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Nappies/Diapers/Pants in Kenya
Value sales of nappies/diapers/pants experienced notable growth in 2024, driven primarily by manufacturers' strategic focus on providing value-for-money products. This growth coincided with the increasing adoption of disposable nappies in Kenya, as traditional alternatives such as cloth nappies cont ... Read More
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Retail Tissue in Kenya
Value sales of retail tissue rose substantially in 2024, driven primarily by the robust performance of toilet paper, which remained the largest category within retail tissue. Toilet paper’s dominance was sustained by increasing urbanisation, improved sanitation awareness, and a preference shift away ... Read More
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Tissue and Hygiene in Kenya
Sales of tissue and hygiene in Kenya rose notably in value terms in 2024, driven primarily by robust consumer demand and increased adoption of disposable hygiene products. In volume terms, the market also experienced moderate growth, driven by continued urbanisation, higher disposable incomes, and t ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
Value sales of away-from-home tissue increased significantly in 2024, driven primarily by the growing urban development and expanding tourism sector, which heightened demand for away-from-home products, particularly away-from-home toilet paper. Away-from-home toilet paper was the largest category, b ... Read More
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Menstrual Care in Kenya
Value sales of menstrual care increased notably in 2024, primarily driven by improved affordability and enhanced functionality of standard towels. Consequently, standard towels emerged as the largest category within menstrual care during the year. Subsidised production significantly contributed to g ... Read More
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Retail Adult Incontinence in Kenya
Value sales of retail adult incontinence increased moderately in 2024, reflecting growth from a relatively small market base. Despite expanding awareness, adult incontinence remains relatively unknown in Kenya, with persistent social stigma influencing consumer perceptions and adoption. Moderate/hea ... Read More
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Wipes in Kenya
Value sales of wipes increased notably in 2024, primarily driven by robust growth in baby wipes, the sole wipes category available in Kenya. This increase was underpinned by rising disposable incomes among affluent consumers, who demonstrated a strong preference for premium products catering to thei ... Read More
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Kenya: Soups and Broths Market and the Impact of COVID-19 in the Medium Term
The Kenyan Soups and Broths Market Report Description This report presents a comprehensive overview of the Kenyan soups and broths market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of th ... Read More
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Kenya: Hand Sanitizer Market and the Impact of COVID-19 in the Medium Term
The Kenyan Hand Sanitizer Market Report Description This report presents a comprehensive overview of the Kenyan hand sanitizer market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the ha ... Read More
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Kenya: SUVs Market - Analysis, Size, Trends, Consumption, and Forecast
The Kenyan Suvs Market Report Description This report presents a comprehensive overview of the Kenyan suvs market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the suvs market in Kenya a ... Read More
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Kenya: Ketchup and Tomato Sauces Market - Analysis, Size, Trends, Consumption, and Forecast
The Kenyan Ketchup and Tomato Sauces Market Report Description This report presents a comprehensive overview of the Kenyan ketchup and tomato sauces market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strate ... Read More
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Kenya: Soups Market - Analysis, Size, Trends, Consumption, and Forecast
The Kenyan Soups Market Report Description This report presents a comprehensive overview of the Kenyan soups market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the soups market in Keny ... Read More
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Kenya: Battery Electric Vehicles (BEVs) Market - Analysis, Size, Trends, Consumption, and Forecast
The Kenyan Battery Electric Vehicles (Bevs) Market Report Description This report presents a comprehensive overview of the Kenyan battery electric vehicles (bevs) market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report pro ... Read More
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Kenya: Beef and Veal Meat Market - Analysis, Size, Trends, Consumption, and Forecast
The Kenyan Beef and Veal Meat Market Report Description This report presents a comprehensive overview of the Kenyan beef and veal meat market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis o ... Read More
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Kenya: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
The Kenyan Tampons and Sanitary Pads Market Report Description This report presents a comprehensive overview of the Kenyan tampons and sanitary pads market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strate ... Read More
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Kenya: Chicken Eggs Market - Analysis, Size, Trends, Consumption, and Forecast
The Kenyan Chicken Eggs Market Report Description This report presents a comprehensive overview of the Kenyan chicken eggs market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the chicke ... Read More