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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Estonia
In 2024, e-vapour products in Estonia experienced strong double-digit growth in both value and volume terms. This was largely driven by increasing health awareness and a growing preference for alternatives to traditional tobacco products, prompting more consumers to switch to vaping. Technological a ... Read More
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Tobacco in Estonia
Traditional tobacco products, including cigarettes, cigars and smoking tobacco, are facing declining consumption in Estonia, while alternatives, such as e-vapour products and tobacco free oral nicotine pouches, are gaining momentum. This shift is driven by growing consumer interest in less harmful n ... Read More
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Cigarettes in Estonia
In 2024, cigarettes in Estonia witnessed another year of retail volume sales decline. The downward trajectory is largely attributable to rising excise taxes on tobacco products, which have pushed cigarette prices higher. Increasing public health awareness has also contributed to a reduction in smoki ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Estonia
Volume sales of cigars and cigarillos in Estonia recorded a moderate increase in 2024 thanks to the healthy growth of cigarillos. This growth was driven by financial instability among consumers, prompting a shift toward more affordable tobacco options, with cigarillos positioned as cost-effective al ... Read More
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2025 Estonia Virology, Bacteriology, Parasitology and Mycology Market Forecasts and Supplier Shares: Shares, Volume and Sales Segment Forecasts for 100 Respiratory, STD, Gastrointestinal and Other Microbiology Tests
This database from LeadingMarketResearch.com provides the 2023 supplier shares, the 2023-2028 volume and sales forecasts for 100 major infectious disease tests, as well as comprehensive lists of companies developing or marketing new technologies and products by test, including: AIDS/HIV, Adenovirus, ... Read More
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Sun Care in Estonia
In 2024, sun care value sales in Estonia was supported by greater awareness around UV protection and a return to travel-driven purchasing. Locals are becoming more consistent with SPF use, especially on the face, thanks to the growing links between sun exposure, ageing, and skin sensitivity. Warmer ... Read More
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Mass Beauty and Personal Care in Estonia
Mass beauty and personal care in Estonia was supported by steady demand for daily products, such as oral care, hair care, and deodorants. While consumers remained cautious with expenditure, many consumers opted for modest upgrades, choosing shampoos with scalp care benefits or switching to aluminium ... Read More
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Bath and Shower in Estonia
Bath and shower in Estonia is a mature category that reported stagnant volume sales in 2024. Modest value growth reflects the everyday use of these products, as well as modest trading up to new formats and scents. Consumers largely stuck with familiar products, but rising awareness around hygiene an ... Read More
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Depilatories in Estonia
Depilatories in Estonia enjoyed stability in 2024, with growth largely driven by price adjustments and regular demand for razors and blades. While consumer routines were relatively stable, the return of travel and social events boosted purchases during the spring and summer. Supermarkets and discoun ... Read More
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Baby and Child-Specific Products in Estonia
Baby and child-specific products in Estonia witnessed a slowdown in current value growth over 2024, with retail volumes remaining stable. Sales continued to be driven by the stable birth rate and consistent demand for essential care items. Parents remained focused on safety, skin sensitivity, and pr ... Read More
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Oral Care in Estonia
Oral care in Estonia posted solid growth in current value terms over 2024, supported by steady demand for toothpaste and the growing interest in electric toothbrushes and tooth whitening products. While daily usage routines remained consistent, small upgrades, like switching to enamel-protective or ... Read More
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Beauty and Personal Care in Estonia
Beauty and personal care in Estonia witnessed a slowdown in volume sales over 2024, despite the gradual return to discretionary spending in 2024. Whilst consumers generally remained cautious with expenditure, there was greater interest in products with added skin care benefits or gentle formulations ... Read More
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Men's Grooming in Estonia
In 2024, men’s grooming in Estonia was supported by the growing interest in men’s self-care and solid performance in men’s fragrances. Value growth was driven by both premium gifting and small upgrades in personal care staples, like shaving products and face washes. Younger men are beginning to pay ... Read More
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Fragrances in Estonia
Fragrances in Estonia grew well in current value terms in 2024, marking another strong year of recovery. Gifting, personal indulgence, and a return to more frequent socialising helped drive demand, particularly in premium fragrances. Consumers showed a greater willingness to spend on well-known scen ... Read More
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Premium Beauty and Personal Care in Estonia
Premium beauty and personal care in Estonia witnessed moderate value growth in 2024, reflecting a clear shift in consumer attitudes toward selective spending in this category. While day-to-day routines remained relatively simple for many consumers, shoppers showed increased willingness to invest in ... Read More
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Hair Care in Estonia
Hair care in Estonia witnessed flat volume sales over 2024, although there were some value gains as consumers made subtle switches and traded up. Core hair care routines remained intact, as most consumers continued purchasing basic shampoo and conditioner, but showed a growing openness to added-valu ... Read More
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Colour Cosmetics in Estonia
Colour cosmetics in Estonia posted steady value growth in 2024, as consumers return to offices, events, and everyday grooming. Rather than dramatic looks, make-up trends leaned toward natural, polished appearances, with light foundation, brow gels, and tinted balms taking priority. Consistent demand ... Read More
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Skin Care in Estonia
Skin care in Estonia witnessed slower growth in 2024, as consumers largely stuck with their usual routines and everyday products. There was growing interest in products that offer targeted benefits, such as hydration-focused moisturisers, calming creams, and formulas for sensitive skin. Many consume ... Read More
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Deodorants in Estonia
Deodorants in Estonia witnessed steady value growth over 2024. Gradual shifts in consumer preferences toward gentler, skin-friendly options are evident. Whilst most shoppers stuck with their usual deodorant format, mainly roll-ons or sprays, greater interest in long-lasting protection and aluminium- ... Read More
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Retail Adult Incontinence in Estonia
Retail adult incontinence sales in Estonia recorded further growth in 2024, driven by an ageing population and greater product awareness. More older adults are using these products on a daily basis and, as the stigma around incontinence fades, people are more comfortable buying them. Education on in ... Read More
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Nappies/Diapers/Pants in Estonia
Estonia’s nappies/diapers/pants market experienced a slight decline in value terms in 2024, primarily due to a record low birth rate. Factors such as rising living costs and geopolitical uncertainties have led many families to postpone having children, resulting in fewer births and, consequently, re ... Read More
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Retail Tissue in Estonia
Retail tissue value sales in Estonia recorded moderate growth in 2024, driven by rising prices. Whilst volume sales remained stable, rising production and transport costs led to higher prices, boosting value sales. In addition, consumers showed a growing preference for premium and eco-friendly optio ... Read More
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Tissue and Hygiene in Estonia
Tissue and hygiene sales continued to grow in Estonia in 2024, but at a much slower pace compared to recent years. This slowdown is mainly due to the market stabilising after the surge in demand driven by the pandemic. With consumers no longer stockpiling products and hygiene routines returning to n ... Read More
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Wipes in Estonia
Wipes recorded steady value growth in 2024 thanks to greater hygiene awareness, their convenience, and more product options. Estonians continue to use wipes for personal care, baby care, and quick cleaning tasks, especially with busy lifestyles and more travel. The habit of using wipes for hygiene, ... Read More
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Menstrual Care in Estonia
Menstrual care sales in Estonia declined in volume terms but grew in value in 2024 due to a stable consumer base and rising taxes. Women are increasingly prioritising comfort and skin-friendly materials. Whilst organic cotton pads, biodegradable tampons, and reusable options like menstrual cups and ... Read More
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