Published: Last 2 Years Region: All Regions Europe Austria -
Dermatologicals in Austria
Dermatologicals in Austria Dermatologicals continued to record strong single-digit retail value growth in Austria in 2024. The end of social distancing after COVID-19 continued to benefit sales of dermatologicals like medicated shampoos, hair loss treatment and topical germicidals. Topical germicida ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Austria
Cough, Cold and Allergy (Hay Fever) Remedies in Austria After the extreme uplift in sales caused by the COVID-19 pandemic, cough, cold and allergy remedies recorded a low level of growth in 2024. However, moderate growth remained, with antihistamines achieving decent value sales growth due to the fr ... Read More
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Herbal/Traditional Products in Austria
Herbal/Traditional Products in Austria Austria has a long history of using traditional local herbs and botanicals in foods, beverages and other products, including vitamins and dietary supplements, medications, and cosmetics. Therefore, herbal/traditional products continued to record growth in value ... Read More
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Consumer Health in Austria
Consumer Health in Austria In 2024, consumer health recorded positive retail value growth, boosted by the ongoing interest in health and wellness. Austrian consumers in 2024 have become increasingly self-reliant and proactive regarding their health and wellbeing, maintaining healthier lifestyles and ... Read More
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Vitamins in Austria
Vitamins in Austria Following strong levels of growth throughout COVID-19, sales of vitamins fell slightly below pre-COVID-19 levels in 2023. In 2024, vitamins showed minimal signs of recovery, with retail volume sales of 5% driven by price increases, while volume growth was low. Sales of vitamins r ... Read More
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Dietary Supplements in Austria
Dietary Supplements in Austria Due to current health and wellness trends and consumers ongoing effort to support healthier lifestyles and diets, dietary supplements continued performing well in 2024. Furthermore, time constraints and lack of detailed knowledge about nutrition led some consumers to o ... Read More
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Eye Care in Austria
Eye Care in Austria Eye care saw a positive performance in retail value and volume sales in 2024. Sales benefitted positively from factors such as weather conditions, which specifically boosted the performance of allergy eye care. Furthermore, the continuously aging population drove sales, while inc ... Read More
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Sports Nutrition in Austria
Sports Nutrition in Austria Sports nutrition continued to record dynamic retail value and volume sales growth in Austria in 2024. Many consumers have fitness goals, working on body composition or improving stamina or strength, while having higher levels of physical activity in their daily lives. To ... Read More
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Wound Care in Austria
Wound Care in Austria Wound care continued to show moderate retail value sales growth in 2024, with an ongoing decline in current volume terms. A continuous decrease in demand for sticking plasters has been the main cause of the overall decline, as these are the largest products in volume terms. As ... Read More
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Paediatric Consumer Health in Austria
Paediatric Consumer Health in Austria Paediatric consumer health recorded retail value sales growth in 2024, with mixed results for volume, depending on the product area. Paediatric cough/cold medications decreased in demand, with consumers reverting back to home remedies and/or doctor-prescribed pr ... Read More
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NRT Smoking Cessation Aids in Austria
NRT Smoking Cessation Aids in Austria In Austria, smoking is stated to be the most common addiction, and according to the Austria Health Portal (Gesungheit.bv.at) approximately 21% of consumers smoke daily. Even though cigarette consumption has declined over the past five years, smoking in Austria r ... Read More
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Digestive Remedies in Austria
Digestive Remedies in Austria Digestive remedies saw a strong performance in current retail value sales in 2024 in Austria. Tolerated price increases contributed to the stronger growth of value sales, which outperformed the rise in demand. Stress and worries, including economic and financial develop ... Read More
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Weight Management and Wellbeing in Austria
Weight Management and Wellbeing in Austria In 2024, health and wellness trends in Austria continued to rise, with a growing focus on maintaining a healthy weight, exercising, and staying fit. Despite this focus, weight management and wellbeing recorded further declines in demand. While retail value ... Read More
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Sleep Aids in Austria
Sleep Aids in Austria In 2024, sleep aids recorded a slight retail volume sales decline in Austria, with total sales remaining at a high overall level. This result was due to the strong growth encountered during, and directly after COVID-19, with growth rates in the mid- to high-single digit ranges. ... Read More
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Analgesics in Austria
Analgesics in Austria Analgesics in Austria recorded strong single-digit retail value growth in 2024. Sales were driven by consumers increasing willingness to manage their healthcare needs. Busier and more stressful lifestyles and the continuously increasing popularity of physical activities are cre ... Read More
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Soft Drinks in Austria
Soft Drinks in Austria Soft drinks recorded minimal volume growth in 2024 with current value growth rising moderately in the face of higher average unit prices. The better performance in value terms stems from new product launches and higher production and resource costs, with both factors contribut ... Read More
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RTD Coffee in Austria
RTD Coffee in Austria In the off-trade, RTD coffee volume sales remained stagnant in 2024. Consumers are drawn to the convenience offered by RTD formats which can be easily consumed on the go. However, the growing focus on health and wellness has prompted more consumers to opt for healthier alternat ... Read More
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Concentrates in Austria
Concentrates in Austria Concentrates recorded lower retail volume and value growth in 2024, with sales mainly driven by the appeal of liquid formats in Austria. Powder concentrates tend to be more limited in availability and selection and they are less popular as they are perceived to be less flavou ... Read More
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Juice in Austria
Juice in Austria The rising price of juice in Austria continued to support current value growth in 2024, whilst volume sales declined slightly. Despite the growing demand for alternatives to sugary carbonates, almost all types of juice record a volume decline in 2024. The rising cost of living has d ... Read More
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Bottled Water in Austria
Bottled Water in Austria In 2024, bottled water in Austria witnessed moderate growth in current value terms, as prices rose at a much lower rate than recent years. Given the pursuit of healthier lifestyle choices, bottled water is a popular alternative to sugary soft drinks. Price increases were cau ... Read More
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RTD Tea in Austria
RTD Tea in Austria In Austria, RTD tea is growing in popularity with volume sales rising steadily in the off trade. Product selection has been steadily expanding with new flavours and varieties grabbing consumer attention. Wider availability of RTD tea brands in retail channels has resulted in highe ... Read More
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Sports Drinks in Austria
Sports Drinks in Austria Sports drinks recorded strong volume and current value growth through Austrian off-trade channels in 2024. Growing health consciousness and fitness trends paired with the wider availability of sports drinks through grocery stores contributed to volume growth. New flavour lau ... Read More
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Carbonates in Austria
Carbonates in Austria Carbonates in Austria witnessed only limited total volume growth in 2024, with a slight decline in sales of carbonates sold through off-trade channels. Falling consumption is widely in line with the evolution of health and wellness trends where more consumers are switching to a ... Read More
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Energy Drinks in Austria
Energy Drinks in Austria Energy drinks recorded steady volume and current value sales growth in 2024, with demand linked to increasingly hectic and stressful lifestyles in Austria. The growing variety of energy drinks, brands and flavours has also been a catalyst to sales growth in 2024. Special and ... Read More
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Coffee in Austria
Coffee in Austria Coffee in Austria saw a mild improvement in retail volume growth over 2024, although the performance was stronger in current value terms. Austrians are among the heaviest coffee drinkers in Western Europe with the highest per capita in the DACH region, comprising Germany, Switzerla ... Read More
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