Dermatologicals in North Macedonia is set to register healthy growth in current value sales in 2025, while volume growth rates for the majority of categories are expected to be up on 2024. The use of these products is steadily increasing as the self-medication trend becomes more entrenched and the p ...

Current value growth for analgesics in North Macedonia in 2025 looks set to be down slightly on 2024, mainly because pricing pressures have eased thanks to a sustained drop in inflation. However, the same factors have made households more likely to stock up on such products for future use rather tha ...

Overall current value growth for consumer health in North Macedonia in 2025 is expected to fall moderately below that recorded in 2024. This is chiefly because the recent spike in inflation has now largely subsided, but the slowdown is also attributable to encroaching maturity and the fact that the ...

Weight management and wellbeing in North Macedonia is set to show another impressive performance in current value growth terms in 2025. Demand in all categories remains robust, as the numbers of people in the country who are overweight or obese are increasing, and so too is public awareness that the ...

Vitamins in North Macedonia is expected to post solid growth in total current value sales in 2025, while all categories look set to expand in volume terms. Consumption continues to be bolstered by the preventive health trend, with more people now taking these products on a regular basis in an attemp ...

Sports nutrition looks set to be the best performer among the main consumer health categories in North Macedonia in current value growth terms in 2025. Robust demand continues to be underpinned by rising participation in sports and fitness activities. A core element of the wider health and wellness ...

Cough, cold and allergy (hay fever) remedies in North Macedonia is poised to register robust growth in total current value sales in 2025, while all categories are set to show similarly solid performances in volume terms. Along with the self-medication trend, weather conditions have had a positive im ...

Dietary supplements in North Macedonia is poised to record robust growth in total current value sales in 2025. As with vitamins, overall demand remains buoyant as rising health-consciousness encourages more people to regularly take these products to improve general wellbeing, reduce the risk of illn ...

Paediatric consumer health in North Macedonia has continued to expand at an impressive pace in current value terms in 2025. Despite falling birth rates, overall demand remains robust thanks to rising health awareness. This trend is giving parents greater confidence when it comes to self-medication, ...

Herbal/traditional products in North Macedonia is set to post strong growth in current value terms in 2025. Together with the self-medication trend, increasing concerns about the potentially harmful side effects and contraindications of active pharmaceutical ingredients in standard OTC consumer heal ...

Digestive remedies in North Macedonia is set to record another solid performance in current value growth terms in 2025. Demand in all categories remains fairly stable despite population decline, as many people are becoming more prone to minor gastrointestinal complaints due to poor dietary habits, b ...

Current value growth for wound care in North Macedonia in 2025 looks set to be well down on 2024. This is chiefly because the recent spike in inflation has now largely receded, though volume growth is also expected to fall below that recorded the previous year given the negative demographic situatio ...

Due to a sustained drop in inflation, current value growth for other dairy in North Macedonia in 2025 is projected to be moderately slower than in 2024. The resultant easing of cost-of-living pressures should ensure retail volume growth is up slightly on the previous year, though expansion in this r ...

While remaining robust on the whole, growth in dairy products and alternatives current value sales in North Macedonia in 2025 looks set to be moderately slower than in 2024, mainly because the recent spike in inflation has now largely subsided. The same factor has stimulated greater price competitio ...

Growth in drinking milk products current value sales in North Macedonia in 2025 is projected to be down moderately on 2024, mainly due to slowing inflation. The same factor has bolstered confidence and purchasing power among consumers, however, hence retail volume growth looks set to be marginally f ...

In keeping with its performance throughout the review period, plant-based dairy in North Macedonia is poised to register robust growth in retail volume and current value terms in 2025. This is partly because sales are still emerging from a relatively low base, but mainly explained by the fact that m ...

With inflationary pressures steadily receding, current value growth for baby food in North Macedonia in 2025 is expected to be down moderately on the previous year. It remains robust overall, however, as thanks to improvements in purchasing power and increased price competition more households can n ...

Current value growth for yoghurt and sour milk products in North Macedonia in 2025 is expected to be slightly slower than in 2024, primarily because the post-pandemic spike in inflation has now largely receded. However, with reduced inflationary pressures creating more scope for price competition an ...

Growth in butter and spreads current value sales in North Macedonia in 2025 is projected to be slightly slower than in 2024, mainly because pricing pressures have eased amidst a more stable inflationary environment. Retail volume sales meanwhile are expected contract marginally for a fourth consecut ...

Cheese in North Macedonia is poised to record another solid performance in retail volume and current value growth terms in 2025. The category remains comparatively well insulated from the negative impact of population decline and still-elevated cost-of-living pressures, as this product type is a key ...

The North Macedonia passenger cars market in 2023 highlights key trends in fleet development and fuel composition. New passenger cars by type of engine fuel illustrate the structure of registrations in 2023, while the total number of passenger cars between 2018 and 2023 shows how the fleet has evolv ...

Chocolate confectionery continues to be North Macedonia’s most popular snack by far in 2025. However, significant price rises, caused by soaring global prices of cocoa, due to poor harvests, is expected to dampen volume sales to an extent, and in particular for more premium dark chocolate offerings ...

Savoury snacks is expected to register moderate current value and volume growth in North Macedonia in 2025. Nuts, seeds and trails account for most value sales and are also expected to register the highest value and volume growth in 2025. Their healthy growth is due to their healthier positioning, a ...

While gum is expected to register moderate current value growth in North Macedonia in 2025, volume growth is expected to fall marginally, partly due to continuing population decline. Chewing gum continues to account for most value sales and is also expected to register the highest value growth. Brea ...

It is expected to be a positive picture for ice cream in North Macedonia in 2025, with both healthy current value and volume growth. Increasing premiumisation supported value sales. Impulse ice cream continues to account for most value sales and is also expected to register the highest value growth. ...