Region: All Regions Africa Kenya
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Analysis by Region - Emerging Markets - Kenya
Analysis by Region - Emerging Markets - Kenya After a tumultuous period, Kenya's political and economic landscape is stabilising. The most significant event to make headlines this past month has been the impeachment of Deputy President Rigathi Gachagua. The deputy president was charged with viol ... Read More
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Nairobi in Kenya
Nairobi in Kenya The Nairobi in Kenya report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On t ... Read More
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Mombasa in Kenya
Mombasa in Kenya The Mombasa in Kenya report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On t ... Read More
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Kenya Biochar Market Forecast 2024-2032
Kenya Biochar Market Forecast 2024-2032 The Kenya biochar market is predicted to prosper at a CAGR of 17.09% over the forecast period of 2024-2032. It is set to reach a revenue of $142.06 million by 2032. MARKET INSIGHTS Kenya is emerging as a significant player in Africa's biochar industry, propell ... Read More
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Digestive Remedies in Kenya
Digestive Remedies in Kenya Modern lifestyles characterised by poor diets, lack of physical activity, and high stress are driving a rise in gastrointestinal disorders in Kenya, resulting in higher demand for digestive remedies. The consumption of processed foods, high-fat diets, and irregular eating ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Kenya
Cough, Cold and Allergy (Hay Fever) Remedies in Kenya The widespread availability and affordability of OTC cough, cold and allergy (hay fever) medications in Kenya have made them a popular choice for managing minor respiratory symptoms. Rising pollution levels has been driving sales in 2024, with bo ... Read More
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Analgesics in Kenya
Analgesics in Kenya In analgesics, manufacturers are employing various strategies to tackle inflationary pressures in Kenya and maintain retail value share. Beta Healthcare International has introduced Hedex Extra, a stronger yet affordable painkiller specifically formulated for the Kenyan market. T ... Read More
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Dermatologicals in Kenya
Dermatologicals in Kenya Dermatologicals in Kenya is experiencing a shift towards natural and herbal products, driven by growing consumer awareness of the potential side effects of chemical-based treatments. Consumers are increasingly seeking gentler alternatives with natural ingredients, such as Af ... Read More
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Paediatric Consumer Health in Kenya
Paediatric Consumer Health in Kenya The rising cost of living in Kenya is pushing consumers to seek more affordable options in paediatric consumer health. Parents are increasingly turning to locally produced or generic brands, such as Lab & Allied’s Paracetamol Syrup, instead of higher-priced import ... Read More
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Wound Care in Kenya
Wound Care in Kenya Consumers are gravitating towards more affordable wound care products, especially those in lower-income brackets. Pricing plays a significant role in purchasing decisions, with local brands like Mediplast often popular for their lower price points and wide availability in traditi ... Read More
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Sports Nutrition in Kenya
Sports Nutrition in Kenya In Kenya, sports nutrition is rapidly advancing and enjoyed robust current value growth, albeit from a low base. This momentum is driven by the rising health and wellness trend, with individuals increasingly acknowledging the importance of a healthy lifestyle and physical f ... Read More
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Vitamins in Kenya
Vitamins in Kenya High inflation has significantly increased the price of vitamins in Kenya, particularly imported brands like Nature’s Bounty, which has increased the price of its vitamin C from KES1,500 to KES2,000 over 2024. This price hike has led consumers to seek more affordable alternatives, ... Read More
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Herbal/Traditional Products in Kenya
Herbal/Traditional Products in Kenya High inflation in Kenya has dampened consumer purchasing power, causing a shift towards more affordable local herbal/traditional products over more expensive imported alternatives. As the rate of inflation surged in 2022, consumers sought out cheaper herbal/tradi ... Read More
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Consumer Health in Kenya
Consumer Health in Kenya The self-medication trend is driving consumer health in Kenya as consumers seek quick and affordable remedies to solve common ailments. Inflation continues to heavily impact consumer health in 2024, particularly in categories like vitamins. The rising price of imported brand ... Read More
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Dietary Supplements in Kenya
Dietary Supplements in Kenya Consumer spending on dietary supplements in Kenya is growing well, with a notable focus on immune-boosting products since the COVID-19 pandemic. There is a growing awareness of the significance of a balanced diet and the role that dietary supplements can play in addressi ... Read More
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Weight Management and Wellbeing in Kenya
Weight Management and Wellbeing in Kenya Kenya is witnessing a rise in the use of black market drugs for weight loss supplements, driven by increasing obesity rates and the high cost of legitimate treatments. These illegal drugs, often sold online or through informal networks, pose serious health ri ... Read More
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Kenya Airlines
Airlines in Kenya In March 2024, airlines in Kenya achieved record revenues and seat occupancy, marking a significant milestone for the industry. This growth is attributed to increased demand for both domestic and international travel, coupled with effective revenue management strategies. The surge ... Read More
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Kenya Cities Review
Kenya Cities Review Nairobi and Mombasa are Kenya’s most economically vibrant cities. Meanwhile, Nakuru holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term due to the continuing global economic slowdown and the impact of ... Read More
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Kenya Travel
Travel in Kenya Travel in Kenya is witnessing robust growth driven by both domestic and international tourism. Domestic travel is being fuelled by infrastructure upgrades and a growing middle class that is increasingly interested in exploring local attractions. Domestic tourism has been particularly ... Read More
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Kenya Booking
Booking in Kenya Mobile and online bookings continue to dominate the travel booking landscape in Kenya. This trend is driven by the increasing availability of mobile apps and the convenience they offer to consumers. With more Kenyans owning smartphones and gaining access to the internet, mobile book ... Read More
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Kenya Lodging (Destination)
Lodging (Destination) in Kenya The mid-market hotel segment is seeing substantial growth in Kenya, driven by its affordability for domestic travellers amid high levels of inflation. Given the current economic situation, many Kenyans are opting for more budget-friendly accommodation, and this is fuel ... Read More
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Kenya Tourism Flows
Tourism Flows in Kenya In 2024, tourism flows in Kenya are expected to recover to pre-pandemic levels, in terms of inbound arrivals, outbound departures and domestic tourism. Domestic tourism is supported by government and private sector initiatives such as discounted packages and special offers. In ... Read More
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Kenya Telecom Operators Country Intelligence Report
Kenya Telecom Operators Country Intelligence Report Summary Kenya Telecom Operators Country Intelligence Report, a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Kenya today, with detailed forecasts of key indicators up to 2029 ... Read More
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Kenya Yoghurt and Sour Milk Products
Yoghurt and Sour Milk Products in Kenya Retail volume sales of yoghurt and sour milk products in Kenya are projected to maintain a moderate growth trajectory in 2024. This performance is set to feature stable growth for the dominant category, yoghurt, and a rebound for sour milk products. Faster gro ... Read More
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Kenya Other Dairy
Other Dairy in Kenya Retail volume and value sales of other dairy in Kenya remain very low at the end of the review period. Growth is expected to be healthy over 2024, from a low base, although cream remains the category within other dairy to register significant retail, or foodservice, sales. Consu ... Read More