Published: Last Month Region: All Regions Asia Hong Kong -
Sugar Confectionery in Hong Kong, China
Sugar confectionery saw robust current value growth and more muted volume growth in 2025. Gummies and jellies registered the most dynamic performance, driven by versatile flavour profiles and stress-relief benefits. Euromonitor International's Sugar Confectionery in Hong Kong, China report offers in ... Read More
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Cider/Perry in Hong Kong, China
Total volume sales of cider/perry saw a modest increase in 2024, with sales rising both on-trade and off-trade, in spite of the current uncertain retailing landscape in Hong Kong. Most sales were of regular cider/perry, although non-alcoholic cider/perry saw higher growth. Cider/perry has continued ... Read More
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Spirits in Hong Kong, China
Total volume sales of spirits increased strongly in Hong Kong in 2024, with off-trade sales seeing solid growth, and on-trade sales a double-digit increase. Personal consumption increased as the resilient economy meant that more people had more disposable income to spend. Off-trade sales of spirits ... Read More
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Chocolate Confectionery in Hong Kong, China
Chocolate confectionery in Hong Kong registered robust current value growth in 2025, and more muted volume growth, with tablets enjoying the most dynamism. As global prices reached historic highs at the end of 2024, brands have been compelled to innovate to sustain consumer engagement. The ongoing s ... Read More
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Beer in Hong Kong, China
Total volume sales of beer continued to rise in Hong Kong in 2024, fuelled by the gradual recovery of the economy and rising demand for craft beer. Both on-trade and off-trade sales increased, although the on-trade saw a slightly better performance. The category saw noticeable albeit slower than exp ... Read More
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Rtds in Hong Kong, China
Total volume sales of RTDs saw a solid increase in Hong Kong in 2024, with growth both on-trade and off-trade. Premiumisation has been a notable trend in RTDs. The number of new RTDs has increased as a result of both local craft players and established international brands entering the market. In th ... Read More
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Wine in Hong Kong, China
Total volume sales of wine increased strongly in Hong Kong in 2024, with increases both off-trade, and in particular on-trade. Still light red wine dominated total volume sales in 2024, and also continued to see the most dynamic growth, with a double-digit increase. With Hong Kong’s economy being un ... Read More
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Sweet Biscuits, Snack Bars and Fruit Snacks in Hong Kong, China
In 2025, protein bars emerged as the most dynamic subcategory within sweet biscuits, snack bars and fruit snacks in Hong Kong, with robust single-digit value growth. This can be attributed to the rising health and wellness trends in the overall category, with local consumers increasingly seeking hig ... Read More
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Ice Cream in Hong Kong, China
Sales of ice cream declined in both volume and current value terms in 2025. Despite this, ice cream remains a popular choice in Hong Kong, especially during the hot and humid summer months. It serves as an ideal snack for both locals and tourists, given the city’s high temperatures. However, rising ... Read More
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Savoury Snacks in Hong Kong, China
Current value sales of savoury snacks saw moderate growth in 2025 as brands continue to innovate in terms of flavour and variety. Such innovation is essential for maintaining consumer interest in savoury snacks, particularly as globally strong brands expand their offerings locally. To sustain curren ... Read More
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Gum in Hong Kong, China
In 2025, gum in Hong Kong saw modest current value and volume growth. The category is facing significant stagnation, primarily due to its mature status and evolving local consumer habits. The widespread adoption of mask-wearing during the COVID-19 pandemic has notably reduced demand for gum in the l ... Read More
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Snacks in Hong Kong, China
Snacks in Hong Kong registered robust current value growth in 2025, and more muted volume growth. The snacks industry in Hong Kong is undergoing notable shifts, particularly in volume and pricing strategies, across various categories. This trend is most evident within confectionery, sweet biscuits, ... Read More
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Alcoholic Drinks in Hong Kong, China
Total volume sales of alcoholic drinks saw a solid increase in Hong Kong in 2024, with sales rising across all categories. Growth was seen in both off-trade and on-trade volume terms. Off-trade sales remained dominant, with many consumers preferring to shop offline for alcoholic drinks due to cost c ... Read More
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Consumer Values and Behaviour in Hong Kong, China
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. Euromonitor's Consumer Values and Behaviour in Hong Kong, China report analyses factors influencing national consumer expenditure ... Read More
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Alcoholic Drinks in China
In 2024, alcoholic drinks in China witnessed a slight decline in volume and value terms. The downturn in sales can be primarily attributed to the weaker Chinese economy and lower consumer confidence, leading to more cautious spending behaviour. This was evident in the off trade where consumers under ... Read More
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Alcoholic Drinks in China
In 2024, alcoholic drinks in China witnessed a slight decline in volume and value terms. The downturn in sales can be primarily attributed to the weaker Chinese economy and lower consumer confidence, leading to more cautious spending behaviour. This was evident in the off trade where consumers under ... Read More
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Tobacco in Hong Kong, China
Retail volume sales of tobacco in Hong Kong continued to decline in 2024. Hong Kong is taking significant steps towards stringent tobacco control to reduce the smoking rate, and the government is committed to tobacco control, aiming for a smoke-free environment. The new strategy includes short-, med ... Read More
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Cigarettes in Hong Kong, China
Hong Kong has significantly raised tobacco taxes in recent years, with an increase in 2023 followed by another hike in 2024. These tax adjustments are part of a deliberate strategy to make cigarettes less affordable and discourage smoking. By directly impacting the retail price, the government aims ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Hong Kong, China
In 2022, Hong Kong implemented a comprehensive ban on alternative smoking products (ASPs), encompassing reduced-harm and e-vapor products. From 30 April 2022, no person may import, promote, manufacture, sell, or possess for commercial purposes alternative smoking products, including electronic smoki ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Hong Kong, China
Overall category volume sales for cigars, cigarillos and smoking tobacco declined in Hong Kong in 2024. The general economic downturn naturally impacts discretionary spending, including luxury items like cigars. Cigarillos, meanwhile, are gaining ground within Hong Kong’s convenience stores. Euromon ... Read More
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Sunglasses in Hong Kong, China
Sunglasses in Hong Kong is facing continued headwinds in 2025, constrained by structural issues in the local retail sector, sluggish tourism recovery and shifting consumption patterns. Despite growing awareness of UV protection and eye health, sunglasses remain a discretionary purchase with inherent ... Read More
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Eyewear in Hong Kong, China
Eyewear in Hong Kong continues to face challenges in 2025 due to sluggish tourism recovery and changing local consumption habits. Mainland China contributed to 68% of Hong Kong’s inbound tourism volume before COVID-19 in 2019, according to Euromonitor’s Travel system. The slow return of mainland Chi ... Read More
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Contact Lenses and Solutions in Hong Kong, China
Contact lenses and solutions in Hong Kong continues to demonstrate relatively stable performance in 2025, primarily driven by habitual purchases from regular users. Unlike fashion-driven eyewear such as some brands of spectacles, demand for contact lenses remains consistent as consumers replenish th ... Read More
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Spectacles in Hong Kong, China
Spectacles in Hong Kong confronted significant headwinds in 2024, mirroring the broader retail downturn as local consumption continues shifting northbound, and sales in 2025 continue to fall in both volume and value terms throughout the entire category. With more Hong Kong residents opting to purcha ... Read More
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