Published: Last 6 Months Region: All Regions Central America Guatemala -
Rtds in Guatemala
RTDs experienced dynamic volume growth in Guatemala in 2024, reflecting a rising consumer preference for lower-alcohol alternatives. The market is primarily concentrated in spirit-based RTDs, which recorded the strongest performance within the category. These products are especially targeted at youn ... Read More
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Alcoholic Drinks in Guatemala
Volume sales of alcoholic drinks in Guatemala saw healthy growth in 2024, marking a significant improvement over the previous year. In 2023, the market faced several challenges, including heightened political uncertainty surrounding the presidential elections, which led to more cautious consumer spe ... Read More
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Cider/Perry in Guatemala
Cider/perry has a niche profile in Guatemala, primarily sold through modern retail channels but with limited shelf space and visibility. These beverages are mostly consumed during Christmas, New Year, and at certain special celebrations when some consumers choose cider or perry as a more affordable ... Read More
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Spirits in Guatemala
Volume sales of spirits in Guatemala continued to expand in 2024, driven largely by strong growth in aguardiente sales. A strong, anise-flavoured spirit typically made from sugarcane Aguardiente is widely consumed across the country, primarily due to its affordability, making it accessible to a broa ... Read More
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Beer in Guatemala
Beer remains the most widely consumed alcoholic beverage in Guatemala. Its broad price range makes it accessible to consumers across all income levels, while a variety of styles - from lighter to stronger options - caters to diverse tastes and preferences. Additionally, the country’s warm climate re ... Read More
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Wine in Guatemala
Wine in Guatemala saw decline in volume sales in 2024, primarily driven by red wine, which remains the dominant category. Still white wine also recorded a contraction, while still rosé wine showed a slight increase -although it continues to represent a very small share of the market. All wine consum ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Guatemala
E-vapour products continued to perform well in Guatemala in 2024, driven by growing consumer demand. The relatively flexible regulatory environment has allowed retailers to operate and sell these products with minimal restrictions. However, concerns have been raised about minors’ access, particularl ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Guatemala
Cigars recorded further modest growth in 2024, but remained a niche category in Guatemala, with consumption largely limited to the capital and more urbanised areas. High-quality imported cigars, particularly those from Cuba, are often purchased by international visitors. While some are consumed loca ... Read More
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Tobacco in Guatemala
The Guatemalan economy experienced growth in 2024, with real GDP reaching 3.4%. Several sectors benefitted from this performance, including financial services and tourism, and overall economic activity was positive. However, as inflation rose to nearly 3% - a higher rate than in 2023 – price increas ... Read More
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Cigarettes in Guatemala
Volume sales of cigarettes in Guatemala recorded further decline in 2024; however, estimates indicate that illicit trade in cigarettes rose. This increase appears to be part of a broader regional trend across Central America, where illicit cigarette trade is on the rise. Whilst the government is exp ... Read More
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2025 Guatemala Virology, Bacteriology, Parasitology and Mycology Market Forecasts and Supplier Shares: Shares, Volume and Sales Segment Forecasts for 100 Respiratory, STD, Gastrointestinal and Other Microbiology Tests
This database from LeadingMarketResearch.com provides the 2023 supplier shares, the 2023-2028 volume and sales forecasts for 100 major infectious disease tests, as well as comprehensive lists of companies developing or marketing new technologies and products by test, including: AIDS/HIV, Adenovirus, ... Read More
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Oral Care in Guatemala
Oral care in Guatemala experienced fairly modest growth in current value terms in 2024, as consumers remained cautious with spending due to sustained pressures from the rising cost of living. Purchasing habits leaned heavily toward value-driven formats, such as family-sized packaging, multipack deal ... Read More
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Hair Care in Guatemala
Hair care registered only modest growth in current value terms in Guatemala in 2024. Despite inflation being more controlled than in the previous two years, the sustained high cost of everyday goods - including personal care products - meant that Guatemalans continued to feel the pressure on their p ... Read More
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Fragrances in Guatemala
Fragrances continued to register positive growth in current value terms in Guatemala in 2024, with usage remaining an integral part of personal grooming and beauty rituals. While more prevalent amongst middle- and high-income consumers, fragrance usage is steadily expanding across a wider range of d ... Read More
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Colour Cosmetics in Guatemala
Colour cosmetics in Guatemala recorded growth in both current value and volume terms in 2024, demonstrating the resilience of the category even during times of economic uncertainty. For many Guatemalan women, the use of colour cosmetics is closely tied to expressions of identity, self-confidence and ... Read More
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Men's Grooming in Guatemala
Men’s grooming is becoming increasingly mainstream in Guatemala, as younger generations adopt more comprehensive personal care routines. This marks a break from the attitudes of previous generations, where cultural norms rooted in machismo discouraged the use of such products. This generational chan ... Read More
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Sun Care in Guatemala
Sun care continues to show buoyant current value growth in the Guatemalan market. Once used primarily for recreational or outdoor activities, sun protection products are increasingly being integrated into daily skin care routines. This shift reflects a growing consumer awareness of the role sun prot ... Read More
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Skin Care in Guatemala
Skin care continued to demonstrate positive current value growth in Guatemala in 2024, as these products become a more ingrained part of daily beauty and personal care routines. The pursuit of healthier, smoother skin remains a priority for consumers, even in the face of inflationary pressures. Faci ... Read More
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Depilatories in Guatemala
Depilatories registered positive growth in current value terms in Guatemala in 2024, although volume sales saw a more modest increase. This reflects the already high market penetration of affordable disposable razors, which remain widely accessible across income groups. Cultural beauty norms - parti ... Read More
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Baby and Child-Specific Products in Guatemala
In 2024, the market for baby and child-specific products in Guatemala recorded positive, yet fairly modest growth, in current value terms. One factor influencing this trend is the ongoing slowdown in the country's birth rate, which translated into a smaller consumer base for these items. Moreover, w ... Read More
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Deodorants in Guatemala
Retail sales of deodorants in Guatemala demonstrated a strong performance in current value terms in 2024, outpacing growth across the wider beauty and personal care market. Key factors contributing to this positive performance include increased consumer demand for affordable products that offer plea ... Read More
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Mass Beauty and Personal Care in Guatemala
Sales of mass beauty and personal care products in Guatemala showed positive growth in current value terms in 2024. Despite a high degree of price sensitivity, with a significant portion of the population facing budgetary constraints, consumers are reluctant to abandon their personal care routines. ... Read More
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Beauty and Personal Care in Guatemala
Sales of beauty and personal care products in Guatemala experienced positive growth in current value terms in 2024. Although the annual inflation rate eased from the high levels seen in 2022 and 2023, consumers still felt the effects of reduced purchasing power due to the effects of cumulative incre ... Read More
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Bath and Shower in Guatemala
Bath and shower products in Guatemala saw modest growth in current value terms in 2024. Although the annual rate of inflation eased compared to previous years, the accumulated price increases for daily essentials continued to affect household budgets, prompting consumers to remain cautious and selec ... Read More
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Premium Beauty and Personal Care in Guatemala
In 2024, sales of premium beauty and personal care products in Guatemala continued to expand in current value terms. Although retail value remains significantly below that of mass-market offerings - owing to income constraints affecting a large portion of the population - wealthier consumers are cle ... Read More
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