Published: Last Month Region: All Regions South America Ecuador -
Dermatologicals in Ecuador
Dermatologicals in Ecuador There has been a drive to promote and educate about vaginal antifungals and this is leading to increased value sales. The two key players in the segment, Bayer, with Gynocanesten, and Genommalab, with Lomecan V, have invested in advertising campaigns to eliminate the taboo ... Read More
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Vitamins in Ecuador
Vitamins in Ecuador Vitamin C registered further decline in Ecuador in 2024 as the pandemic and culture of preventive health are long over. With waning demand, the many players that entered the market during the pandemic are pushing sales through discounting and promotions such as 50% off and 3-for- ... Read More
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Digestive Remedies in Ecuador
Digestive Remedies in Ecuador Digestive remedies recorded further growth in Ecuador in 2024 as gastrointestinal problems are common due to poor hygiene conditions during food preparation, handling and storage. There is a high consumption rate of digestive remedies in the country, especially diarrhoe ... Read More
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Sports Nutrition in Ecuador
Sports Nutrition in Ecuador Ecuadorian consumers are increasingly concerned with health and wellness, and being physically active. More and more consumers are seeking to supplement their exercise with sports nutrition products; therefore, the category has proven to be quite resilient in 2024 in the ... Read More
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Dietary Supplements in Ecuador
Dietary Supplements in Ecuador Probiotic supplements have been steadily increasing in Ecuador and recorded further strong growth in 2024 as companies have invested significantly in activities with doctors, specifically paediatricians and gastroenterologists, to promote their use. The category leader ... Read More
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Paediatric Consumer Health in Ecuador
Paediatric Consumer Health in Ecuador Paediatric vitamins and dietary supplements have proven to be more resilient than their adult counterparts as parents prioritise the health and wellbeing of their children. However, economic stagnation and budget restraints continue to dampen demand. Euromonitor ... Read More
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Wound Care in Ecuador
Wound Care in Ecuador Wound care in Ecuador has seen very little investment and innovation over the review period and again in 2024. Only a few brands are present in the category, and they occupy a very small space on the shelves of self-service pharmacies. In smaller pharmacies, wound care products ... Read More
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Herbal/Traditional Products in Ecuador
Herbal/Traditional Products in Ecuador Ecuador has a rich tradition of using herbal remedies and traditional medicine, and there is a high level of acceptance and trust in these products, which are perceived to offer effective results and fewer adverse effects. Products enjoy good penetration and ar ... Read More
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Consumer Health in Ecuador
Consumer Health in Ecuador Ecuador has experienced numerous challenges over the review period that have impacted consumption in general and the consumer health market. GDP growth projected by the IMF for 2024 is just 0.1%, the lowest in Latin America. This is mostly the result of the significant sec ... Read More
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Analgesics in Ecuador
Analgesics in Ecuador Analgesics in Ecuador is seeing significant advertising investment by multiple category players. In 2024, much of this investment focused on highlighting the versatility of analgesics in an attempt to widen the consumer base in the country and drive sales. The #YoRecomiendo Fin ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Ecuador
Cough, Cold and Allergy (Hay Fever) Remedies in Ecuador Sales of cough, cold and allergy remedies in Ecuador benefited greatly during the pandemic. After reaching such a high consumption base during 2020-2022, demand for these products has subsequently been in decline. However, sales remain higher t ... Read More
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Weight Management and Wellbeing in Ecuador
Weight Management and Wellbeing in Ecuador Weight management and wellbeing registered volume decline in 2024 as, post pandemic, consumers are out and about again and are also able to visit the gym and be more active in order to lose weight. Therefore, there is less demand for weight management and w ... Read More
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