Nutrition in North Macedonia
... sales are emerging from a comparatively low base, interest in the category is increasing rapidly as more Macedonians take up sports and fitness activities in an effort to improve their physical and mental wellbeing. At ... Read More
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North Macedonia Beer & Cider Market Databook 2024
... and brand insights, channel insights, packaging insights, and appendix sections. Key insights and drivers behind the Beer and Cider market performance Reasons to Buy Gain an in-depth understanding of the dynamics and structure of North ... Read More
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North Macedonia Drinking Milk Products
... adding value and increasing profit margins. In particular, offerings such as lactose-free and protein enriched are seeing increased demand. Euromonitor International's Drinking Milk Products in North Macedonia report offers in-depth knowledge of the market at ... Read More
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North Macedonia Yoghurt and Sour Milk Products
... a degree. Consumers in North Macedonia are increasingly health conscious and yoghurt and sour milk products are seen as beneficial in terms of gut health, increasing immunity and protecting bones. Euromonitor International's Yoghurt and Sour ... Read More
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North Macedonia Alcoholic Drinks
... most alcoholic drinks categories in 2023. Inflation remained stubbornly high although price increases were less pronounced in 2023 compared to the previous year. In some cases, prices of alcoholic drinks rose by double-digits causing local ... Read More
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North Macedonia Spirits
... in 2022, demand for spirits continues to rise organically, whilst rising prices has resulted in double-digit current value growth. On-trade volume growth was stronger compared to the off-trade, particularly as a result of the strong ... Read More
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North Macedonia Beer
... all beer categories. The off-trade saw a slight improvement as some consumers shifted from the on-trade to consuming more beer at home. The declining population in North Macedonia is dampening overall demand leading to a ... Read More
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North Macedonia Wine
... in stable volumes in the off-trade, and even stronger volume growth in the on-trade. In horeca outlets consumers are seeking wines to drink with more sophisticated cuisines and to elevate the dining experience. In these ... Read More
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North Macedonia Cider/Perry
... even stronger current value growth supported by significant price increases. Volume growth has been supported by an expanding presence in the off-trade channel, with increased availability in supermarkets, hypermarkets and discounters within the retailing landscape. ... Read More
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North Macedonia Rtds
... spirits such as gin and whisky which are typically used as mixers in cocktails. Younger consumers in particular increasingly opt for drinks with lower alcohol content that are pre-mixed with juice or cola flavours. Euromonitor ... Read More
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Macedonia Beverages Consumption Trends and Forecasts Tracker, Q2 2023
... latest industry performance and developments on a quarterly basis, covering - Top line consumption volumes for Q2-2023 vs Q2-2022, moving annual totals (MAT), full year 2022 provisional data and 2023 forecasts for all beverage categories. ... Read More
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