Consumer interest in dermatologicals is on the rise in Guatemala in 2025. A variety of products, including antifungals, nappy (diaper) rash treatments, medicated shampoos are all expected to see increasing value sales. However, with prices still increasing, though at a lower rate, consumers continue ...

Vitamins remains a sizeable product area in Guatemala in 2025 and is expected to register healthy current value growth, though volume growth is expected to be more muted, as price rises mainly account for increasing value sales. As such, while vitamins continue to be popular, it is a mature product ...

Sports nutrition is expected to be the best performing consumer health product in Guatemala in 2025, registering double-digit percentage value growth. Though prices are still high, they have stabilised and this supports value sales. Increasingly popular among bodybuilders, athletes, sports professio ...

Weight management and wellbeing is expected to register positive current value growth in Guatemala in 2025. Its sales are supported by sustained consumer interest in health, fitness, and body image, as well as a growing awareness of metabolic health and preventive care. Despite higher prices, consum ...

Paediatric consumer health is expected to register moderate current value growth in Guatemala in 2025. Rising prices over the review period have taken a toll and consumers are more price sensitive and are only making purchases when essential. Paediatric diarrhoeal remedies account for most value sal ...

Analgesics in Guatemala is expected to register moderate current value growth in 2025. During the review period, Guatemala has faced significant dengue outbreaks, exacerbated by heavy rainfall and increased mosquito transmission. Prior to confirming symptoms as those of dengue or other arboviruses, ...

Cough, cold and allergy (hay fever) remedies is expected to register moderate current value growth in Guatemala in 2025 and continues to be the country’s most popular consumer health product. The wide array of price ranges and product presentations across varying retail channels caters to a diverse ...

Wound care is a highly mature product area in Guatemala, with little innovation, and in 2025 it is expected to register minimal value growth, with volume sales falling slightly. While there is increasing participation in fitness activities, which is leading to a higher incidence of minor injuries, ...

Herbal/traditional products is expected to continue to register healthy value growth in Guatemala in 2025. Its popularity is rooted in a deep cultural legacy of using natural remedies and medicines for various ailments and there is also significant trade through informal channels. Consequently, cons ...

Consumers continue to purchase a variety of digestive remedies, in order to address issues such as indigestion, heartburn, bloating and general discomfort, often associated with eating outside of the home, including eating street food. Diarrhoeal remedies are seeing strong demand, ranking just behin ...

Dietary supplement is expected to register healthy current value growth in 2025, with offerings continuing to expand. However, it is also a mixed picture, with some supplements gaining and others losing out. For instance, ginseng has traditionally been popular, for its as increased energy, cognitiv ...

Consumer health in Guatemala is expected to register healthy current value growth in 2025. However, while the economy is growing, rising concerns about the impact of deportations from the US is expected to impact remittance flows, which is also a significant part of the economy. On top of this, lowe ...