Inbound arrivals to Poland rose again in 2025, though at a slower rate than the sharp rebound seen in the previous two years, as the market approached pre-pandemic maturity. Leisure travel continued to account for the majority of inbound trips, supported by Poland’s reputation as an affordable, acce ...

Retail value sales of booking in Poland rose in 2025, though growth was slightly slower than in 2024 as the market began to stabilise after two consecutive years of strong expansion. Polish consumers continued to demonstrate a willingness to invest in leisure travel, viewing holidays as a key compon ...

In 2025, travel in Poland recorded steady growth across both inbound and outbound segments, though momentum moderated following the strong post-pandemic rebound of 2023-2024. Inbound arrivals almost fully recovered to pre-pandemic levels, led by travellers from Germany and Ukraine, which together ac ...

Retail value sales of lodging in Poland increased in 2025, though at a slower pace than in the previous year. The moderation reflected a normalisation of inbound tourism flows after the sharp post-pandemic rebound, as well as inflationary pressures that constrained some domestic spending. Euromonito ...

Retail value sales of airlines in Poland rose strongly in 2025, albeit at a slower rate than in 2024, reflecting the impact of rising operational and fuel costs as well as broader inflationary pressures. The preceding period of 2023-2024 saw a surge in passenger traffic as airlines competed aggressi ...

The market for computed tomography devices in Poland is driven by the country's publicly funded healthcare system, which is in a phase of modernization. The Polish healthcare system is based on social health insurance and provides broad coverage. The key drivers for the CT market are the rising prev ...

The dialysis concentrates and solutions market in Poland is witnessing steady growth, bolstered by a publicly funded healthcare system that ensures widespread access to vital medical services, including dialysis. Key factors driving this market include demographic changes, particularly an aging popu ...

Sales of analgesics continue to see strong growth in current value terms in Poland in 2025, with this being driven by significant price increases. Brands are also supporting value growth by shifting towards larger pack sizes, which encourage bigger basket sizes and deliver better value per pill. At ...

Poland’s consumer health market has continued to record steady growth in current value terms in 2025. This has been primarily driven by price increases and supported by innovation and new formulations, such as APAP Paracetamol + Codeine. There has also been innovation in terms of delivery formats, s ...

Sports nutrition has seen dynamic double-digit growth in current value terms in 2025, with the category also seeing strong growth in retail volume terms. These products are increasingly being purchased by casual consumers as well as gym-enthusiasts, pushing brands to create accessible entry-level pr ...

Herbal/traditional products continues to see steady growth in current value terms in 2025. As consumers continue to prioritise health and wellness and look to adopt a more natural and holistic approach to their overall health, there is continuing demand for herbal/traditional products. Herbal/tradit ...

Sales of eye care in Poland continue to see steady growth in value and volume terms in 2025, with eye drops being the preferred format. These products are increasingly seen as essential for daily comfort, especially among heavy users of digital screens, contact lens wearers, and allergy sufferers. W ...

Vitamins has been one of the most dynamic categories within consumer health in Poland in 2025, recording double-digit growth in current value terms. A movement towards healthy living as a larger lifestyle trend is driving value growth in vitamins. Consumers, especially those aged under 30-years, inc ...

Sales of dietary supplements continue to see dynamic double-digit growth in current value terms in 2025. This is a reflection of the growing focus on preventative health in Poland, with consumers showing a willingness to invest in products which they believe can improve their health and wellbeing. C ...

There is a growing focus on reducing smoking prevalence in Poland, which has proven effective with the percentage of adults who smoke continuing on downward trajectory in 2025. This has had a mixed impact on demand for NRT smoking cessation aids. On one hand, as more consumers look to quit this is b ...

Sales of dermatologicals in Poland have seen strong growth in current value terms in 2026. Most categories have seen strong performances, which has been linked to various factors. For instance, there has been a strong and steady demand for products to treat eczema, such as antipruritics. These produ ...

Poland has seen an increased incidence of allergy sufferers in 2025. According to data from Jutro Medical, the number of allergy diagnoses at the beginning of 2025 rose by 21% compared to the same period in the previous year. Notably, experts are linking allergies to cognitive effects such as fatigu ...

According to the Polish Association of Self Medication Industry (PASMI), medical materials experienced a spike in 2022 due to war-related stockpiling and the focus on humanitarian aid. Sales subsequently levelled off, with flat performances seen through 2023 and 2024, reflecting a return to regular ...

Sales of sleep aids in Poland continue on an upward trajectory, recording double-digit growth in current value terms in 2025. This dynamic growth has been supported by increasing consumer awareness and wider access to non-prescription OTC sleep aids and a growing awareness of the role sleeps in over ...

Sales of paediatric consumer health have seen strong growth in current value terms in 2025. Paediatric vitamins and dietary supplements remains the largest product area, with parents often looking to fill gaps in their children’s diet in order to support their growth and development. Vitamin D is on ...

Digestive remedies has continued to see strong and steady growth in current value terms 2025. Demand has continued to focus on products addressing reflux, bloating, and overeating. Consumer interest typically peaks in December, which is a time traditionally associated with indulgence and overeating. ...

Demand for weight management and wellbeing has remained stable in 2025, with sales seeing steady growth in current value terms. High rates of obesity and concerns around self-image continue to encourage consumers to invest in these products. Despite this, there are signs of some consumers shifting t ...

Insurance Market in Poland 2025-2027” is the latest full update of a comprehensive publication on the insurance sector in Poland. It describes the present market structure and recent trends in the insurance market. It also provides estimates of insurance premium growth expected for the years 2025-20 ...

The market for computed tomography (CT) devices in Poland is significantly influenced by the ongoing modernization of the country's publicly funded healthcare system. Poland's healthcare framework operates on a social health insurance model, offering extensive coverage to its citizens. Key factors p ...

The ultrasound market in Poland is currently influenced by a national healthcare system that is modernizing and increasingly embracing technological advancements. This transformation is largely driven by government initiatives aimed at enhancing diagnostic capabilities and minimizing patient wait ti ...