ASEAN is rapidly emerging as a strategic region for light commercial vehicles. With increasing investments from major automotive companies, the region is on track for stronger production capabilities and technological innovation. Thailand’s established ecosystem in alternative fuels—including biodie ...

Malaysia experienced sluggish off-trade volume growth for juice in 2025, due to price sensitivity, health trends, and competition from freshly blended juices in foodservice. Coconut and other plant waters drove growth, capitalising on health concerns and the desire for refreshment. Malaysia Milk mai ...

Bottled water in Malaysia saw moderate off-trade volume growth in 2025, driven by the hot climate and increasing health awareness. Flavoured bottled water saw the fastest growth, as a substitute for more sugary soft drinks. With a presence across categories, Spritzer Bhd maintained its lead. Bottled ...

Despite rising costs, RTD coffee in Malaysia experienced low off-trade volume growth in 2025, sustained by on-the-go convenience and new product launches. On-trade sales remained low, as consumers favoured fresh brews. Nestlé led the competitive landscape thanks to its product and retail strategies, ...

Asian speciality drinks experienced a slight off-trade volume decline in Malaysia in 2025 due to the rising sugar tax, health concerns, and limited new product innovation. However, on-trade sales saw strong growth, driven by affordability, diverse offerings in foodservice, and tourism. Yeo Hiap Seng ...

Carbonates in Malaysia saw a marginal decline in off-trade volume sales in 2025 due to rising prices, health trends, and a higher sugar tax. Reduced sugar carbonates and other non-cola carbonates drove growth, with new launches like F&N Sparkling. Sales are expected to rebound to growth in the forec ...

Sports drinks in Malaysia saw a decline in off-trade volume sales in 2025, due to rising prices and some consumers switching to affordable alternatives like bottled water. However, reduced sugar sports drinks saw low growth, driven by health-conscious consumers. A rebound to growth is expected from ...

In 2025, concentrates in Malaysia saw growth, driven by its economic appeal for larger households, despite the rising sugar tax and other tax pressures. Liquid concentrates led sales and growth. Sunquick maintained its leadership through quality and engagement, although smaller brands showed the mos ...

Energy drinks in Malaysia experienced accelerated off-trade volume growth in 2025, boosted by affordable new products like Eastroc, and consumer demand for products to aid concentration. Regular energy drinks dominated sales, with Red Bull leading both regular energy drinks and the niche reduced sug ...

In 2025, soft drinks in Malaysia experienced low off-trade RTD volume growth, constrained by rising costs and the increased sugar tax, which prompted consumers to seek more affordable brands. Conversely, on-trade sales saw significant growth, driven by indulgence, portion control, and a boost in tou ...

RTD tea in Malaysia experienced moderate off-trade volume growth in 2025, propelled by health trends, increased tourism, and reduced sugar launches. Reduced sugar still RTD tea dominated, reflecting consumer health concerns regarding diabetes and obesity. Fraser & Neave led with diverse brands and d ...

Processed meat, seafood and alternatives to meat is seeing growth supported by new product development targeting the rising consumer demand for convenience. However, the affordability of fresh meat and seafood encourages many consumers to cook meals from scratch with these products rather than proce ...

In Malaysia, baked goods continues to see demand supported by the role of products such as bread and pastries as a staple source of carbohydrates in the local diet. The competitive landscape has seen some movement, as some brands have exited the market, while others have moved to fill the resulting ...

Processed fruit and vegetables is seeing demand undermined by the ready availability of fresh produce in Malaysia. Fresh fruit and vegetables are seen as more natural and healthier than processed alternatives, as well as being affordably priced. Cooking trends, particularly the rise of air fryers, h ...

Staple foods sales in Malaysia are seeing growth supported by government aid programmes that cut the cost of purchasing essential items such as processed seafood, poultry, rice, and instant noodles for local consumers. Affordability remains a key concern for Malaysian consumers. However, rising heal ...

Rice, pasta and noodles is seeing sales supported by the eligibility of such products for government aid in purchasing essential food items. This has proven particularly important in driving sales through supermarkets and hypermarkets. Meanwhile, product innovation is also playing a significant role ...

In 2025, coffee in Malaysia saw a rise in retail value sales but a decline in retail volumes, due to rising coffee bean prices driven by global shortages and climate change. Companies are adopting strategies to mitigate rising coffee bean prices, including local sourcing and technology. Fresh coffee ...

In 2025, tea in Malaysia experienced solid retail value growth, driven by consumers' perception of tea as a healthy beverage. Green tea saw the most dynamic performance, with double-digit growth, due to its health benefits. Boh Plantations maintained its leading position, while Odani Kokufun achieve ...

In 2025, other hot drinks in Malaysia saw a modest retail value increase but a decline in retail volumes, due to price hikes and health concerns. However, foodservice volumes rose significantly as consumers opted for occasional treats. Retail value and volume sales are expected to grow moving forwar ...

Hot drinks in Malaysia saw moderate retail value growth in 2025, but a continued decline in retail volume sales. Tea outperformed other categories, driven by its relative affordability and health benefits. The health trend boosted sales of green tea, valued for its antioxidants and potential health ...

The performance of meals and soups in 2025 was shaped by heightened price sensitivity among consumers, ongoing promotional efforts, and the introduction of innovative products that balance both value and premium appeal. This dynamic is expected to continue, with retailers and manufacturers focusing ...

The rising price of sweet spreads in Malaysia, caused mainly by higher input costs, provided a boost to retail value sales in 2025. Nut and seed based spreads provided a strong impetus to sales, reflecting the broader shift in consumer preferences towards healthier, more functional foods, as well as ...

In sauces, dips and condiments, rising prices underpinned value growth in 2025, with consumers drawn to innovative products that deliver health and convenience benefits. Sauces that provide versatile meal solutions or deliver indulgent flavours have enticed consumers. Although product diversity will ...

Consumers in Malaysia were more mindful of price when buying edible oils in 2025, with a key preference for affordable lines that support everyday cooking needs. Health perceptions also shaped purchasing behaviour in edible oils drawing consumers toward sunflower oils and olive oils. This trend will ...

Cooking ingredients and meals experienced solid value growth in 2025, driven by rising prices and a steady flow of new products offering quick, nutritious, and affordable options. Volume sales weakened slightly in the face of ongoing price sensitivity and higher retail prices, although demand was bo ...