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Wine in Latvia
Wine in Latvia saw a relatively stable performance in 2024, against the backdrop of economic challenges. This stability was supported consistent demand in off-trade channels and a gradual return of consumers to on-trade venues. It was further underpinned by promotions in grocery chains, where discou ... Read More
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Beer in Latvia
In 2024, beer, the largest alcoholic drinks category in Latvia, experienced a modest recovery, with total volume growth improving over the previous year. Growth was underpinned by promotions from major players, including Aldaris AS and Cesu Alus AS, who offered multipacks and competitive pricing to ... Read More
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Cider/Perry in Latvia
Cider and perry experienced further volume decline in Latvia in 2024 due to shifting consumer spending and increased competition from white wine, cocktails and beer. Despite the decline, promotions and seasonal campaigns kept cider visible in both retail and on-trade settings, and major producers le ... Read More
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Spirits in Latvia
Traditional spirits like vodka and brandy continues to underperform in 2024, weighing down the overall category. These beverages remain primarily favoured by older consumers and are typically consumed as shots. Euromonitor International's Spirits in Latvia report offers a comprehensive guide to the ... Read More
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Rtds in Latvia
RTDs experienced further volume decline in 2024, impacted by price sensitivity and cautious consumer spending. However, the category demonstrated resilience, supported by targeted promotions and the convenience factor that RTDs offer. Summer-focused marketing campaigns, in-store activations, and lim ... Read More
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Alcoholic Drinks in Latvia
In 2024, Latvia’s alcoholic drinks market started to find its footing again, with a modest uptick in growth compared to the previous year. The industry has been slowly bouncing back from the disruptions of the pandemic and economic turbulence of recent years. While overall growth remained fairly mod ... Read More
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Tobacco in Latvia
In 2024, economic conditions played a significant role in shaping the development of the tobacco market in Latvia, with rising price sensitivity driving noticeable shifts in consumer behaviour. As inflation pressures and increased excise duties continued to erode disposable incomes, many smokers beg ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia
Smokeless tobacco, e-vapour products and heated tobacco has evolved into a structurally diverse market in Lativia, through performance varies considerably by format. Heated tobacco remains the largest and most mature category, having experienced strong volume growth in over the review period. Despit ... Read More
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Cigarettes in Latvia
Retail volume sales of cigarettes in Latvia declined in 2024, underscoring the ongoing impact of decreasing smoking prevalence and a significant consumer shift towards lower-cost or reduced-risk alternatives. Among these alternatives, Closed System Single-Use (CSSU) products are emerging as the fast ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Latvia
Cigars and cigarillos represents a shrinking category within Latvia’s broader tobacco market, a trend which continued into 2024. Cigars has seen a steady, albeit modest, decline - reflecting limited consumer appeal, infrequent usage, and a lack of brand innovation. Cigarillos meanwhile, has experien ... Read More