Value sales of vitamins are seeing a healthy performance in Slovenia in 2025. While the category keeps advancing towards maturity, frequent key new product launches are managing to capture consumers’ attention and trigger new waves of spending as new and improved products and product formats emerge. ...

Sports nutrition is another robust category in Slovenia in 2025, thanks to the growing popularity of gym culture, fitness training activities, and active lifestyles, all of which are driving strong demand. These trends has allowed sports nutrition brands to gain solid traction, especially among body ...

Value sales of digestive remedies are maintaining positive growth in Slovenia in 2025. IBS treatments and antacids remain popular categories, indicating that there remain significant digestive problems among the local population — despite the growing focus on healthy food and healthy living. Rather, ...

Consumer health is maintaining positive value sales in Slovenia in 2025. This is being driven by the continued rise in self-medication and the broader availability of over-the-counter (OTC) products, both offline and online, with retail e-commerce growing stronger thanks to the wide ranges of produc ...

Value sales of wound care are maintaining a positive and relatively stable performance in Slovenia in 2025, supported by the growing range of products available — including those which are increasingly sold online. One such recent key new product launch is seen from Hansaplast (Beiersdorf doo) with ...

Value sales of paediatric consumer health are maintaining positive growth in Slovenia in 2025. Modern parents are more informed about child health and wellness, actively seeking safer and more effective solutions to support their children's growth, strengthen immunity, and manage mild symptoms that ...

Value sales of dermatologicals are maintaining a positive performance in Slovenia in 2025, driven by rising consumer demand and ongoing innovations which lead to frequent and impactful product launches. The expansion of product ranges and brand portfolios, combined with the accelerated growth of e-c ...

Weight management and wellbeing is one of the fastest growing categories within consumer health in Slovenia in 2025. Closely tied to the broader health and wellness movement, the category is experiencing strong momentum driven by shifting lifestyles and increasingly diet-conscious behaviours among a ...

Value sales of dietary supplements are seeing healthy growth in Slovenia in 2025, driven largely by prevailing health and wellness trends. Increasingly, these products are being incorporated into the daily routines of a growing number of health-conscious consumers, especially by younger generations ...

Value sales of herbal/traditional products are maintaining positive growth in Slovenia in 2025, thanks to steady and increasing consumer demand. The largest category is herbal/traditional cough, cold, and allergy (hay fever) remedies, which continues to be widely trusted for managing seasonal and re ...

Value sales of analgesics are seeing positive growth in Slovenia in 2025, supported by consumer demand for over-the-counter (OTC) products and natural remedies, along with the growth of the ageing population in the country. OTC painkillers are becoming increasingly popular due to convenience and aff ...

Value sales of cough, cold and allergy (hay fever) remedies are positive in Slovenia in 2025, thanks to stable consumer demand. Several factors positively impact the performance of the category, including the continued post-pandemic “return to normal” with rising cases of colds and influenza, alongs ...