Lodging value sales in Ecuador are poised to experience a positive recovery in 2025 after a significant decline in the previous year. The primary cause of this downturn was the ongoing energy crisis, which resulted in frequent power outages that disrupted the country’s infrastructure and eroded cons ...

Inbound arrivals to Ecuador (in terms of number of trips) are expected to see a notable increase in 2025, following a significant downturn in the previous year. In 2024, tourism was severely impacted by a spike in criminal activity and frequent nationwide blackouts, linked to the country’s energy cr ...

Retail value sales of bookings in Ecuador are expected to rise significantly in 2025, in line with the ongoing recovery of the tourism industry. This resurgence comes after a particularly difficult 2024, when the market experienced a steep decline in tourist numbers, due to a combination of frequent ...

Ecuador's travel industry is set to experience buoyant growth in current value terms in 2025, following the challenges of the previous year. During 2024, inbound tourism was severely impacted by a series of socioeconomic disruptions, including a spike in criminal activity and rolling power outages, ...

The number of people traveling by air in Ecuador is projected to rise significantly in 2025, driven primarily by the stabilisation of the country's electricity supply and broader energy infrastructure improvements, which have boosted local confidence and encouraged domestic travel. Growth will also ...

Wound care continues to show steady growth in Ecuador in 2025, supported by a combination of rising health awareness and a more active population. As more consumers engage in physical activities, such as running, cycling, and gym workouts, the need for basic wound care products has increased. Minor ...

Sales of herbal/traditional products remain flat in Ecuador in 2025. Once seen as a safe, natural alternative for managing minor ailments, the category is now facing mounting challenges due to shifting consumer needs, changing health priorities, and easy access to prescription (Rx) medications witho ...

Despite Ecuador’s persistent economic constraints, characterised by underemployment, weak GDP growth, and rising public insecurity, weight management and wellbeing continues to show steady growth in 2025. This trend reflects a broader shift in consumer mindset: even under financial pressure, health, ...

Paediatric consumer health in Ecuador is seeing further growth in 2025, despite a shrinking target audience due to declining birth rates, supported by paediatric vitamins and dietary supplements. While adult categories have struggled, paediatric supplements have proven more resilient as parents are ...

Throughout the review period, Ecuador experienced frequent outbreaks of influenza, COVID-19, and parainfluenza, triggering heightened demand for cough, cold, and allergy remedies. These episodes have intensified consumer concern around symptom management, leading to spikes in over-the-counter purcha ...

Dermatologicals is registering solid growth in 2025, driven by rising consumer demand for hair loss treatments. This trend reflects a broader pursuit of beauty and self-care, particularly as individuals seek ways to regain control and confidence amid ongoing national and global stressors, such as ec ...

Sports nutrition has shown solid growth during the review period in Ecuador, supported by a cultural shift toward healthier lifestyles and increased physical activity across various demographic segments. Although traditionally associated with professional athletes or gym enthusiasts, sports nutritio ...

Dietary supplements in Ecuador have demonstrated stable yet modest growth throughout the review period, reflecting a market that is maturing but still constrained by economic realities. While 2025 has seen a slight improvement compared to 2024, a year marked by unprecedented challenges such as wides ...

The analgesics category is well-established and considered mature in Ecuador, with systemic analgesics such as acetaminophen and ibuprofen continuing to lead in consumer preference due to their efficacy, affordability, and wide availability. In contrast, within topical analgesics, products containin ...

Vitamins is experiencing a decline in Ecuador in 2025, with the most notable decrease occurring in vitamin C products. This downturn is primarily attributed to widespread budget constraints among consumers, which limit their ability to purchase daily supplements consistently. Economic pressures, inc ...

Digestive remedies have exceptionally high penetration and per capita consumption in Ecuador, driven by a unique convergence of dietary customs, socioeconomic behaviours, and public health challenges. At the core is Ecuadorian cuisine, which, while rich and diverse, often leans heavily on fried food ...

The operating environment in Ecuador was particularly challenging during the review period. In 2024, the country faced significant disruptions, including widespread power outages and a severe security crisis. These factors had a direct and adverse impact on the country’s economy, which contracted by ...

We have revised our 2025 GDP forecast significantly to 3.7% y/y from 1.7% y/y, and lowered our 2026 forecast to 1.8% y/y from 2.3% y/y. The upward revision for 2025 reflects stronger-than-expected domestic demand, along with solid growth in non-oil exports and increased production of primary goods. ...

The dairy products and alternatives market in Ecuador is expected to show signs of stabilisation in both volume and current value terms in 2025, following the significant disruptions experienced in the previous year. One of the most notable challenges came in the form of widespread power outages tha ...

Sales of baby food in Ecuador are set to continue declining in both volume and current value terms in 2025. One of the main reasons for this trend is the country’s declining birth rate, which is directly reducing the size of the target market for these products. Additionally, economic pressures have ...

Volume sales of cheese in Ecuador are set to remain largely stagnant in 2025, primarily due to weakened consumer purchasing power, following the economic challenges of the previous year. Although macroeconomic indicators are showing tentative signs of recovery - including a more stable power supply ...

Following a downturn in 2024, retail volume sales of yoghurt and sour milk products in Ecuador are showing early signs of recovery in 2025, supported by a gradually stabilising economic environment. The previous year’s decline was largely driven by external disruptions - most notably school closures ...

Having experienced dynamic growth during the early years of the review period, the expansion of plant-based dairy in Ecuador is expected to moderate in 2025. One of the key factors contributing to this slowdown is a decline in average unit prices, driven by a growing number of brands entering the sp ...

Drinking milk products in Ecuador are set to register a flat performance in both volume and current value terms in 2025, largely due to the country’s ongoing economic challenges. With budgets under strain, many consumers are adopting more cautious shopping behaviours - reducing consumption of produc ...

Butter and spreads is set to continue to decline in Ecuador in both volume and current value terms in 2025. The market is dominated by margarine, sales of which have been impacted by growing consumer efforts to control fat intake, as health consciousness continues to influence purchasing decisions. ...