In 2025, polishes in Guatemala experienced a growth rate of 4% in retail current value terms, reaching GTQ50.0 million. This growth was driven by a dual economic reality: continued price sensitivity among a large portion of the population, coexisting with rising disposable income among the growing u ...

In 2025, dishwashing in Guatemala experienced significant retail current value growth of 6%, to reach GTQ335 million, with retail volume sales also seeing a significant rise. Guatemala's economic context, with solid GDP growth, a significant increase in remittances, and a rising median disposable in ...

Bleach in Guatemala reached retail volumes of 30.8 million litres in 2025, representing a growth rate of 4%. Retail value sales reached GTQ230 million, showing a growth rate of 5%. The relatively stable economic environment, with inflation of 2%, and growing remittances, which are expected to see a ...

Home care in Guatemala is characterised by growth, driven by increasing demand for effective and affordable products, a rising middle class, and urbanisation. In 2025, the industry recorded 5% retail current value growth to reach a retail value of GTQ4.2 billion, with laundry care being the largest ...

In 2025, surface care in Guatemala experienced 3% retail current value growth to reach GTQ391 million. A large proportion of the population has lower incomes, so there remains strong demand for low-cost and value for money products, as well as smaller sizes. However, growth can also be attributed to ...

Air care in Guatemala experienced dynamic 5% retail current value growth in 2025, reaching GTQ166 million. This increase was driven by rising disposable incomes, and greater awareness of the benefits of clean indoor air among consumers. Remittances also played a significant role, with a 20% increase ...

In 2025, laundry care in Guatemala experienced growth 4%?retail current value growth to reach GTQ2,669 million, with volume sales seeing a similar rise, driven by remittances and consumer price sensitivity. Remittances to Guatemala are expected to surpass USD24.5 billion in 2025, a 14% increase over ...

In 2025, home insecticides in Guatemala experienced 6% retail current value growth to reach GTQ254 million. This was driven by a heightened consumer focus on pest-borne diseases like dengue, Zika, and chikungunya, driven by ongoing public health campaigns and the country's tropical climate, which ma ...

In 2025, toilet care in Guatemala experienced retail current value growth of 6%, with retail volumes also seeing a similar dynamic increase. Growth was supported by a heightened consumer focus on hygiene and sanitation, as well as economic factors. The median disposable income per household in Guate ...

This new report provides a strategic analysis of the major business opportunities emerging in the cancer diagnostics market during the next five years. The report examines emerging trends in the cancer diagnostics market; reviews current and emerging tests; analyzes potential applications of innovat ...

Guatemala Telecom Operators Country Intelligence Report Summary Guatemala Telecom Operators Country Intelligence Report, a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Guatemala today, with detailed forecasts of key indicator ...

Sports drinks in Guatemala are increasing their appeal beyond athletes, driven by warm temperatures, expansion of outdoor activities, and a desire for rapid rehydration. Products increasingly combine hydration with functional benefits like electrolytes, vitamins, and energy support. Regular sports d ...

RTD tea is steadily gaining appeal amongst younger consumers seeking lighter, health-oriented alternatives to carbonates and juice. Reduced-sugar and herbal variants are gaining traction, while exotic flavours and functional teas offer opportunities for further expansion. Lipton leads the category, ...

Demand for soft drinks in Guatemala is driven by affordability, impulse purchases, and the need to stay hydrated in a hot climate. Carbonates continue to be widely consumed and culturally familiar, while bottled water is essential due to limited public water quality. Health and wellness trends are s ...

Concentrates in Guatemala are losing appeal amongst younger consumers. Their main advantage is their affordability, although they are viewed as less convenient and practical than ready-to-drink options. In powder concentrates, some players are attempting to drive consumer interest by emphasising the ...

Bottled water is an essential beverage in Guatemala due to limited access to safe public water and concerns over pollution. Carbonated purified variants appeal to health-conscious consumers, while premium and flavoured lines target younger, higher-income segments. Small local grocers provide conveni ...

Juice consumption in Guatemala is influenced by changing health perceptions, with many consumers viewing these products as high in sugar. Children remain a key target, while for adults, juice tends to be an occasional beverage, consumed mainly in the morning. Coconut water and other plant-based wate ...

Demand for RTD coffee in Guatemala is limited by high prices due to imports, and widespread preference for freshly brewed beverages. Sweetened lattes and cappuccinos dominate, while sugar-free options have limited availability. Growth opportunities exist through functional innovations, higher-qualit ...

Carbonates remains the largest soft drink category in Guatemala. Demand is being impacted by affordability, impulse purchases, and a preference for varied pack sizes, from single-serve to family formats. Regular cola carbonates is the main driver of growth, supported by a loyal consumer base. Small ...

Energy drinks in Guatemala serve two purposes: providing functional energy for physically demanding work schedules and offering an indulgent and sensory experience. Regular sugar-containing variants remain dominant, as these beverages are valued for their rapid energy boost, rather than any health b ...

Growth of other hot drinks in Guatemala is constrained by adults’ preference for coffee and children’s shift towards ready-to-drink cold beverages. Traditional atole remains widely consumed, while flavoured powder drinks leads value growth due to rising cocoa prices. Innovation balances functionalit ...

Demand for coffee remains robust in Guatemala , despite rising prices due to global supply constraints. Consumers are managing costs through the prioritisation of smaller packs, promotions, and lower-priced brands, while younger generations are increasingly embracing coffee drinking as a daily ritua ...

Retail sales of hot drinks in Guatemala are set for moderate value growth in 2025, supported by positive economic conditions, though consumers remain highly price-sensitive. Coffee continues to dominate, with a balance of affordability-focused purchases with selective premium offerings. Younger gene ...

Demand for tea in Guatemala is growing, driven by rising consumer interest in health and wellbeing. Green and herbal teas, particularly antioxidant-rich or medicinal varieties like camomile and ginger, are key drivers of this trend. Local brands are expanding functional and organic offerings, while ...

Rice continues to dominate sales, with local producer Arrocera Los Corrales holding near monopoly. However, instant noodles registers the highest value growth, though from a low base. Small local grocers remain the key distributor. Over the forecast period, there may be growth in more niche segments ...