Published: Last Year Region: All Regions Asia China -
Analysis by Region - Asia Pacific - China
Analysis by Region - Asia Pacific - China We maintain our 2025 GDP growth forecast for China at 4.4%, based on the latest economic developments and policy expectations. But we've adjusted our 2026-2029 growth forecasts to reflect the impact from the US presidential election. We currently assume ... Read More
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Small Cooking Appliances in China
Small Cooking Appliances in China Retail volume sales of small cooking appliances are set to decline in China in 2024. Consumers are becoming more cautious when purchasing, due to uncertainty about future income, leading to weakened demand for new purchases and replacements in mature categories such ... Read More
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Microwaves in China
Microwaves in China Like small cooking appliances, overall sales of microwaves are set to decline in retail volume terms in China in 2024, partly due to price sensitivity amongst consumers. In addition, decline is due to the competition with small appliances with similar functions, such as air fryer ... Read More
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Consumer Appliances in China
Consumer Appliances in China In 2024, consumer appliances in China has been experiencing nuanced dynamics, characterised by an expected modest retail current value increase of 1%, juxtaposed with a 1% decline in retail volume terms. This scenario has been shaped by several trends, including diminish ... Read More
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Financial Cards and Payments in China
Financial Cards and Payments in China In 2024, the Chinese economy has continued to be characterised by economic slowdown and a deflationary spiral. Many consumers have been holding off on discretionary spending and investment, as they expect the prices of goods and services to fall in the future. B ... Read More
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Home Laundry Appliances in China
Home Laundry Appliances in China In 2024, home laundry appliances in China is expected to demonstrate a low upward trend in retail volume terms, along with a slightly higher increase in retail current value terms, despite the persistent challenges in the economy. Within suburban and rural markets, a ... Read More
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Consumer Credit in China
Consumer Credit in China The National Financing Regulatory Administration in China announced a series of measures in 2024 to mitigate market risk and limit the growth of non-performing loans. The new rules mandate that financial service providers need to have minimum registered capital of CNY1.0 bil ... Read More
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Air Treatment Products in China
Air Treatment Products in China In 2024, the property market in China has faced significant challenges, witnessing double-digit declines in both property development and residential investments. This downturn is expected to hamper sales of domestic air treatment products, especially air conditioners ... Read More
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Food Preparation Appliances in China
Food Preparation Appliances in China Retail volume sales and average unit prices of food preparation appliances are both expected to decline in China in 2024, due to the decreasing demand for new purchases and replacements in the post-pandemic period. The demand for food preparation appliances is re ... Read More
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Credit Cards in China
Credit Cards in China Credit cards in China is expected to continue to experience contraction in 2024 in terms of both cards in circulation and volume and current value transactions. The reduction in the number of cards in circulation is mainly affected by ongoing government efforts to clean up “sle ... Read More
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Dishwashers in China
Dishwashers in China Dishwashers is projected to exhibit steady growth in 2024, with minimal impact from real estate pressures thanks to its low penetration rate (3%) and the appliance renewal incentives released in the second half of the year. Overall, dishwashers in China is anticipated to grow by ... Read More
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Debit Cards in China
Debit Cards in China Debit card remains the dominant form of card payment in China, set to account for about 69% of card payment transaction value in 2024. Moreover, the number of debit cards in circulation increased by around 340 million in 2023, reflecting a 4% increase, while a further 124 millio ... Read More
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Personal Care Appliances in China
Personal Care Appliances in China Retail volume sales of personal care appliances in China are expected to experience a slight decline in 2024, mainly due to a decrease in demand in the largest category, body shavers. Men’s shavers is the primary segment within body shavers, and has relatively high ... Read More
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Refrigeration Appliances in China
Refrigeration Appliances in China Major appliances has been affected by the slowdown in the country’s real estate industry and the decline of the economy. Therefore, refrigeration appliances in China is expected to see only a low increase in retail volume terms in 2024, along with a marginally highe ... Read More
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Vacuum Cleaners in China
Vacuum Cleaners in China Retail volume sales of vacuum cleaners are set to see a marginal overall decline in China in 2024, with sales remaining fairly stable. Traditional cylinder vacuum cleaners and single-function steam vacuum cleaners are anticipated to continue experiencing significant double-d ... Read More
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Pre-Paid Cards in China
Pre-Paid Cards in China Pre-paid cards in China is expected to see slight growth in 2024 in terms of cards in circulation and volume and current value transactions. This momentum will mainly be supported by the continued rebound of closed loop pre-paid cards by all measures, as travel and commuting ... Read More
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Large Cooking Appliances in China
Large Cooking Appliances in China Sales of large cooking appliances are closely tied to oscillations in real estate, owing to installation. However, the category saw a return to low growth in 2023, and 2024 is expected to see continued slow recovery, with retail volume and current value growth of 2% ... Read More
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Footwear in China
Footwear in China Footwear in China is projected to continue growing in 2024, with low single-digit increases expected in both retail volume and current value terms. However, this marks a significant slowdown compared with 2023 and the pre-pandemic growth rates, as post-pandemic economic recovery ha ... Read More
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Womenswear in China
Womenswear in China Although womenswear in China experienced a strong rebound in retail current value sales in 2023, after the decline seen in 2022 at the height of the pandemic, the category is not expected to be able to sustain this rapid upward trend in 2024, with the year set to register only lo ... Read More
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Apparel Accessories in China
Apparel Accessories in China Despite seeing a rebound in sales in 2023, following a weak performance during the pandemic in 2022, apparel accessories in China is expected to see much lower retail volume and current value growth in 2024 than in the previous year. The primary factor limiting growth re ... Read More
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Childrenswear in China
Childrenswear in China In 2024, both the retail volume and current value growth rates of childrenswear in China are expected to continue slowing compared with 2023, with low single-digit growth anticipated. This deceleration can primarily be attributed to China’s underwhelming post-pandemic economic ... Read More
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Hosiery in China
Hosiery in China In 2024, the retail volume and current value growth rates of hosiery in China are expected to slow down compared with 2023 – set to record low single-digit growth. This deceleration is primarily due to China’s post-pandemic economic recovery falling short of expectations, leading to ... Read More
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Apparel and Footwear in China
Apparel and Footwear in China Despite seeing a strong rebound in retail current value sales in 2023, following the pandemic-related downturn in 2022, apparel and footwear in China is unlikely to maintain such rapid growth in 2024, with forecasts predicting only a low single-digit increase. The prima ... Read More
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Jeans in China
Jeans in China In 2024, retail current value sales of jeans in China are expected to see only minimal growth compared with the previous year. Jeans, as a long-established and innovation-lacking category, has reached maturity in the Chinese market. The durable nature of jeans means that they have a l ... Read More
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Sportswear in China
Sportswear in China Sportswear in China is projected to experience solid retail current value growth in 2024, reflecting a continuation of the steady progress observed in recent years. Following a post-pandemic rebound in 2023, overall apparel and footwear in China has reached relative saturation in ... Read More
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