Region: All Regions Europe Hungary -
Consumer Foodservice By Location in Hungary
Consumer foodservice in Hungary is experiencing a general decline in outlet numbers, with more closures than openings across all locations in 2024. Retail-based foodservice has been particularly hard hit, as inflation pressures consumers to cut back on discretionary spending, prioritising essential ... Read More
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Consumer Foodservice in Hungary
Despite ongoing economic pressures, the Hungarian consumer foodservice market remained resilient in 2024, demonstrating positive growth in current value terms. The country continues to struggle with one of the highest inflation rates in the European Union, affecting both consumers and businesses. Ri ... Read More
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Cafés/Bars in Hungary
Hungary’s cafés/bars experienced a decline in outlet numbers in 2024, driven by persistent inflation, reduced consumer spending, and shifting social habits. The pub scene, in particular, has suffered a significant downturn, signifying not just an industry setback but a cultural shift in Hungarian so ... Read More
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Self-Service Cafeterias in Hungary
In Hungary, the growing trend of workers returning to offices is driving a resurgence in self-service cafeterias. As companies scale back remote work options and mandate in-person attendance, office occupancy rates are rising, leading to increased foot traffic in nearby dining establishments. This s ... Read More
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Limited-Service Restaurants in Hungary
Limited-service restaurants in Hungary registered double-digit growth in current value terms in 2024, having embraced a two-pronged strategy to attract a broad customer base. On the one hand, players emphasised affordability by maintaining value-driven and budget-friendly offerings, catering to pric ... Read More
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Full-Service Restaurants in Hungary
Full-service restaurants in Hungary experienced strong current value growth in 2024, driven by a revival in domestic and inbound tourism. As the country adjusts to post-pandemic conditions, government initiatives to enhance Hungary’s appeal as a travel destination have provided much-needed support f ... Read More
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Street Stalls/Kiosks in Hungary
Street stalls/kiosks remains one of the most vulnerable segments of the Hungarian consumer foodservice industry. Often operated by small businesses, these outlets face significant challenges due to fluctuating foot traffic, weather conditions, and seasonal demand. With local consumers grappling with ... Read More
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Menstrual Care in Hungary
In 2024, retail current value sales of menstrual care products saw moderate growth in Hungary, driven by inflation and ongoing price hikes, although this was less pronounced than the previous year of the review period. Euromonitor International's Menstrual Care in Hungary report offers a comprehensi ... Read More
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Retail Adult Incontinence in Hungary
In 2024, current value sales of retail adult incontinence increased due to the rising number of Hungarian consumers suffering from incontinence amid an ageing population. Additional factors contributing to growth included innovation and the availability of information about the condition, both in ma ... Read More
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Retail Tissue in Hungary
Supported by continuous price increases and growing consumer interest in newly launched and innovative products, retail tissue registered moderate current value sales growth in 2024. The largest category, toilet paper, saw rapid value sales growth despite already high sales. The increasing popularit ... Read More
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Wipes in Hungary
Current value sales performance of wipes in Hungary was affected by rising prices in 2024, as local consumers sought products that were low-cost, convenient, and highly effective. These attributes applied to wipes, whether for cleaning or personal purposes. This, while growth was still robust, it wa ... Read More
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Nappies/Diapers/Pants in Hungary
Slight current value growth in nappies/diapers/pants was observed in Hungary in 2024, boosted by increased demand for higher-priced eco-friendly options. However, the number of newborn babies in the country declined compared to the review period, dampening volume sales. Euromonitor International's N ... Read More
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Away-From-Home Tissue and Hygiene in Hungary
Continuing price increases in Hungary led to robust current value growth for away-from-home (AFH) tissue and hygiene in 2024. AFH toilet paper was not only the largest category but also recorded significant current value growth as companies sought to use more sustainable, quality toilet paper, belie ... Read More
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Tissue and Hygiene in Hungary
In 2024, current value sales of tissue and hygiene products in Hungary registered moderate growth due to ongoing high inflation. However, growth was slower than seen during the previous two years of the review period as inflation stabilised somewhat. Although inflation was lower, local consumers con ... Read More
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Rx/Reimbursement Adult Incontinence in Hungary
Current value sales growth of Rx/reimbursement adult incontinence products in Hungary in 2024 was significantly higher compared to retail adult incontinence products. as local consumers could be reimbursed by up to 80% by insurance companies. Doctors determine the appropriate payment group for each ... Read More
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Discounters in Hungary
Discounters remained the single largest channel within grocery retailers in Hungary by value in 2024, and showed the fastest development in terms of growth in sales, outlet numbers and selling space. These results were underpinned by enduring appreciation for the competitive price positioning of thi ... Read More
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Supermarkets in Hungary
Supermarkets in Hungary posted a negative result in current value sales terms for a second consecutive year in 2024, with the rate of decline deepening from 2023. This was partly explained by more aggressive price-based promotional activity as inflationary pressures receded, but mainly attributable ... Read More
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Apparel and Footwear Specialists in Hungary
Apparel and footwear specialists in Hungary showed an improved performance in current value growth terms in 2024. Trade picked up as confidence and purchasing power among consumers were strengthened by a significant reduction in inflation. The launch of new collections also helped to drive demand. I ... Read More
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Health and Beauty Specialists in Hungary
Overall current value sales growth for health and beauty specialists in Hungary in 2024 was markedly weaker than that recorded in 2023. This was mainly because pricing pressures eased significantly in tandem with rapidly falling inflation. However, with most consumers having recently experienced a s ... Read More
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Direct Selling in Hungary
After having posted solid growth earlier in the review period, direct selling in Hungary saw current value sales decline slightly in 2024. This was partly explained by reduced pricing pressures and more widespread discounting as inflation stabilised, though trade was also depressed by enduring budge ... Read More
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Retail in Hungary
Retail in Hungary saw growth in total current value sales dip in 2024. This was partly explained by the easing of pricing pressures as the prolonged spike in inflation fuelled by the global recovery from the pandemic and Russia’s invasion of Ukraine steadily receded. Following the dramatic rise in t ... Read More
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Convenience Retailers in Hungary
Following three years of robust growth, convenience retailers in Hungary posted a marginal decline in current value sales in 2024. While this downturn was partly explained by the easing of inflationary pressures, it also reflected the increasing challenge players in the dominant channel of convenien ... Read More
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Small Local Grocers in Hungary
Following double-digit growth in 2023, small local grocers in Hungary recorded a modest contraction in current value terms in 2024. This was mainly due to a significant and sustained drop in inflationary pressures, though the downturn also reflected increasing competition from modern grocery retaile ... Read More
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Home Products Specialists in Hungary
Although home products specialists in Hungary saw current value sales contract for a second consecutive year in 2024, the rate of decline was modest and much slower that recorded in 2023. This improvement was underpinned by a sustained drop in inflation, which strengthened confidence and purchasing ... Read More
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Vending in Hungary
Growth in vending current value sales in Hungary in 2024 was significantly slower than that recorded in 2023. This was mainly due to the easing of inflationary pressures fuelled by the global recovery from the pandemic and the fallout of Russia’s invasion of Ukraine. Nonetheless, trade remained fair ... Read More
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