Published: Last 6 Months Region: All Regions South America Ecuador -
Dermatologicals in Ecuador
Dermatologicals in Ecuador There has been a drive to promote and educate about vaginal antifungals and this is leading to increased value sales. The two key players in the segment, Bayer, with Gynocanesten, and Genommalab, with Lomecan V, have invested in advertising campaigns to eliminate the taboo ... Read More
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Vitamins in Ecuador
Vitamins in Ecuador Vitamin C registered further decline in Ecuador in 2024 as the pandemic and culture of preventive health are long over. With waning demand, the many players that entered the market during the pandemic are pushing sales through discounting and promotions such as 50% off and 3-for- ... Read More
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Digestive Remedies in Ecuador
Digestive Remedies in Ecuador Digestive remedies recorded further growth in Ecuador in 2024 as gastrointestinal problems are common due to poor hygiene conditions during food preparation, handling and storage. There is a high consumption rate of digestive remedies in the country, especially diarrhoe ... Read More
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Sports Nutrition in Ecuador
Sports Nutrition in Ecuador Ecuadorian consumers are increasingly concerned with health and wellness, and being physically active. More and more consumers are seeking to supplement their exercise with sports nutrition products; therefore, the category has proven to be quite resilient in 2024 in the ... Read More
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Dietary Supplements in Ecuador
Dietary Supplements in Ecuador Probiotic supplements have been steadily increasing in Ecuador and recorded further strong growth in 2024 as companies have invested significantly in activities with doctors, specifically paediatricians and gastroenterologists, to promote their use. The category leader ... Read More
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Paediatric Consumer Health in Ecuador
Paediatric Consumer Health in Ecuador Paediatric vitamins and dietary supplements have proven to be more resilient than their adult counterparts as parents prioritise the health and wellbeing of their children. However, economic stagnation and budget restraints continue to dampen demand. Euromonitor ... Read More
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Wound Care in Ecuador
Wound Care in Ecuador Wound care in Ecuador has seen very little investment and innovation over the review period and again in 2024. Only a few brands are present in the category, and they occupy a very small space on the shelves of self-service pharmacies. In smaller pharmacies, wound care products ... Read More
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Herbal/Traditional Products in Ecuador
Herbal/Traditional Products in Ecuador Ecuador has a rich tradition of using herbal remedies and traditional medicine, and there is a high level of acceptance and trust in these products, which are perceived to offer effective results and fewer adverse effects. Products enjoy good penetration and ar ... Read More
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Consumer Health in Ecuador
Consumer Health in Ecuador Ecuador has experienced numerous challenges over the review period that have impacted consumption in general and the consumer health market. GDP growth projected by the IMF for 2024 is just 0.1%, the lowest in Latin America. This is mostly the result of the significant sec ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Ecuador
Cough, Cold and Allergy (Hay Fever) Remedies in Ecuador Sales of cough, cold and allergy remedies in Ecuador benefited greatly during the pandemic. After reaching such a high consumption base during 2020-2022, demand for these products has subsequently been in decline. However, sales remain higher t ... Read More
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Weight Management and Wellbeing in Ecuador
Weight Management and Wellbeing in Ecuador Weight management and wellbeing registered volume decline in 2024 as, post pandemic, consumers are out and about again and are also able to visit the gym and be more active in order to lose weight. Therefore, there is less demand for weight management and w ... Read More
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Analgesics in Ecuador
Analgesics in Ecuador Analgesics in Ecuador is seeing significant advertising investment by multiple category players. In 2024, much of this investment focused on highlighting the versatility of analgesics in an attempt to widen the consumer base in the country and drive sales. The #YoRecomiendo Fin ... Read More
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Ecuador Airlines
Airlines in Ecuador Diplomatic tensions between Ecuador and Mexico have led to the suspension of airline routes between the two countries in the latter half of 2024. In July, Aeroméxico paused all its flights in Ecuador until December due to a decline in tourism between the two countries. The flow o ... Read More
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Ecuador Tourism Flows
Tourism Flows in Ecuador Tourism flows in Ecuador continue to recover from the pandemic in 2024. However, Ecuador has faced new security challenges in recent years due to insecurity and higher crime rates in the country. Security concerns have hampered domestic tourism to provinces where crime is pe ... Read More
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Ecuador Travel
Travel in Ecuador Travel in Ecuador continues to recover from the harsh impact of the pandemic although inbound arrivals remain below 2019 levels. The Ecuadorian travel industry faces significant challenges from the high level of insecurity in the country. At the start of 2024, the country experienc ... Read More
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Ecuador Booking
Booking in Ecuador Online bookings continue to gain share in Ecuador, especially with the ascendancy of Generation Z consumers, who are entering the workforce with augmented purchasing power. As this tech-savvy generation asserts its influence in the travel domain, the online channel is gathering mo ... Read More
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Macro - Country Economic Forecasts - Ecuador
Macro - Country Economic Forecasts - Ecuador Our 2024 GDP growth forecast for Ecuador remains at 0.9%, but we have lowered our projection for 2025 by 0.2ppts to 1.2%. Increased VAT rates and high loan interest rates have negatively affected household consumption and investment, which we expect have ... Read More
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Ecuador Lodging (Destination)
Lodging (Destination) in Ecuador In 2024, there has been a significant decrease in hotel occupancy rates in Ecuador, reflecting the deep crisis in the lodging (destination) sector in Ecuador. Hotels have suffered from the rising levels of insecurity in the country, which has deterred tourists from v ... Read More
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Ecuador Cities Review
Ecuador Cities Review Quito and Guayaquil are Ecuador’s most economically vibrant cities, though Santo Domingo de los Colorados holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term due to the continuing global economic slo ... Read More
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Ecuador Drinking Milk Products
Drinking Milk Products in Ecuador The consumption of drinking milk, the largest category within dairy products in Ecuador, has been acutely sensitive to the prevailing economic conditions in 2024. With the economy in a state of stagnation and milk prices continuing to rise, many consumers are being ... Read More
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Ecuador Yoghurt and Sour Milk Products
Yoghurt and Sour Milk Products in Ecuador Yoghurt and sour milk products in Ecuador has been significantly impacted by the economic stagnation the country is experiencing in 2024. The years 2023 and 2024 have presented considerable challenges, with the effects of the El Niño phenomenon and climate c ... Read More
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Ecuador Butter and Spreads
Butter and Spreads in Ecuador The price of margarine in Ecuador continues its downward trend in 2024, following the sharp increase observed in 2022, triggered by the onset of the Russian invasion of Ukraine. The price of margarine is closely tied to the cost of edible oil, which experienced a signif ... Read More
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Ecuador Baby Food
Baby Food in Ecuador Baby food in Ecuador experiences a negative performance in 2024, primarily driven by the declining birth rates that reduce the target audience for these products. This demographic shift is compounded by the ongoing economic crisis, which significantly impacts the sales of baby f ... Read More
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Ecuador Other Dairy
Other Dairy in Ecuador Other dairy in Ecuador is witnessing a significant shift towards the production and distribution of shelf-stable cream products in 2024. More companies are entering this category, recognising the numerous advantages it offers. For instance, Miraflores, a brand traditionally kn ... Read More
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Ecuador Plant-Based Dairy
Plant-Based Dairy in Ecuador The review period was marked by a significant development in plant-based dairy in Ecuador: the entry of Tonicorp, the dominant player in the traditional dairy industry. Tonicorp's decision to enter plant-based dairy with the launch of two almond-based drinks in vanilla a ... Read More
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