Published: Last Year Region: All Regions Asia Philippines -
Hosiery in the Philippines
Hosiery in the Philippines The tropical climate of the Philippines means that they are usually fairly minimalist in terms of clothing, with hosiery products are widely seen to be too hot and often unnecessary to wear. As an example, Filipinos love wearing slippers around even when going to shopping ... Read More
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Childrenswear in the Philippines
Childrenswear in the Philippines Despite a declining birth rate, the childrenswear market in the Philippines is poised for continued growth in current value terms in 2024. Parents have a tendency to prioritise spending on their children, even during times of economic uncertainty. This resilience is ... Read More
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Footwear in the Philippines
Footwear in the Philippines As running continues to grow in popularity across the Philippines in 2024, demand for specialised footwear, such as running shoes from brands like Hoka and On, has increased accordingly. These sports footwear brands have captured consumer attention with their functional d ... Read More
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Apparel Accessories in the Philippines
Apparel Accessories in the Philippines In the Philippines, the demand for apparel accessories such as ties has surged, driven by the growing number of special occasions and corporate events. With celebrations like weddings, baptisms, and debuts (a traditional celebration of a young women’s 18th birt ... Read More
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Apparel and Footwear in the Philippines
Apparel and Footwear in the Philippines The market for apparel and footwear in the Philippines continues to be strongly influenced by urbanisation, with major shopping destinations such as One Ayala, which opened in late 2022, and Opus Mall, which opened its doors in early 2024, driving retail expan ... Read More
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Womenswear in the Philippines
Womenswear in the Philippines In the Philippines, the womenswear market is increasingly defined by versatile, casual options that effortlessly transition across various settings. This preference has been shaped by factors such as the rise of American pop culture, widespread sports broadcasting, and ... Read More
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Jeans in the Philippines
Jeans in the Philippines The Philippines has seen a significant shift in dress codes, resulting in increased demand for jeans. Several major corporations, along with educational institutions like De La Salle University, have loosened their wardrobe guidelines, allowing more diverse types of clothing ... Read More
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Sportswear in the Philippines
Sportswear in the Philippines In the Philippines, sportswear has traditionally been purchased for athletic or sports-related activities. However, in recent years, there has been a noticeable shift in consumer behaviour, with individuals purchasing sportswear not only for use during physical activiti ... Read More
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Menswear in the Philippines
Menswear in the Philippines While aesthetics remain a significant factor in menswear purchases in the Philippines, men are increasingly prioritising quality. Many Filipino male consumers are focusing on long-term value, viewing high-quality menswear as a more rational investment that offers durabili ... Read More
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Energy Drinks in the Philippines
Energy Drinks in the Philippines The market for energy drinks in the Philippines is expected to register continued volume growth in 2024, albeit at a slower pace compared to the previous two years. Energy drinks are particularly popular among blue-collar workers, especially those in the construction ... Read More
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RTD Coffee in the Philippines
RTD Coffee in the Philippines Off-trade volume sales of RTD coffee in the Philippines are set to register sustained expansion in 2024 thanks to an improving economy and the increased mobility of consumers. Primarily sold in convenience stores and supermarkets ( and to a lesser degree, small local gr ... Read More
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Bottled Water in the Philippines
Bottled Water in the Philippines Bottled water has emerged as one of the most dynamic segments within the soft drinks market in the Philippines.. Consumers are showing an increasing concern over the quality of tap water, which is largely perceived as being unsafe to drink. Indeed, with increasing ur ... Read More
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Carbonates in the Philippines
Carbonates in the Philippines Following the economic challenges of the previous year, the carbonates market in the Philippines is poised for accelerated volume growth in 2024. The intense competition between Coca-Cola Beverages Philippines Inc. and Pepsi-Cola Products Philippines Inc. has benefitted ... Read More
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Concentrates in the Philippines
Concentrates in the Philippines While the concentrates market has faced challenges in the Philippines in recent years, powdered concentrates are poised for a slight rebound in volume terms in 2024. This growth is largely driven by the affordability of powdered concentrates, which has allowed them to ... Read More
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Juice in the Philippines
Juice in the Philippines Volume sales of juice are set to register relatively modest growth in the Philippines in 2024, with demand remaining below pre COVID-19 levels. Juice drinks, the largest product area, came under pressure during the pandemic, when the closure of schools throughout the Philipp ... Read More
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Soft Drinks in the Philippines
Soft Drinks in the Philippines Despite ongoing inflationary pressures during the first half of the year, volume sales of soft drinks in the Philippines are poised for robust growth across both on-trade and off-trade channels in 2024. This positive outlook is largely driven by a resurgence in consume ... Read More
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RTD Tea in the Philippines
RTD Tea in the Philippines Building on the momentum of the past two years, RTD tea sales in the Philippines are poised for healthy growth in off-trade channels in 2024. In addition to the easing of unit price hikes, the return to normal, fast-paced lifestyles has driven an increase in impulse purcha ... Read More
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Sports Drinks in the Philippines
Sports Drinks in the Philippines 2024 is proving to be a challenging year for sports drinks, despite the health and wellness trend. This is due to intensified competition from other types of soft drinks, such as energy drinks or functional bottled water, with the latter seen as a healthier source of ... Read More
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Coffee in the Philippines
Coffee in the Philippines Backed by an improving economy and rising disposable incomes, the coffee market in the Philippines is poised for healthy volume growth in 2024, across both retail and foodservice channels. Instant coffee continues to dominate the category, driven by the convenience of insta ... Read More
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Hot Drinks in the Philippines
Hot Drinks in the Philippines Despite ongoing inflationary pressures, retail volume sales of hot drinks in the Philippines are projected to experience positive growth in 2024, although at a more subdued pace compared to the previous year. While industry players have adopted various strategies to sta ... Read More
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Other Hot Drinks in the Philippines
Other Hot Drinks in the Philippines Volume sales of other hot drinks in the Philippines, particularly malt-based flavoured powder drinks, are set to decline in 2024, despite the increasing mobility of consumers. Thus is largely attributable to sustained competition from other breakfast staples. Howe ... Read More
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Tea in the Philippines
Tea in the Philippines While coffee continues to be the preferred hot drink in the Philippines, tea is poised for sustained volume growth in 2024, driven by a range of above-the-line and below-the-line marketing tactics employed by key players. For example, Gilamar Enterprises Inc. highlighted the b ... Read More
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Packaging Industry in the Philippines
Packaging Industry in the Philippines In 2023, several key trends were shaping the packaging market in the Philippines, driven by consumer convenience, cost-effectiveness and sustainability. The increasing use of squeezable plastic tubes in conditioners and treatments highlights the growing demand f ... Read More
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Consumer Types in the Philippines
Consumer Types in the Philippines Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can ... Read More
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Breakfast Cereals in the Philippines
Breakfast Cereals in the Philippines While the Philippines is a rice-eating nation, the increasingly hectic lifestyles of consumers have propelled the expansion of breakfast cereals in retail volume terms. Due to their ease of preparation, such products have emerged as a convenient morning meal opti ... Read More
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