Published: Last Month Region: All Regions Europe Austria -
Austria Data Center Market - Investment Analysis & Growth Opportunities 2025-2030
The Austria data center market size is expected to grow at a CAGR of 15.18% from 2024 to 2030. KEY HIGHLIGHTS The country’s Federal government has introduced an Artificial Intelligence Strategy aiming to enhance the adoption of artificial intelligence for public benefit, to promote the ethical usage ... Read More
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Debit Cards in Austria
Debit cards remained the most popular choice in a shift from cash towards card payments in 2024 in Austria. This general trend is being fuelled by the increasing share of card payments, especially for smaller amounts under EUR10, thanks to the great popularity of contactless payment in general and m ... Read More
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Global & Austria Dialysis Equipment Market to 2031
The dialysis equipment market in Austria is largely influenced by the country’s aging population, which increases the prevalence of chronic conditions such as diabetes and hypertension—primary contributors to chronic kidney disease (CKD) and the eventual need for renal replacement therapy (RRT). Pro ... Read More
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Store Cards in Austria
Store cards have never played a major role in Austria and will remain a niche market, with a downward trend also seen in 2024. Most consumers in Austria are unfamiliar with store cards, they fear hidden costs with every additional payment method, and the usage of revolving credit in payment cards is ... Read More
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Financial Cards and Payments in Austria
The trend away from cash payments continued in Austria in 2024. This was mainly in favour of debit cards, especially the Mastercard Debit brand which is a standard payment card for Austrian consumers for all possible occasions. A strong driver towards cards is the increasing social acceptance of car ... Read More
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Credit Cards in Austria
Transaction value of credit card transactions continued to increase in Austria in 2024. This is in line with the general, ongoing trend from cash to card payments, where there is still a lot of open potential in Austria in comparison to many other Western Europe countries. Credit cards are also supp ... Read More
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Pre-Paid Cards in Austria
The biggest headline in pre-paid cards in 2024 in Austria was a further decline in open loop pre-paid cards, which have become significantly less important since the beginning of the review period. The sector was traditionally dominated by general purpose reloadable cards and travel cards, which wer ... Read More
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Charge Cards in Austria
While the number of charge cards in circulation stagnated in Austria in 2024, charge card transactions saw good growth. This follows the general, ongoing trend from cash to card payments, where there is still a lot of potential in Austria in comparison to many other Western Europe countries. However ... Read More
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Consumer Credit in Austria
Following the high inflation in recent years, consumer demand for credit in Austria in 2024 still increased only very slowly, and still particularly slowly for durables such as consumer electronics, appliances, furniture, and new cars, which was also reflected in the demand for consumer credit. The ... Read More
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Global & Austria Laparoscopic Devices Market to 2031
Austria’s laparoscopic devices market is defined by its advanced healthcare system and a strong commitment to integrating cutting-edge medical technologies. In 2023, Applied Medical Resources emerged as the top provider of laparoscopic access instruments in the country, with major players like Ethic ... Read More
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Global & Austria Medical Endoscopes Market to 2031
Austria’s medical endoscope market is well-established and stable, supported by a universal healthcare system and growing demand for minimally invasive procedures. The increasing elderly population and higher rates of gastrointestinal diseases and cancers are driving the need for sophisticated diagn ... Read More
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Baby and Child-Specific Products in Austria
Although Austria experienced one of its lowest birth rates since the end of the Second World War in 2023 a trend that persisted in 2024 the baby and child-specific products category continued to see strong consumer demand. The category’s solid value growth was driven by the launch of new products, i ... Read More
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Hair Care in Austria
Hair care in Austria continued to register strong demand in 2024, as consumers maintained their focus on scalp health, hair repair, and holistic self-care. Value growth was driven by both a modest increase in demand and rising average unit prices, with categories such as styling products, conditione ... Read More
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Mass Beauty and Personal Care in Austria
Mass beauty and personal care continued to generate the largest share of overall beauty and personal care value sales in Austria in 2024, supported by solid value growth. Amid ongoing cost-of-living pressures, more consumers have been seeking value for money and opting for mass-market alternatives. ... Read More
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Colour Cosmetics in Austria
The demand for colour cosmetics in Austria rose in 2024, supported by a confluence of trends spanning pricing, product innovation and social media influence. Overall value sales were driven upward by increases in average unit prices across most product types, while growing consumer interest in skin- ... Read More
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Oral Care in Austria
Oral care performed well in 2024, underpinned by growing consumer awareness of the importance of oral hygiene and a heightened interest in maintaining healthy, attractive teeth. Austrian consumers increasingly perceive oral care as an essential element of overall wellness and appearance. This shift ... Read More
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Skin Care in Austria
Skin care recorded solid value sales growth in 2024, driven by both facial and body care. This expansion was fuelled by rising unit prices in the context of inflation as well as consistently strong demand across core categories. Skin care remained the largest contributor to overall beauty and person ... Read More
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Beauty and Personal Care in Austria
Beauty and personal care in Austria maintained its momentum in 2024. Growth was supported by a combination of steady volume sales and continued albeit moderate increases in average unit prices. Inflationary pressures persisted, albeit to a lesser extent than in the past two years, as manufacturers c ... Read More
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Deodorants in Austria
Deodorants enjoyed a strong position in Austria in 2024, with high hygiene standards among the local population supporting consistent demand. Deodorant use remained an integral part of daily grooming routines for many consumers, contributing to positive value sales growth during the year. A key driv ... Read More
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Fragrances in Austria
Fragrances maintained a strong appeal among Austrian consumers in 2024, with interest in both mass and premium offerings remaining robust. Usage became increasingly frequent, and the overall consumer base expanded as fragrances became more embedded in daily grooming and self-expression routines. Whi ... Read More
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Bath and Shower in Austria
Retail value sales of bath and shower products in Austria continued to grow in 2024, supported by stable consumer demand and inflation-driven price increases. Austrian consumers maintain high personal hygiene standards, with most individuals showering or bathing regularly. The habit of frequent hand ... Read More
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Men's Grooming in Austria
In 2024, it became increasingly evident that Austrian men are placing greater importance on grooming and personal care, leading to a notable rise in demand for men’s toiletries. Categories such as men’s deodorants, men’s hair care, and men’s bath and shower all posted strong performances, supported ... Read More
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Depilatories in Austria
Depilatories continued to account for the smallest share of overall beauty and personal care value sales in Austria, yet the category remained stable in 2024. Hair removal remained an integral part of grooming routines for many women in Austria, particularly as smooth, shaved legs and underarms were ... Read More
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Premium Beauty and Personal Care in Austria
Premium beauty and personal care recorded healthy growth in 2024, although its pace of expansion was slightly below that of overall beauty and personal care. One key driver of value sales was the rise in average unit prices, yet consumer interest in premium products remained resilient throughout the ... Read More
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Sun Care in Austria
Sun care recorded robust current value growth in 2024, driven by a combination of rising consumer demand and notable price increases across the category. Adult sun care, in particular, led the way, with consumers increasingly aware of the need for effective sun protection due to widespread media cov ... Read More
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