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Bottled Water in Portugal
Bottled Water in Portugal The concern for health and wellbeing, which includes good hydration, has led to an increase in the consumption of bottled water during 2024. In addition, the rise in tourism has also boosted consumption in the on-trade channel. These positive aspects led both selling channe ... Read More
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RTD Tea in Portugal
RTD Tea in Portugal In 2024, the healthier versions of RTD tea, particularly Kombucha and Reduced Sugar Still RTD Tea, have seen the strongest growth in both volume and value. These beverages are gaining popularity as consumers become more health-conscious and seek products that align with their wel ... Read More
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Energy Drinks in Portugal
Energy Drinks in Portugal Energy drinks continued to grow in volume and value in 2024, across both the off-trade and on-trade. However, this growth was at a slower pace than in previous years. Despite this moderation, per capita consumption continued to rise, indicating that energy drinks are reachi ... Read More
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Sports Drinks in Portugal
Sports Drinks in Portugal Portuguese consumers are increasingly prioritising healthier lifestyles, which has led to a significant rise in the consumption of sports drinks. As more people embrace regular exercise and become more health-conscious, there is a growing awareness of the importance of prop ... Read More
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Soft Drinks in Portugal
Soft Drinks in Portugal In 2024, value sales of soft drinks in Portugal grew in both the off-trade and on-trade channels, although at a slower pace than in previous years. While off-trade volume sales increased, the biggest uplift was noted in the on-trade, positively impacted by high tourism number ... Read More
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Carbonates in Portugal
Carbonates in Portugal Carbonates registered a positive performance in both volume and value terms in 2024 throughout the on-trade and off-trade channels. Consumption outside the home saw a rise, driven in part by the rise in tourism, which positively impacted the consumption of carbonated beverages ... Read More
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Juice in Portugal
Juice in Portugal The search for healthier options is a growing concern in Portugal, aiding the consumption of juice, which is seen as a healthy drink option by many. However, in 2024, growth was slower than in previous years, with value outperforming volume due to high price points. The foodservice ... Read More
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RTD Coffee in Portugal
RTD Coffee in Portugal Demand for RTD coffee continued to grow in 2024, both in volume and value sales. RTD coffee is a relatively new category, where private labels and traditional brands are found on shelves. In 2024, established coffee brands Nestlé and Delta were active within RTD coffee, with N ... Read More
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Concentrates in Portugal
Concentrates in Portugal In Portugal, the consumer landscape shifted towards the on-trade in 2024, with more consumers eating out. This growing trend of dining outside the home led to a fall in retail volume sales, contributing to a slowdown in its overall growth. While the liquid concentrates segme ... Read More
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Other Hot Drinks in Portugal
Other Hot Drinks in Portugal The increase in production costs has led to higher consumer prices, prompting more shoppers to turn to private labels for more affordable alternatives. This trend has been particularly noticeable in categories like chocolate-based flavoured powdered drinks, where private ... Read More
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Tea in Portugal
Tea in Portugal While retail value growth remained positive in 2024, retail volume sales continued to decline; a result that has been in place since 2021. This decline was largely driven by economic pressures, with consumers trading down or reducing their purchases. In contrast, the on-trade channel ... Read More
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Hot Drinks in Portugal
Hot Drinks in Portugal In 2024, low purchasing power in Portugal impacted the hot drinks landscape, leading to declining retail volume sales. This was particularly evident in coffee, where demand exceeded the available supply, leading to significant price hikes. Price sensitivity led consumers to re ... Read More
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Coffee in Portugal
Coffee in Portugal The demand for coffee outpaced supply in 2024, creating significant pressure on consumer prices. This imbalance was driven by increasing global demand for coffee, alongside challenges in production. One of the key factors contributing to this situation was the 2023 coffee harvest, ... Read More
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Macro - Country Economic Forecasts - Portugal
Macro - Country Economic Forecasts - Portugal We've kept our GDP growth forecasts for Portugal unchanged at 1.9% for both 2025 and 2026. Although growth disappointed slightly in Q3 at 0.2% q/q, we think the overall outlook remains solid. Improving real disposable incomes and the EU's Recover ... Read More
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Breakfast Cereals in Portugal
Breakfast Cereals in Portugal Private label is becoming increasingly influential in the purchasing decisions of breakfast cereal consumers. Private label goods are aligning their product portfolios with established manufacturers, with a focus on product areas perceived as healthier and lower in suga ... Read More
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Rice, Pasta and Noodles in Portugal
Rice, Pasta and Noodles in Portugal Retail value growth on the rice, pasta, and noodles landscape was 6% in 2024. Pasta saw a solid retail value increase of 6% and noodles rose at 9%. This steady growth in both retail volume and value was supported by the rise of private label goods, which were maki ... Read More
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Baked Goods in Portugal
Baked Goods in Portugal Despite lower inflation rates, prices for baked products increased in 2024, contributing to a continued decline in retail volume consumption. Although inflation has eased somewhat, the initial price increases at the beginning of 2024 have maintained a focus on cost among cons ... Read More
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Staple Foods in Portugal
Staple Foods in Portugal Following rises across the review period, consumer prices saw another increase in 2024 despite the implementation of 0% VAT on essential items, including pasta, rice, canned fish, and bread. This rise positioned prices higher than at the start of 2023, putting further strain ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Portugal
Processed Meat, Seafood and Alternatives To Meat in Portugal In 2024, declining purchasing power is prompting consumers to shop less frequently and purchase smaller quantities to manage their budgets better. This led to a greater focus on essential products. While consumers were not abandoning key c ... Read More
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Processed Fruit and Vegetables in Portugal
Processed Fruit and Vegetables in Portugal In 2024, retail value sales of processed fruit and vegetables rose by 5%, while volume rose by 1%. Euromonitor International's Processed Fruit and Vegetables in Portugal report offers in-depth knowledge of the market at a national level, providing local ins ... Read More
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Sweet Spreads in Portugal
Sweet Spreads in Portugal In sweet spread, players in Portugal are responding to growing consumer concerns regarding food waste, with both retailers and producers embracing efforts to tackle the issue. In jams and preserves, the use of irregular sized fruit is helping the category to reduce fruit wa ... Read More
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Edible Oils in Portugal
Edible Oils in Portugal Olive oil prices increased substantially in Portugal during 2023, with the upward trend continuing in 2024. Low olive yields led to a sharp reduction in the supply of olive oil, which pushed up prices. Despite being a large producer of olive oil, the country does not have suf ... Read More
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Sauces, Dips and Condiments in Portugal
Sauces, Dips and Condiments in Portugal In Portugal, meals tend to include a little sauce to add flavour to the dish. Demand for sauces, dips and condiments therefore remained steady in 2024. Indeed, since the pandemic caused a boom in home cooking, locals continue to enjoy cooking, but the focus is ... Read More
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Cooking Ingredients and Meals in Portugal
Cooking Ingredients and Meals in Portugal Cooking ingredients and meals in Portugal registered robust growth over 2024, with retail volume sales picking up year-on-year. With inflation falling, purchasing power is gradually improving with the foodservice channel benefitting from a stronger propensit ... Read More
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Meals and Soups in Portugal
Meals and Soups in Portugal In ready meals, brands are seeking to create and respond to new consumption occasions to attract new customers and grow volume sales. Riberalves, which specialises in frozen cod, has extended its brand into frozen ready meals using cod as the key ingredient. In March 2024 ... Read More
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