Published: Last 2 Years Region: All Regions Africa Morocco -
Cigarettes in Morocco
Retail volume sales of cigarettes declined further in Morocco in 2024, driven by continued price hikes and a shift among consumers toward e-vapour products. The year began with another government-approved price increase, accompanied by new regulations limiting tar, nicotine, and carbon monoxide cont ... Read More
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Tobacco in Morocco
In 2024, Morocco’s tobacco landscape was shaped by the rapid rise of alternative nicotine products, evolving regulations, and growing consumer price sensitivity. Heated tobacco and e-vapour products gained notable traction, particularly among younger demographics who viewed these options as less har ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Morocco
The market for cigars, cigarillos, and smoking tobacco in Morocco posted positive volume growth in 2024, although at a noticeably slower pace than in the previous year, which had benefited from a sharper rebound following the pandemic-related downturn. Cigars and cigarillos embarked on a growth revi ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco
The market for smokeless tobacco, e-vapour products, and heated tobacco experienced robust double-digit volume growth in 2024. This surge was driven by a growing consumer acceptance of these alternatives as less harmful than traditional cigarettes. The lower nicotine content in many e-vapour and hea ... Read More
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The Iberian Blackout and Datacenter Providers' Response
This IDC Market Note highlights how datacenters in the Iberian Peninsula responded to a major electrical grid disruption. At around 10:30 UTC (11:30 a.m. in Portugal and 12:30 p.m. in Spain) on April 28, 2025, a massive electrical grid blackout impacted the Iberian Peninsula as well as some regions ... Read More
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Dog Food in Morocco
Dog food is seeing positive sales in 2025, in both value and volume terms, with rates of growth slightly higher compared to the previous year. However, dog food sales in Morocco remain tempered by low consumer spending power, as pet owners are generally not inclined to overspend on their dogs. Dogs ... Read More
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Pet Care in Morocco
Pet food is maintaining positive sales in Morocco in 2025, with value and volume growth both up slightly compared to the previous year. That said, price-sensitivity is a major factor among consumers in the country, due to difficult economic conditions. This means many pet owners are opting for cheap ... Read More
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Cat Food in Morocco
Cat food is maintaining healthy sales in Morocco in 2025, in both value and volume terms. Cats are the preferred pets in Morocco, with dogs less popular due to cultural reasons. On the other hand, cats are widely accepted and popular as household pets, often seen as low-maintenance and well-suited t ... Read More
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Other Pet Food in Morocco
Sales of other pet food remain relatively flat in Morocco in 2025, with value managing to achieve a positive growth figure while volume remains in a slump. Other pets are not as popular in the country, with cats being the preferred pets and dogs being kept mainly as working animals. Sales of other p ... Read More
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Pet Products in Morocco
Pet products is seeing a slight uptick in value sales in 2025, which is expected to continue over the forecast period. Cat litter is the best performing category, due to cats being the most popular pets in Morocco, with a rising number of urban consumers keeping cats in their homes. As such, cat lit ... Read More
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Consumer Lifestyles in Morocco
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends. Euromonitor's Consumer ... Read More
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Hospitality Market in Morocco 2025-2029
Hospitality Market In Morocco 2025-2029 The hospitality market in morocco is forecasted to grow by USD 1849.4 mn during 2024-2029, accelerating at a CAGR of 6% during the forecast period. The report on the hospitality market in morocco provides a holistic analysis, market size and forecast, trends, ... Read More
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Macroeconomic Outlook Report: Morocco
Macroeconomic Outlook Report: Morocco Summary According to GlobalData, mining, manufacturing, and utilities contributed 31.8% to the gross value added (GVA) in 2024, followed by other services (22.2%) and wholesale, retail, and hotels business activities (14.6%). In nominal terms, the three sectors ... Read More
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Morocco in 2040: The Future Demographic
The population of Morocco is predicted to decline by 10.7%, due to changes in net migration and natural change, standing at a total of 42.2 million citizens by 2040. Demographic changes, economic conditions and social trends are all contributing to negative net migration. The birth rate in Morocco i ... Read More
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Retail in Morocco
Retail in Morocco benefited from relatively stable socio-economic conditions in 2024, supported by steady GDP growth and government reforms. The new Investment Charter continued to attract foreign direct investment (FDI), bolstering industrial production and infrastructure development. Population gr ... Read More
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General Merchandise Stores in Morocco
Department stores in Morocco continued to struggle in 2024 as the retail landscape shifted decisively toward e-commerce and specialised chain outlets. The convenience, breadth of choice and competitive pricing offered by online platforms have drawn increasing numbers of consumers away from tradition ... Read More
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Appliances and Electronics Specialists in Morocco
Appliances and electronics specialist retailers in Morocco experienced steady growth in 2024, supported by continued economic stability, rising urbanisation and expanding retail footprints. Demand was bolstered by increasing access to affordable imported goods from countries such as China and Turkey ... Read More
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Direct Selling in Morocco
Direct selling in Morocco remains heavily skewed toward health and beauty products, in large part due to the channel’s predominantly female salesforce and the continued popularity of wellness and personal care items. In 2024, the growth of digital platforms and social media significantly enhanced th ... Read More
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Small Local Grocers in Morocco
Despite the rapid expansion of modern retail formats, small local grocers remain deeply rooted in Morocco’s retail ecosystem. Their widespread presence across urban and rural areas ensures continued accessibility, especially in neighbourhoods where modern grocery retail remains underpenetrated. Smal ... Read More
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Home Products Specialists in Morocco
In 2024, home products specialists in Morocco benefited from increased government and private investment in construction and renovation projects. These efforts were largely shaped by key national events and recovery initiatives, including the reconstruction programme for regions impacted by the Al H ... Read More
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Hypermarkets in Morocco
In 2024, Morocco’s hypermarkets benefited from improving economic conditions and evolving consumer behaviour. As inflationary pressures began to ease, households gradually regained spending confidence, prompting retailers to invest further in hypermarket formats. The result was a modest increase in ... Read More
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Health and Beauty Specialists in Morocco
In 2024, beauty specialist retailers in Morocco continued to expand their footprint, driven by improving economic conditions and shifting consumer preferences. Demand for natural and organic beauty products has risen significantly, with many shoppers seeking formulations that include indigenous ingr ... Read More
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Vending in Morocco
In 2024, vending in Morocco experienced a modest increase in current value sales, supported by macroeconomic stability and ongoing investments in urban infrastructure. A key driver of this growth was the construction of modern office complexes in second-tier cities beyond the traditional urban axis ... Read More
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Discounters in Morocco
Discounters continued to outperform other modern grocery formats in Morocco during 2024, driven by aggressive network expansion and an increasingly price-sensitive consumer base. The rise of discounters has been particularly noticeable in large urban centres such as Casablanca, Rabat and Tangier, wh ... Read More
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Retail E-Commerce in Morocco
Retail e-commerce in Morocco continued to post double-digit growth in 2024. This strong performance was underpinned by a favourable macroeconomic context, including easing inflation, rising urbanisation and improved household spending power. Additionally, increased internet penetration and a growing ... Read More
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