Prices fall for both rice and pasta and squeezes profit margins. Distribution is also shifting, as discounters drive growth in packaged rice and away from unpackaged rice sold in bulk through informal channels. Over the forecast period, gluten-free pasta, as well as Italian pasta brands, will gain v ...

Hot cereals drag down performance, with a significant fall in volume sales, as consumers increasingly opt for more convenient breakfast options. Private label also makes significant gains, largely due to the continuing aggressive expansion of discounter Tiendas Tuti. Over the forecast period, there ...

Processed fruit and vegetables register healthy value and volume growth in 2025. Shelf stable fruit remains popular, though frozen processed potatoes register the highest value growth. Increasing range, including from discounters supports value sales. Over the forecast period, there will be increasi ...

With prices stabilising, baked goods sees both value and volume sales increase. Unpackaged leavened bread continues to be extremely popular, though packaged leavened bread is making gains, with the disruption in electricity supply in 2024 driving growth and this continuing into 2025. The small local ...

Falling retail prices dampen value sales in 2025, though volume sales remain steady. Stable commodity prices, as well increasing offerings of private label, push down retail prices. The aggressive expansion of the discounter Tiendas Tuti is changing the retail landscape and in particular driving dem ...

Volume sales are down in 2025. After stockpiling behaviour in 2024, due to electricity outages, demand returns to more normal levels. Over the forecast period, chilled and frozen options will see most innovation. Rising demand for convenience-driven formats suitable for busy lifestyles and the incre ...

Ecuador’s sweet spreads market has shown a mixed performance, reflecting varying dynamics across categories. Chocolate spreads continues to lead in volume terms, appealing to children and young adults as a versatile breakfast and snack option. Honey is gaining traction as consumers increasingly rega ...

The meals and soups category is being impacted by lifestyle changes and the shift towards smaller household sizes. Ready-to-eat and easy-to-prepare options appeal to time-poor urban consumers, particularly young professionals and individuals living alone. Dry soups, though still the largest category ...

Ecuador’s edible oils market is stabilising after two years of value decline. While palm oil remains dominant, sunflower oil continues to gain ground, supported by perceptions of being a healthier yet affordable alternative. Health and wellness trends are gradually influencing preferences, though af ...

The market for cooking ingredients and meals in Ecuador is being shaped by affordability pressures and changing household dynamics. Consumers continue to cook at home to manage costs, favouring products that offer convenience and versatility. Private label penetration is rising rapidly, supported la ...

Demand for sauces, dips, and condiments is being supported by the trend towards home cooking and ongoing product innovation. Consumers are seeking convenient, flavour-enhancing solutions that help them prepare quick, affordable meals, fuelling demand for stock cubes, seasonings, and ready-to-use sau ...

Lodging value sales in Ecuador are poised to experience a positive recovery in 2025 after a significant decline in the previous year. The primary cause of this downturn was the ongoing energy crisis, which resulted in frequent power outages that disrupted the country’s infrastructure and eroded cons ...

Inbound arrivals to Ecuador (in terms of number of trips) are expected to see a notable increase in 2025, following a significant downturn in the previous year. In 2024, tourism was severely impacted by a spike in criminal activity and frequent nationwide blackouts, linked to the country’s energy cr ...

Retail value sales of bookings in Ecuador are expected to rise significantly in 2025, in line with the ongoing recovery of the tourism industry. This resurgence comes after a particularly difficult 2024, when the market experienced a steep decline in tourist numbers, due to a combination of frequent ...

Ecuador's travel industry is set to experience buoyant growth in current value terms in 2025, following the challenges of the previous year. During 2024, inbound tourism was severely impacted by a series of socioeconomic disruptions, including a spike in criminal activity and rolling power outages, ...

The number of people traveling by air in Ecuador is projected to rise significantly in 2025, driven primarily by the stabilisation of the country's electricity supply and broader energy infrastructure improvements, which have boosted local confidence and encouraged domestic travel. Growth will also ...

Wound care continues to show steady growth in Ecuador in 2025, supported by a combination of rising health awareness and a more active population. As more consumers engage in physical activities, such as running, cycling, and gym workouts, the need for basic wound care products has increased. Minor ...

Sales of herbal/traditional products remain flat in Ecuador in 2025. Once seen as a safe, natural alternative for managing minor ailments, the category is now facing mounting challenges due to shifting consumer needs, changing health priorities, and easy access to prescription (Rx) medications witho ...

Despite Ecuador’s persistent economic constraints, characterised by underemployment, weak GDP growth, and rising public insecurity, weight management and wellbeing continues to show steady growth in 2025. This trend reflects a broader shift in consumer mindset: even under financial pressure, health, ...

Paediatric consumer health in Ecuador is seeing further growth in 2025, despite a shrinking target audience due to declining birth rates, supported by paediatric vitamins and dietary supplements. While adult categories have struggled, paediatric supplements have proven more resilient as parents are ...

Throughout the review period, Ecuador experienced frequent outbreaks of influenza, COVID-19, and parainfluenza, triggering heightened demand for cough, cold, and allergy remedies. These episodes have intensified consumer concern around symptom management, leading to spikes in over-the-counter purcha ...

Dermatologicals is registering solid growth in 2025, driven by rising consumer demand for hair loss treatments. This trend reflects a broader pursuit of beauty and self-care, particularly as individuals seek ways to regain control and confidence amid ongoing national and global stressors, such as ec ...

Sports nutrition has shown solid growth during the review period in Ecuador, supported by a cultural shift toward healthier lifestyles and increased physical activity across various demographic segments. Although traditionally associated with professional athletes or gym enthusiasts, sports nutritio ...

Dietary supplements in Ecuador have demonstrated stable yet modest growth throughout the review period, reflecting a market that is maturing but still constrained by economic realities. While 2025 has seen a slight improvement compared to 2024, a year marked by unprecedented challenges such as wides ...

The analgesics category is well-established and considered mature in Ecuador, with systemic analgesics such as acetaminophen and ibuprofen continuing to lead in consumer preference due to their efficacy, affordability, and wide availability. In contrast, within topical analgesics, products containin ...