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Economy of Pakistan 2025
Pakistan is a paradox with a weak economy but ranked among the world's leading military powers (9th in 2024). In the last two decades it has started to fall behind its peers, India and Bangladesh, on social and economic indicators. This study looks at its underlying data and concludes that it is und ... Read More
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Tissue and Hygiene in Pakistan
Overall, tissue and hygiene in Pakistan posted double-digit retail and AFH current value growth in 2024. Amidst a strong growth in the demand for packaged tissue and hygiene in a developing industry, still high inflation stimulated dynamic value sales rises. Nonetheless, tissue and hygiene faced sev ... Read More
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Away-From-Home Tissue and Hygiene in Pakistan
Away-from-home tissue continued to post fast AFH volume and current value growth in 2024. Towards the end of the review period, the performance of AFH tissue was boosted by a rise in tourism flows and the reopening of offices, hotels and educational institutions in the post-Coronavirus (COVID-19) pe ... Read More
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Menstrual Care in Pakistan
Retail volume sales of menstrual care in Pakistan increased in 2024, driven by growing awareness of menstrual hygiene and wider product availability, particularly in urban areas. Meanwhile, retail current value sales rose fast, albeit supported by still high inflation. Towels remained the largest ca ... Read More
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Wipes in Pakistan
Retail volume and current value sales of wipes in Pakistan increased strongly in 2024, albeit from a very low base. Nonetheless, steady rises in demand remained visible across key categories like baby wipes and facial cleansing wipes. Retail current value sales remained flat across categories. Facia ... Read More
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Nappies/Diapers/Pants in Pakistan
Nappies/diapers/pants in Pakistan continued to post fast retail volume and current value growth in 2024. Despite a gradual decline in the birth rate, the 0-3-year-old population remained high and growing in Pakistan at the end of the review period. This helped new born nappies/diapers to post the hi ... Read More
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Retail Tissue in Pakistan
Retail tissue in Pakistan recorded double-digit retail volume and current value growth in 2024. Toilet paper posted the highest retail volume sales, while boxed facial tissues registered the highest retail value sales and fastest retail volume and value growth. Retail tissue, such as toilet paper, f ... Read More
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Pakistan: Beef and Veal Meat Market - Analysis, Size, Trends, Consumption, and Forecast
The Pakistani Beef and Veal Meat Market Report Description This report presents a comprehensive overview of the Pakistani beef and veal meat market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic anal ... Read More
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Pakistan: Chicken Eggs Market - Analysis, Size, Trends, Consumption, and Forecast
The Pakistani Chicken Eggs Market Report Description This report presents a comprehensive overview of the Pakistani chicken eggs market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the ... Read More
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Pakistan: Town Footwear Industry - Analysis, Size, Trends, Consumption, and Forecast
The Pakistani Town Footwear Industry Report Description This report presents an overview of the Pakistani town footwear industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It is a compre ... Read More
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Pakistan: Women Underwear Market - Analysis, Size, Trends, Consumption, and Forecast
The Pakistani Women Underwear Market Report Description This report presents a comprehensive overview of the Pakistani women underwear market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis o ... Read More
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Pakistan: Hand Sanitizer Market and the Impact of COVID-19 in the Medium Term
The Pakistani Hand Sanitizer Market Report Description This report presents a comprehensive overview of the Pakistani hand sanitizer market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of ... Read More
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Pakistan: SUVs Market - Analysis, Size, Trends, Consumption, and Forecast
The Pakistani Suvs Market Report Description This report presents a comprehensive overview of the Pakistani suvs market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the suvs market in P ... Read More
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Pakistan: Skin Care Industry - Analysis, Size, Trends, Consumption, and Forecast
The Pakistani Skin Care Industry Report Description This report presents an overview of the Pakistani skin care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive ... Read More
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Pakistan: Soups Market - Analysis, Size, Trends, Consumption, and Forecast
The Pakistani Soups Market Report Description This report presents a comprehensive overview of the Pakistani soups market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the soups market i ... Read More
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Pakistan: Fishing Tackle Market and the Impact of COVID-19 in the Medium Term
The Pakistani Fishing Tackle Market Report Description This report presents a comprehensive overview of the Pakistani fishing tackle market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of ... Read More
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Dishwashing in Pakistan
Hand dishwashing exhibited resilience in 2024, with prices for bars, detergents and liquids remaining largely unchanged compared to the previous year. Unlike other home care categories, inflationary pressures and the ongoing Israel-Hamas war had only a minimal impact on dishwashing. Consumers are in ... Read More
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Laundry Care in Pakistan
Retail volume sales of laundry care continued to grow at a robust pace in 2024 but far slower than the rate of growth in retail current value sales, with elevated inflation largely accounting for the difference between the two. Laundry care is regarded as a necessity across all income groups in Paki ... Read More
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Air Care in Pakistan
Having declined in 2023, retail constant value sales of air care in Pakistan rebounded strongly in 2024, as the annual rate of inflation eased somewhat. Nonetheless, price sensitivity remained a critical factor in 2024, influencing consumer choices in air care. With inflation still affecting househo ... Read More
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Home Insecticides in Pakistan
The rate of growth in retail current value sales of home insecticides accelerated slightly in 2024, while retail constant value sales rebounded strongly as annual inflation eased somwhat. Demand for home insecticides is increasing among urban households in Pakistan, supported by a growing middle cla ... Read More
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Surface Care in Pakistan
In 2024, surface care continued to see strong retail volume growth, as well as very fast retail current value sales growth, albeit the latter was supported by the impact of inflationary pressure on prices. Retail volume demand was driven by a continued focus on cleanliness and preventative hygiene i ... Read More
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Bleach in Pakistan
Retail volume sales of bleach continued to expand at a robust pace in 2024, while retail constant value sales rebounded, as inflationary pressure eased somewhat, particularly during the second half of the year. Despite the increasing use of detergents for stain removal, bleach remains a household st ... Read More
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Polishes in Pakistan
Dominated by shoe polish, retail current value sales of polishes continued to expand at a rapid clip in 2024, while retail constant value sales growth rebounded as inflationary pressure eased somewhat. Despite elevated inflation, shoe polish remains affordable to many local consumers. Retail volume ... Read More
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Home Care in Pakistan
Retail current value sales of home care continued to surge in Pakistan during 2024. Despite the annual rate of inflation halving from the previous year, it remained in double digits. Nonetheless, retail constant value sales of home care, which had declined sharply in 2023, rebounded in 2024. However ... Read More
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Toilet Care in Pakistan
While retail current value sales of toilet care rose sharply in 2024, this was largely driven by double-digit annual inflation, with retail constant value sales expanding at a much lower rate. However, retail constant value sales rebounded from 2023, when inflation was much higher. Nonetheless, ther ... Read More