Paediatric consumer health is expected to register modest current value growth in Costa Rica in 2025. A clear trend is a shift towards products with a more natural positioning, as parents see such offerings as milder and safer. Consumers are also reluctant to veer away from trusted brands and are he ...

Dermatologicals is expected to register steady current value growth in Costa Rica in 2025. Products ranging from antifungals to nappy (diaper) rash treatments, along with medicated shampoos, are considered essential items and this supports values sales. In 2025, hair loss treatments are expected to ...

Herbal/traditional products is a sizeable product area in Costa Rica and is expected to register healthy current value growth in 2025. There is a long tradition of using natural medicines, with the knowledge being passed down through the generations, and there is a general belief among consumers tha ...

There is only expected to be a marginal increase in current value sales for vitamins in Costa Rica in 2025, with volume sales expected to fall. With consumers looking to cut spending, they cut back on vitamins, as they are not seen as essential and instead try to up their vitamin intake through diet ...

Digestive remedies is expected to register positive current value growth in Costa Rica in 2025. What is noticeable is that there is increasing focus on gut health and a focus on probiotics and that is driving a lot of the innovation. Consumers are also increasingly aware that poor nutritional choice ...

Consumer interest in dermatologicals is on the rise in Guatemala in 2025. A variety of products, including antifungals, nappy (diaper) rash treatments, medicated shampoos are all expected to see increasing value sales. However, with prices still increasing, though at a lower rate, consumers continue ...

Vitamins remains a sizeable product area in Guatemala in 2025 and is expected to register healthy current value growth, though volume growth is expected to be more muted, as price rises mainly account for increasing value sales. As such, while vitamins continue to be popular, it is a mature product ...

Sports nutrition is expected to be the best performing consumer health product in Guatemala in 2025, registering double-digit percentage value growth. Though prices are still high, they have stabilised and this supports value sales. Increasingly popular among bodybuilders, athletes, sports professio ...

Weight management and wellbeing is expected to register positive current value growth in Guatemala in 2025. Its sales are supported by sustained consumer interest in health, fitness, and body image, as well as a growing awareness of metabolic health and preventive care. Despite higher prices, consum ...

Paediatric consumer health is expected to register moderate current value growth in Guatemala in 2025. Rising prices over the review period have taken a toll and consumers are more price sensitive and are only making purchases when essential. Paediatric diarrhoeal remedies account for most value sal ...

Sports nutrition is expected to register the highest current value growth of all consumer health products in 2025. Increasingly popular among bodybuilders, athletes, sports professionals and fitness enthusiasts, sports nutrition products are in high demand, supported by a growing fitness culture. Al ...

Overall, analgesics is expected to register healthy current value growth in Costa Rica in 2025. However, value growth is dampened to an extent, as it is a product with high maturity and little innovation. While analgesics are used generally for pains and aches, increasing fitness activity is also dr ...

Consumer health is expected to register moderate current value growth in Costa Rica in 2025. While there is deflationary pressure in the economy as a whole, this has not really fed into prices for consumers health products, which are considered expensive, especially compared with neighbouring countr ...

Weight management and wellbeing is expected to register marginal value growth in Costa Rica in 2025, with constant value sales falling. The sector is being impacted by the surging popularity of prescription GLP-1 weight loss injections, that help manage weight by reducing appetite and slowing digest ...

Wound care is expected to register both moderate current value and volume growth in Costa Rice in 2025. Increasing participation in sports and fitness activities support sales, as there is a higher incidence of minor injuries. While wound care is not considered a dynamic product area, there has been ...

Dietary supplements is expected to register healthy current value growth in Costa Rica in 2025. Dietary supplements are seen as a means of preventative care and have evolved significantly over the review period to include more effective and improved offerings. Social media has also played a role in ...

In 2025, cough, cold and allergy (hay fever) remedies in Costa Rica is expected to register moderate current value growth. Value growth is dampened somewhat by growing demand for generics and consumers also responding to price promotions. Combination products are expected to register the highest val ...

Analgesics in Guatemala is expected to register moderate current value growth in 2025. During the review period, Guatemala has faced significant dengue outbreaks, exacerbated by heavy rainfall and increased mosquito transmission. Prior to confirming symptoms as those of dengue or other arboviruses, ...

Cough, cold and allergy (hay fever) remedies is expected to register moderate current value growth in Guatemala in 2025 and continues to be the country’s most popular consumer health product. The wide array of price ranges and product presentations across varying retail channels caters to a diverse ...

Consumer health in Guatemala is expected to register healthy current value growth in 2025. However, while the economy is growing, rising concerns about the impact of deportations from the US is expected to impact remittance flows, which is also a significant part of the economy. On top of this, lowe ...

Herbal/traditional products is expected to continue to register healthy value growth in Guatemala in 2025. Its popularity is rooted in a deep cultural legacy of using natural remedies and medicines for various ailments and there is also significant trade through informal channels. Consequently, cons ...

Dietary supplement is expected to register healthy current value growth in 2025, with offerings continuing to expand. However, it is also a mixed picture, with some supplements gaining and others losing out. For instance, ginseng has traditionally been popular, for its as increased energy, cognitiv ...

Wound care is a highly mature product area in Guatemala, with little innovation, and in 2025 it is expected to register minimal value growth, with volume sales falling slightly. While there is increasing participation in fitness activities, which is leading to a higher incidence of minor injuries, ...

Consumers continue to purchase a variety of digestive remedies, in order to address issues such as indigestion, heartburn, bloating and general discomfort, often associated with eating outside of the home, including eating street food. Diarrhoeal remedies are seeing strong demand, ranking just behin ...

Retail value sales of consumer health are set to rise at a moderate rate in 2025. The Panamanian economy performed strongly in 2025, ranking among the best performers in Latin America. The Economic Commission for Latin America and the Caribbean (ECLAC) estimated GDP growth for this country of close ...