Published: Last 6 Months Region: All Regions South America Ecuador -
Tobacco in Ecuador
Tobacco in Ecuador registered a further decline in volume sales in 2024. The landscape continued to be shaped by a steady decline in legal cigarette sales, driven by reduced smoking prevalence and growing health awareness. This reduction has been supported by public restrictions on smoking and regul ... Read More
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Wine in Ecuador
Wine registered a significant fall in volume sales in Ecuador in 2024. Traditionally consumed by older millennials and Gen X, these generations have been particularly affected by Ecuador’s socioeconomic challenges. This included price increases, due to an increase in VAT, and with continuing unrest, ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Ecuador
In 2024, cigars and cigarillos continued to be a niche tobacco product in Ecuador, primarily consumed by tourists or expats. However, there was a slump in tourist numbers in 2024, due to blackouts and security concerns, and this had an adverse impact on cigars and cigarillos, as they are often purc ... Read More
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Spirits in Ecuador
Volume sales of spirits fell in Ecuador in 2024. Extended blackouts and social unrest have disrupted nightlife and social gatherings, directly impacting the consumption of spirits in bars, restaurants, and clubs in particular. Additionally, the broader economic difficulties have affected consumer pu ... Read More
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Rtds in Ecuador
After several years of significant growth, volume sales of RTDs fell in 2024, as the product area showed a degree of maturity. Additionally, security issues and frequent blackouts also disrupted sales, in particular as it made it difficult to keep RTDs chilled, a critical factor for purchases. Euro ... Read More
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Alcoholic Drinks in Ecuador
Overall, alcoholic drinks in Ecuador registered a decline in volume sales in 2024, though there was a slight increase through off-trade channels. Multiple domestic factors impacted overall consumption. Rising insecurity, unprecedented in the country’s history, led to the declaration of a state of em ... Read More
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Beer in Ecuador
There was a fall in volume sales of beer in Ecuador in 2024. Both economic and social factors led to this decline. The price of beer increased, due to an increase in both the Special Consumption Tax (ICE) and VAT. ICE increased from USD13.08/l to USD13.28/l on January 1, 2024. Additionally, to addre ... Read More
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Cigarettes in Ecuador
The total number of cigarettes consumed in Ecuador has been gradually decreasing, although at a relatively slow pace, and this continued in 2024. This trend is due to a decline in smoking prevalence, with policies such as high taxes, health campaigns and restrictions on smoking in public spaces lead ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ecuador
E-vapour products are a burgeoning product in Ecuador and registered significant current value growth in 2024. The sale of legal e-vapour products has experienced a substantial increase during the review period, reflecting a notable shift in consumer preferences. This growth has been particularly dr ... Read More
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Ecuador Telecom Operators Country Intelligence Report
Ecuador Telecom Operators Country Intelligence Report Summary Ecuador Telecom Operators Country Intelligence Report, a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Ecuador today, with detailed forecasts of key indicators up t ... Read More
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Depilatories in Ecuador
Depilatories registered current value growth in Ecuador in 2024. Many consumers believe that these products are subject to a ""pink tax,"" meaning that women's razors and depilatory products are often priced higher than similar men's products, despite little to no difference in quality or function. ... Read More
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Deodorants in Ecuador
Deodorants saw current value growth in Ecuador in 2024, despite being a mature category. This growth was largely driven by the availability of affordable product presentations that cater to a broad range of consumers. Smaller packaging sizes, such as roll-ons, sachets and tube options, allow for low ... Read More
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Colour Cosmetics in Ecuador
Colour cosmetics saw strong current value growth in Ecuador in 2024. Despite the challenging economic context in Ecuador, the category performed exceptionally well. Its success can be attributed in significant part to the emergence of new retail channels, such as Fybeca Beauty, which have made beaut ... Read More
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Men's Grooming in Ecuador
Men’s grooming registered current value growth in Ecuador in 2024, as more men are prioritised personal care. There is a noticeable shift from basic hygiene products to specialised grooming items such as shampoos, beard oils, and skin care solutions. The influence of social media has played a key ro ... Read More
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Sun Care in Ecuador
Sun care registered current value growth in Ecuador in 2024, albeit at a more moderate rate than in previous years when it saw a significant boom. However, it continues to gain traction as consumers become increasingly aware of the importance of sun protection for skin health and anti-ageing benefit ... Read More
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Bath and Shower in Ecuador
Bath and shower saw retail value sales decline in current terms in Ecuador in 2024. The bath and shower category is suffering from consumers moving further away from pandemic-driven hygiene habits. During the COVID-19 crisis, frequent handwashing and overall hygiene awareness surged, leading to incr ... Read More
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Baby and Child-Specific Products in Ecuador
Retail value sales of baby and child-specific products saw growth in current terms in Ecuador in 2024, which was driven by two main factors. Firstly, the rise in unit prices following the VAT increase contributed directly to higher overall value sales. Secondly, although the target market continues ... Read More
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Mass Beauty and Personal Care in Ecuador
Mass beauty and personal care experienced ongoing current value growth in Ecuador in 2024. One of the notable factors driving growth was the strong performance of direct sellers. Over recent years, direct selling has become a strong force in the Ecuadorian beauty and personal care market, as sales r ... Read More
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Skin Care in Ecuador
Skin care saw current value growth in Ecuador in 2024. However, after experiencing strong growth in previous years, the skin care category is now moderating, as economic constraints impact consumer spending. Consumers are becoming more selective, often prioritising multi-functional or affordable pre ... Read More
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Oral Care in Ecuador
Oral care saw current value growth in Ecuador in 2024, driven by increasing consumer awareness of dental hygiene. With the rise in consumer concern for dental hygiene, products such as toothpaste, toothbrushes, and mouthwashes have seen steady demand. Innovations in formulations and packaging are at ... Read More
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Premium Beauty and Personal Care in Ecuador
Premium beauty and personal care registered current value growth in Ecuador in 2024, though it saw a mix of contrasting performances across categories. Premium skin care and salon professional hair care showed strong expansion, benefiting from consumers’ increasing preference for high-performance, s ... Read More
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Beauty and Personal Care in Ecuador
Beauty and personal care saw growth in both value and volume terms in Ecuador in 2024, although, throughout the year, several negative factors impacted overall consumer spending. One of the most significant was a series of power outages, which peaked in September, lasting up to 12 hours in some area ... Read More
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Fragrances in Ecuador
Fragrances saw current value growth in Ecuador in 2024. A focus on self-esteem has significantly influenced consumer purchasing decisions across fragrances in the country. Fragrances are seen as an expression of personal identity, confidence, and social status, making them integral to self-care rout ... Read More
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Hair Care in Ecuador
Hair care remains the largest and one of the most established categories in Ecuador’s beauty and personal care industry. Despite being a mature category, it continues to grow steadily as Ecuadorians place a high value on hair health and appearance. Consumers are willing to invest in multiple product ... Read More
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Wipes in Ecuador
Despite a bleak economic picture, wipes registered healthy volume growth in Ecuador in 2024, though there was a marginal fall in constant value sales. The volume growth was driven by increased availability and also aggressive promotions. These promotions have also seen new consumers trying wipes for ... Read More
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