Region: All Regions Asia Kazakhstan
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Wound Care in Kazakhstan
Wound Care in Kazakhstan Following decline in 2023, wound care sales recorded moderate volume growth in 2024 due to a growing population, specifically a growing 65-year-old-and-over population, as older adults are more prone to injury and often take longer to heal. The post-pandemic return to normal ... Read More
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Dietary Supplements in Kazakhstan
Dietary Supplements in Kazakhstan Dietary supplements continued to grow in Kazakhstan in 2024 in both value and volume terms due to rising health consciousness and increased awareness of how nutrition affects health and general wellbeing in the wake of the pandemic. Dietary supplements remained an a ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan
Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan Cough, cold and allergy (hay fever) remedies experienced retail value and volume growth in 2024 as consumers have fully returned to their pre-pandemic lifestyles and are more exposed to the elements, other people, and colds/coughs/flu. The r ... Read More
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Dermatologicals in Kazakhstan
Dermatologicals in Kazakhstan Dermatologicals recorded further growth in both value and volume terms in Kazakhstan in 2024, as the post-pandemic return to out-of-home lifestyles and exposure to the elements have raised awareness of skin health and care. Rising image consciousness among local consume ... Read More
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Herbal/Traditional Products in Kazakhstan
Herbal/Traditional Products in Kazakhstan Herbal/traditional products registered moderate volume growth in 2024, with sales driven by rising health consciousness in Kazakhstan since the pandemic. The population is more attentive to their health and wellbeing and is paying closer attention to the com ... Read More
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Analgesics in Kazakhstan
Analgesics in Kazakhstan Whilst value sales of analgesics recorded further growth in Kazakhstan in 2024, volume sales were lower as consumers’ purchasing power was eroded by high inflation and economic uncertainty. With the rising cost of living, consumers increasingly opted for local brands and gen ... Read More
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Weight Management and Wellbeing in Kazakhstan
Weight Management and Wellbeing in Kazakhstan Despite a decline in purchasing power in Kazakhstan, weight management and wellbeing registered moderate growth in both value and volume terms in 2024. This performance is facilitated by a population that is more attentive to health and wellbeing in the ... Read More
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Paediatric Consumer Health in Kazakhstan
Paediatric Consumer Health in Kazakhstan Paediatric consumer health experienced robust value and volume growth in 2024 due to the rising birth rate and increasing health consciousness in Kazakhstan. Also, parents are more confident about self-medicating for their children, plus there is growing publ ... Read More
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Consumer Health in Kazakhstan
Consumer Health in Kazakhstan Rising health consciousness has benefited sales of consumer health categories in 2024, including vitamins, dietary supplements, digestive remedies and sports nutrition. The growing 65-year-old-and-over population was also a key growth driver in the year as older adults ... Read More
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Digestive Remedies in Kazakhstan
Digestive Remedies in Kazakhstan Digestive remedies recorded moderate volume growth in 2024 as a result of population growth in Kazakhstan and the side effects of taking a large number of antibiotics and antiviral drugs in the pandemic period. Traditional dietary habits also fuelled demand as the na ... Read More
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Vitamins in Kazakhstan
Vitamins in Kazakhstan Overall, volume sales of vitamins stagnated in 2024 following a significant increased during the pandemic. As the positive impact of COVID-19, which saw consumers look for immunity and general health supplements, has diminished, the market has been stabilising. Nonetheless, th ... Read More
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Sports Nutrition in Kazakhstan
Sports Nutrition in Kazakhstan Sports nutrition, a fairly new category in Kazakhstan, registered further value and volume growth in 2024, with growth coming from a relatively low base. With the lifting of pandemic restrictions, gyms and fitness and sports clubs have reopened and consumers have resum ... Read More