Published: Last Month Region: All Regions Africa Morocco -
Consumer Values and Behaviour in Morocco
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. Euromonitor's Consumer Values and Behaviour in Morocco report analyses factors influencing national consumer expenditure. Consum ... Read More
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Cigarettes in Morocco
Retail volume sales of cigarettes declined further in Morocco in 2024, driven by continued price hikes and a shift among consumers toward e-vapour products. The year began with another government-approved price increase, accompanied by new regulations limiting tar, nicotine, and carbon monoxide cont ... Read More
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Tobacco in Morocco
In 2024, Morocco’s tobacco landscape was shaped by the rapid rise of alternative nicotine products, evolving regulations, and growing consumer price sensitivity. Heated tobacco and e-vapour products gained notable traction, particularly among younger demographics who viewed these options as less har ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Morocco
The market for cigars, cigarillos, and smoking tobacco in Morocco posted positive volume growth in 2024, although at a noticeably slower pace than in the previous year, which had benefited from a sharper rebound following the pandemic-related downturn. Cigars and cigarillos embarked on a growth revi ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco
The market for smokeless tobacco, e-vapour products, and heated tobacco experienced robust double-digit volume growth in 2024. This surge was driven by a growing consumer acceptance of these alternatives as less harmful than traditional cigarettes. The lower nicotine content in many e-vapour and hea ... Read More
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The Iberian Blackout and Datacenter Providers' Response
This IDC Market Note highlights how datacenters in the Iberian Peninsula responded to a major electrical grid disruption. At around 10:30 UTC (11:30 a.m. in Portugal and 12:30 p.m. in Spain) on April 28, 2025, a massive electrical grid blackout impacted the Iberian Peninsula as well as some regions ... Read More
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