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Cigars, Cigarillos and Smoking Tobacco in Ecuador
In 2024, cigars and cigarillos continued to be a niche tobacco product in Ecuador, primarily consumed by tourists or expats. However, there was a slump in tourist numbers in 2024, due to blackouts and security concerns, and this had an adverse impact on cigars and cigarillos, as they are often purc ... Read More
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Tobacco in Ecuador
Tobacco in Ecuador registered a further decline in volume sales in 2024. The landscape continued to be shaped by a steady decline in legal cigarette sales, driven by reduced smoking prevalence and growing health awareness. This reduction has been supported by public restrictions on smoking and regul ... Read More
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Spirits in Ecuador
Volume sales of spirits fell in Ecuador in 2024. Extended blackouts and social unrest have disrupted nightlife and social gatherings, directly impacting the consumption of spirits in bars, restaurants, and clubs in particular. Additionally, the broader economic difficulties have affected consumer pu ... Read More
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Wine in Ecuador
Wine registered a significant fall in volume sales in Ecuador in 2024. Traditionally consumed by older millennials and Gen X, these generations have been particularly affected by Ecuador’s socioeconomic challenges. This included price increases, due to an increase in VAT, and with continuing unrest, ... Read More
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Rtds in Ecuador
After several years of significant growth, volume sales of RTDs fell in 2024, as the product area showed a degree of maturity. Additionally, security issues and frequent blackouts also disrupted sales, in particular as it made it difficult to keep RTDs chilled, a critical factor for purchases. Euro ... Read More
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Alcoholic Drinks in Ecuador
Overall, alcoholic drinks in Ecuador registered a decline in volume sales in 2024, though there was a slight increase through off-trade channels. Multiple domestic factors impacted overall consumption. Rising insecurity, unprecedented in the country’s history, led to the declaration of a state of em ... Read More
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Cigarettes in Ecuador
The total number of cigarettes consumed in Ecuador has been gradually decreasing, although at a relatively slow pace, and this continued in 2024. This trend is due to a decline in smoking prevalence, with policies such as high taxes, health campaigns and restrictions on smoking in public spaces lead ... Read More
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Beer in Ecuador
There was a fall in volume sales of beer in Ecuador in 2024. Both economic and social factors led to this decline. The price of beer increased, due to an increase in both the Special Consumption Tax (ICE) and VAT. ICE increased from USD13.08/l to USD13.28/l on January 1, 2024. Additionally, to addre ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ecuador
E-vapour products are a burgeoning product in Ecuador and registered significant current value growth in 2024. The sale of legal e-vapour products has experienced a substantial increase during the review period, reflecting a notable shift in consumer preferences. This growth has been particularly dr ... Read More