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Macro - Country Economic Forecasts - Finland
Macro - Country Economic Forecasts - Finland We've kept our 2025 GDP growth forecast for Finland at 1.5%. We think cyclical tailwinds of real income gains, lower interest rates, and stronger external demand will support growth next year. Finland's exports to the US amount to 3% of GDP. But o ... Read More
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Soft Drinks in Finland
Soft Drinks in Finland The soft drinks landscape in Finland showcased a mixed performance in 2024. While traditional soft drinks, such as cola and basic carbonated soft drinks, continued to face maturity, other trend-driven categories experienced growth and increased demand. These include healthier, ... Read More
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Energy Drinks in Finland
Energy Drinks in Finland In 2024, energy drinks outperformed other soft drinks, with off-trade volume sales of 7%. The success of energy drinks is driven by innovation, convenience, and effective marketing strategies. New product launches continue to boost growth, with many energy drinks offering hi ... Read More
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Bottled Water in Finland
Bottled Water in Finland Bottled water sales recorded positive volume growth in 2024; however, they were somewhat challenged by rising price points. Consequently, consumers were comparing prices more frequently and seeking out cheaper options. The competitive rivalry between players became more inte ... Read More
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RTD Tea in Finland
RTD Tea in Finland In Finland, RTD tea traditionally offers iced tea products in various flavours. However, as consumer tastes evolve, innovations in 2024 have gone beyond traditional flavours, with brands focusing on convenience, functional benefits, and premium ingredients to meet the demands of m ... Read More
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RTD Coffee in Finland
RTD Coffee in Finland RTD coffee in Finland has strong room for growth, particularly among younger consumers who value the convenience of coffee on-the-go. This demographic often seeks quick and portable coffee options and is increasingly drawn to value-added features, such as health and wellness be ... Read More
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Carbonates in Finland
Carbonates in Finland Finland's carbonate landscape is mature, and leading players are launching new product innovations to drive growth. Innovations increasingly offer premiumisation, natural ingredients, value-added features, health and wellness attributes and a more enhanced flavour experience. I ... Read More
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Concentrates in Finland
Concentrates in Finland As juice concentrate products face maturity, many brands are shifting focus towards zero-sugar options to create a healthier image. In Finland, where consumers are increasingly mindful of sugar intake, this move aligns with the growing trend of health-conscious eating and dri ... Read More
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Juice in Finland
Juice in Finland Retail volume sales in juice declined in 2024, with demand suffering from the impact of the soft drink tax that was implemented at the beginning of 2020. In particular, the dominant product area of reconstituted 100% juice is losing out due to its unhealthy image, with many consumer ... Read More
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Sports Drinks in Finland
Sports Drinks in Finland Sports drinks in Finland continued to capture consumer interest in 2024, and the landscape has significant potential for growth. As more Finns embrace active lifestyles, there is a growing demand for beverages that help support wellbeing and hydration during and after exerci ... Read More
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Baked Goods in Finland
Baked Goods in Finland In 2024, baked goods in Finland registered modest volume and current value growth. While traditional Finnish rye bread remains highly popular, lighter bread, and especially oat bread, which saw significant product development over the review period, continued to see expansion. ... Read More
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Rice, Pasta and Noodles in Finland
Rice, Pasta and Noodles in Finland Rice, pasta and noodles in Finland is a mature category that struggles to generate volume growth. However, in 2024, the category benefited from increased home consumption as local consumers sought to save money amid high inflation. Meanwhile, current value sales we ... Read More
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Staple Foods in Finland
Staple Foods in Finland In 2024, staple foods in Finland registered positive overall growth in both volume and current value terms. Unit prices continued to grow in many categories, boosting value sales but forcing many Finnish consumers to react by trading down or seeking price promotions. Economic ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Finland
Processed Meat, Seafood and Alternatives To Meat in Finland Processed meat, seafood and alternatives to meat in Finland saw only modest volume and current value growth in 2024. Retail giants are working to ensure a return to growth in the short to medium term, although the increments seen in the ear ... Read More
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Processed Fruit and Vegetables in Finland
Processed Fruit and Vegetables in Finland Processed fruit and vegetables is a mature category in Finland, with modest scope for volume growth in a landscape where few players hold more than single-digit share. Nevertheless, in 2024, the category enjoyed better growth rates than seen previously in th ... Read More
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Breakfast Cereals in Finland
Breakfast Cereals in Finland Breakfast cereals faced ongoing maturity in Finland in 2024. While it is a challenge to boost volume sales, current value sales tend to be driven by new product development. A key strategy is to combine many trends and needs into one product. For example, the newly launc ... Read More
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Hot Drinks in Finland
Hot Drinks in Finland Hot drinks in Finland is a mature landscape, making it increasingly challenging to generate significant growth in retail volume sales. Coffee continues to be the leading category, and Finns remain among the world’s biggest coffee consumers. However, despite this strong coffee c ... Read More
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Coffee in Finland
Coffee in Finland Finns are traditionally among the world's top coffee consumers in per capita terms. However, this trend has been on the decline in recent years, with overall coffee volume sales showing a decrease. In Finland, coffee has traditionally been consumed in social settings, such as when ... Read More
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Other Hot Drinks in Finland
Other Hot Drinks in Finland The other hot drinks landscape is a mature, facing strong competition from other hot beverages and a wide range of non-alcoholic drinks. As such, it typically experiences slower innovation compared to more dynamic landscapes. However, 2024 has brought some new and innovat ... Read More
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Tea in Finland
Tea in Finland Tea in Finland has seen growth in both retail volume and value, supported by ongoing popularity and new product development. Tea mix packages are becoming an increasingly popular strategy for boosting sales, with brands offering unique blends and creative packaging to attract consumer ... Read More
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Finland Containerboard Market by Material (Virgin Fibres, Recycled Fibres, and Mixed Fibres), by Type (Linerboard and Flutting), by Wall Type (Single Face, Single Wall, Double Wall, and Triple Wall), and by End-User (Food and Beverage, Consumer Electronics, Personal Care and Cosmetics, and Others End-User) – Opportunity Analysis and Industry Forecast, 2024–2030
Finland Containerboard Market by Material (Virgin Fibres, Recycled Fibres, and Mixed Fibres), by Type (Linerboard and Flutting), by Wall Type (Single Face, Single Wall, Double Wall, and Triple Wall), and by End-User (Food and Beverage, Consumer Electronics, Personal Care and Cosmetics, and Others En ... Read More
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Sauces, Dips and Condiments in Finland
Sauces, Dips and Condiments in Finland Sauces, dips and condiments is facing challenges in Finland in 2024, due to the relative maturity of the category, alongside inflationary pressures supressing potential volume sales. This means value growth is small, and volume growth is struggling to achieve a ... Read More
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Sweet Spreads in Finland
Sweet Spreads in Finland Sweet spreads is seeing exceptional value growth in Finland in 2024, along with robust volume growth. This is in contrast to the negative performance seen in 2023. We also note that sweet spreads is a mature category in the country, thus players are active in offering differ ... Read More
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Edible Oils in Finland
Edible Oils in Finland Edible oils is seeing a positive performance in Finland in 2024, with robust value sales and small positive volume gains. However, the category has been notably impacted by the soaring prices seen in olive oil globally. Indeed, climate conditions have negatively affected olive ... Read More
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Meals and Soups in Finland
Meals and Soups in Finland Ready meals and soups is enjoying healthy volume growth as well as value growth in Finland in 2024, thanks to the convenience aspect of such products. Ready meals and soups are used both for light meals (e.g., to eat during lunch break) and to support food preparation as p ... Read More
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