Sales of juice have fallen into a negative volume slump in Ecuador in 2025, with value slightly better supported by high prices. Juice is being challenged by many products in the category having a high sugar content, alongside high prices in a price-sensitive landscape. Euromonitor International's J ...

Sales of concentrates maintain small, stable, positive volume growth, reflecting baseline consumer demand. That said, sales remain relatively flat, with low dynamism in the category. Euromonitor International's Concentrates in Ecuador report offers a comprehensive guide to the size and shape of the ...

Sales of bottled water are struggling to stay afloat in Ecuador in 2025, with volume sales falling into a negative slump, and with value better supported by high prices, although also seeing a lower rate of growth compared to the previous year. This performance is mainly influenced by poor weather c ...

Sales of carbonates have fallen into a negative slump in Ecuador in 2025, in both off-trade volume and value terms. There are several reasons for this, from economic factors affecting consumers’ spending power, to poor weather during 2025 affecting demand. The rise of discounters also plays a role a ...

Sales of energy drinks are seeing healthy volume growth in Ecuador in 2025, at a slightly stronger growth rate than seen in value sales. This is significant as it indicates demand outweighs cost, meaning baseline demand for energy drinks is strong in the country. Euromonitor International's Energy D ...

Sales of soft drinks are declining in Ecuador in 2025, with retail volume having fallen into a negative-figure slump following a more positive performance last year, and with value sales also falling. This demonstrates how economic conditions are influencing consumer behaviour in soft drinks, with a ...

Sales of sports drinks have fallen into a negative figure slump in Ecuador in 2025, in both volume and value terms. This is mainly attributed to economic challenges in the country leading to lower consumer spending power, alongside poor summer weather conditions affecting overall demand. Euromonitor ...

Sales of RTD tea are seeing healthy growth in Ecuador in 2025, in both volume and value terms, and with improved volume sales compared to the previous year. Value growth is also slightly higher, although not notably so. This indicates that consumers are enjoying RTD tea, despite some high prices in ...

Value sales of hot drinks in Ecuador have rebounded back into healthy growth in 2025, following a negative slump seen in 2024. However, volume sales remain in a negative performance, thus revealing that value growth is being largely driven by rising prices — particularly in coffee and chocolate-base ...

Sales of other hot drinks remain in a negative volume slump in Ecuador in 2025, while value sales are better-supported by high prices. In other hot drinks this is notable due to the prices of cocoa, with chocolate-based flavoured powder drinks being a significant category in other hot drinks. In tur ...

Sales of tea rebound back into low positive growth in both value and volume terms in Ecuador in 2025, supported by the fact that tea is not facing the same inflationary pressures as coffee and cocoa. Euromonitor International's Tea in Ecuador report offers a comprehensive guide to the size and shape ...

Retail value sales of coffee are seeing healthy growth in Ecuador in 2025, while volume remains in a small negative slump. This indicates value growth is driven by high prices, especially seen in coffee (and cocoa), caused by global commodity fluctuations and supply chain constraints. However, these ...

We forecast GDP to significantly slow to 1.7% y/y in 2026 from 4% y/y in 2025. Private demand next year will lose momentum due to higher inflation from fuel-subsidy adjustments, leading to reduced consumer purchasing power and rising business costs. ...

Prices fall for both rice and pasta and squeezes profit margins. Distribution is also shifting, as discounters drive growth in packaged rice and away from unpackaged rice sold in bulk through informal channels. Over the forecast period, gluten-free pasta, as well as Italian pasta brands, will gain v ...

Hot cereals drag down performance, with a significant fall in volume sales, as consumers increasingly opt for more convenient breakfast options. Private label also makes significant gains, largely due to the continuing aggressive expansion of discounter Tiendas Tuti. Over the forecast period, there ...

Processed fruit and vegetables register healthy value and volume growth in 2025. Shelf stable fruit remains popular, though frozen processed potatoes register the highest value growth. Increasing range, including from discounters supports value sales. Over the forecast period, there will be increasi ...

With prices stabilising, baked goods sees both value and volume sales increase. Unpackaged leavened bread continues to be extremely popular, though packaged leavened bread is making gains, with the disruption in electricity supply in 2024 driving growth and this continuing into 2025. The small local ...

Falling retail prices dampen value sales in 2025, though volume sales remain steady. Stable commodity prices, as well increasing offerings of private label, push down retail prices. The aggressive expansion of the discounter Tiendas Tuti is changing the retail landscape and in particular driving dem ...

Volume sales are down in 2025. After stockpiling behaviour in 2024, due to electricity outages, demand returns to more normal levels. Over the forecast period, chilled and frozen options will see most innovation. Rising demand for convenience-driven formats suitable for busy lifestyles and the incre ...

Ecuador’s sweet spreads market has shown a mixed performance, reflecting varying dynamics across categories. Chocolate spreads continues to lead in volume terms, appealing to children and young adults as a versatile breakfast and snack option. Honey is gaining traction as consumers increasingly rega ...

The meals and soups category is being impacted by lifestyle changes and the shift towards smaller household sizes. Ready-to-eat and easy-to-prepare options appeal to time-poor urban consumers, particularly young professionals and individuals living alone. Dry soups, though still the largest category ...

Ecuador’s edible oils market is stabilising after two years of value decline. While palm oil remains dominant, sunflower oil continues to gain ground, supported by perceptions of being a healthier yet affordable alternative. Health and wellness trends are gradually influencing preferences, though af ...

The market for cooking ingredients and meals in Ecuador is being shaped by affordability pressures and changing household dynamics. Consumers continue to cook at home to manage costs, favouring products that offer convenience and versatility. Private label penetration is rising rapidly, supported la ...

Demand for sauces, dips, and condiments is being supported by the trend towards home cooking and ongoing product innovation. Consumers are seeking convenient, flavour-enhancing solutions that help them prepare quick, affordable meals, fuelling demand for stock cubes, seasonings, and ready-to-use sau ...

Lodging value sales in Ecuador are poised to experience a positive recovery in 2025 after a significant decline in the previous year. The primary cause of this downturn was the ongoing energy crisis, which resulted in frequent power outages that disrupted the country’s infrastructure and eroded cons ...