Pakistan Tourism Market Analysis Pakistan tourism market size in 2026 is estimated at USD 4.91 billion, growing from 2025 value of USD 4.42 billion with 2031 projections showing USD 8.31 billion, growing at 11.08% CAGR over 2026-2031. Continued policy reforms, connectivity upgrades under CPEC, and r ...

Pakistan Bottled Water Market Analysis Pakistan bottled water market size in 2026 is estimated at USD 446.18 million, growing from 2025 value of USD 401.45 million with 2031 projections showing USD 756.94 million, growing at 11.16% CAGR over 2026-2031. This expansion reflects mounting health concern ...

Pakistan Paints And Coatings Market Analysis Pakistan Paints And Coatings Market size in 2026 is estimated at USD 428.75 million, growing from 2025 value of USD 413.93 million with 2031 projections showing USD 510.76 million, growing at 3.58% CAGR over 2026-2031. Moderate yet steady growth reflects ...

Off-trade energy drink sales in Pakistan are expected to grow moderately in 2025, driven by young urban consumers including students, professionals, gamers, and fitness enthusiasts. Consumption is linked to fast-paced lifestyles, late-night work or study, and social activities. Traditional brands li ...

Off-trade juice sales in Pakistan are expected to grow modestly in 2025, supported by improving economic conditions, easing inflation, and stabilising currency fluctuations, which have created a more positive operating environment for manufacturers. Not-from-concentrate 100% juices have rebounded, d ...

RTD tea remains underdeveloped in Pakistan, constrained by cultural preferences for hot, freshly brewed tea. Lipton dominates the competitive landscape, with modern physical retail and e-commerce channels improving accessibility. Rising health consciousness is driving interest in reduced-sugar, anti ...

Improving economic conditions, including easing inflation and rising consumer confidence, are supporting growth in tea in Pakistan. As affordability improves, consumers are increasingly upgrading from loose, unbranded tea to packaged and branded options, particularly in urban areas, where factors su ...

Off-trade RTD volume sales of soft drinks in Pakistan are set to grow in 2025, supported by easing inflation, exchange rate stability, and rising urbanisation. A large, youthful population is driving on-the-go consumption and experimentation beyond carbonates into energy drinks, RTD tea, sports drin ...

Off-trade bottled water volume sales in Pakistan are expected to see moderate growth in 2025, driven by rising health awareness, unreliable municipal supplies, and urban, on-the-go lifestyles. Still purified water remains the dominant category, while opportunities are emerging for premium, flavoured ...

Urbanisation is driving growth in other hot drinks in Pakistan, as an expanding number of middle-class households shift towards branded, convenient and hygienically-packaged offerings. Wider access through modern retail and e-commerce, combined with busier lifestyles, is boosting demand for easy-to- ...

Off-trade volume sales of sports drinks in Pakistan are being supported by increasing health and fitness awareness amongst young, health-conscious urban consumers. Gatorade dominates the competitive landscape, leveraging its functional positioning and targeted digital and on-site marketing activitie ...

Off-trade volume sales of carbonates in Pakistan are expected to register a modest recovery in 2025, supported by easing inflation, improved purchasing power, and a gradual normalisation of purchasing behaviour, following the 2023-2024 boycott of multinational brands. Coca-Cola and Pepsi are regaini ...

Demand for concentrates continues to expand in Pakistan, supported by price-conscious consumers seeking value-for-money. Powdered formats, led by Tang, are valued for their convenience, ease of storage, and widespread availability across traditional and modern retail channels. Rising health awarenes ...

Pakistan’s coffee industry is being shaped by the rise of local coffee houses, increasing premiumisation, and evolving consumer preferences in urban centres. Younger consumers are embracing artisanal cafés, home-brewing, and lifestyle-led coffee experiences, while health and wellness trends are enco ...

RTD coffee in Pakistan remains a niche category, constrained by low consumer awareness, relatively high prices, and limited distribution outside modern retail. Nestlé’s Nescafé dominates the competitive landscape, thanks to its strong brand heritage and distribution capacity in urban areas. Demand i ...

Demand for hot drinks is increasing in Pakistan, supported by easing inflation, currency stability, and improving consumer confidence. Rising purchasing power is encouraging a shift from basic, price-led consumption towards branded, premium, and health-oriented options. Tea remains the dominant cate ...

Retail sales of processed meat, seafood, and alternatives in Pakistan are being driven by urbanisation, busier lifestyles, and growing demand for convenient, ready-to-cook meal solutions. Products such as nuggets, burger patties, sausages, and marinated fillets are increasingly popular among working ...

Retail sales of processed fruits and vegetables in Pakistan are being fuelled by increasing demand for convenience and time-saving meal solutions. Urban consumers, including dual-income households, young professionals, and small families, are turning to ready-to-use products such as frozen peas, mix ...

Retail sales of rice, pasta, and noodles in Pakistan are being fuelled by accelerating urbanisation, the rising number of dual-income households, and busier lifestyles. Instant noodles and dried pasta are increasingly popular among time-pressed consumers seeking quick meal solutions, while rice rema ...

Pakistan’s staple foods industry is set to continue to expand in 2025, supported by rising urbanisation, faster-paced lifestyles, and a growing preference for convenient, time-saving meal options. Frozen parathas, instant noodles, and ready-to-cook processed meats are increasingly popular among wor ...

The cooking ingredients and meals market in Pakistan is benefiting from economic stabilisation, urbanisation, and changing lifestyles. Consumers are increasingly seeking convenience, with urban households favouring ready-to-cook and ready-to-eat products, which is boosting demand for sauces, dry sou ...

Travel & Tourism in Pakistan Summary Travel & Tourism in Pakistan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial me ...

Pakistan’s meals and soups market remains underdeveloped, with sales emerging from a low base. Cultural preferences for fresh, home-cooked meals, combined with price sensitivity, are limiting demand for ready-to-eat products. Dry soups dominates the market, while frozen and shelf stable ready meals, ...

Pakistan’s sauces, dips, and condiments market being driven by urbanisation, evolving tastes, and exposure to international cuisine. While staples like ketchup, chili sauce, and imli chatni continue to dominate, younger and dual-income households are increasingly experimenting with global flavours, ...

Pakistan’s sweet spreads market is experiencing rapid growth, driven by urbanisation, busier lifestyles, and Westernised breakfast habits. Urban middle- and upper-income households increasingly favour convenient breakfast and lunchbox options such as bread with jam, chocolate spread, peanut butter, ...