Latvia’s soft drinks industry is facing multiple challenges. Cold summer weather has impacted demand across both retail and foodservice channels, while juice sales remain constrained by global supply challenges. Added-value categories - especially energy drinks – are gaining momentum, supported by i ...

Demand for energy drinks in Latvia is expanding rapidly, in keeping with the needs of an increasingly fast-paced society. Reduced sugar variants are particularly appealing, reflecting rising levels of health consciousness among younger consumers. Innovation focuses on natural ingredients, functional ...

Demand for carbonates in Latvia has been impacted by cold summer weather and competition from newer added-value beverage options, such as energy drinks. Reduced sugar cola carbonates remains the most resilient category, as shifting health priorities continue to influence consumer choices. Upcoming e ...

Demand for juice Latvia is being impacted by supply-driven price pressures, shifting consumer preferences, and strong competition from more contemporary soft drinks. Global shortages of key raw materials have strained affordability and reduced shelf presence, prompting retailers and shoppers to favo ...

Demand for bottled water in Latvia has been negatively impacted by cold summer weather, prompting widespread price promotions. Functional water shows the strongest momentum but remains niche, with new lines supporting early-stage development. Longer-term prospects are constrained by market saturatio ...

Demand for concentrates in Latvia is supported by their ease of use and convenience. Liquid concentrates is the main driver of growth, due to the versatility and cost efficiency of these offerings. Powder concentrates meanwhile, face challenges due to perceptions of unhealthiest and lower quality. P ...

Demand for sports drinks in Latvia has been negatively impacted by cold summer weather, relatively high prices, and a limited product range. Reduced-sugar options show the strongest appeal, reflecting growing consumer interest in functional hydration with lower sugar content. Local brands such as Ci ...

RTD tea in Latvia continues to face declining off-trade volumes, constrained by competition from carbonates, energy drinks, and sports drinks, as well as perceptions of high sugar content. Reduced-sugar still variants offer the most resilience, catering to health-conscious consumers, while functiona ...

Demand for RTD coffee in Latvia is rising steadily, despite an unseasonably cold summer. The category benefits from strong consumer loyalty and a rising demand for convenient, lower-sugar alternatives to carbonated soft drinks. Innovations, including cold brew coffee, nitro coffee, plant-based forma ...