Region: All Regions Europe Denmark -
Energy Drinks in Denmark
Energy Drinks in Denmark In 2024, energy drinks in Denmark performed well, with both regular and reduced-sugar variants achieving positive growth. The reduced-sugar segment led this growth, driven by the continued appeal of health and wellness trends among consumers who seek lower-calorie options wi ... Read More
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RTD Tea in Denmark
RTD Tea in Denmark In 2024, RTD tea sales in Denmark have continued to experience robust growth, largely driven by increasing demand for healthier options within the category. Sparkling tea and kombucha have seen double-digit growth, while reduced-sugar RTD tea has maintained a positive trajectory, ... Read More
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Sports Drinks in Denmark
Sports Drinks in Denmark Sports drinks have emerged as one of the fastest-growing categories within soft drinks in Denmark in 2024, driven by an influx of new products. Following the introduction of Prime in 2023, Royal Unibrew made a notable entry into the regular sports drinks segment by launching ... Read More
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Concentrates in Denmark
Concentrates in Denmark In 2024, the sales of both liquid and powder concentrates in Denmark continued to decline. Liquid concentrates face challenges due to market maturity, as established consumer preferences limit growth opportunities in this category. Powder concentrates, meanwhile, suffer from ... Read More
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RTD Coffee in Denmark
RTD Coffee in Denmark In 2024, RTD iced coffee sales continued to perform well, driven by a broader selection of variants and increased availability in different pack sizes. This expansion has made the product more accessible and appealing to a wider range of consumers, offering choices to suit vari ... Read More
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Juice in Denmark
Juice in Denmark Juice sales in Denmark continue to decline in 2024 as increasing unit prices and health concerns deter consumers. Many Danes view juice as a high-sugar, less-healthy option, leading them to seek alternatives. Additionally, higher ingredient costs have prompted manufacturers to reduc ... Read More
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Carbonates in Denmark
Carbonates in Denmark The total volume of carbonates in Denmark shows moderate growth in 2024, largely supported by an expansion in on-trade outlets. Off-trade volumes, however, remain stagnant, reflecting the broader market shift towards out-of-home consumption. Value sales in the category are posi ... Read More
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Bottled Water in Denmark
Bottled Water in Denmark The total volume of bottled water in Denmark is experiencing moderate growth in 2024, primarily supported by rising on-trade sales. While retail volume sales remain stagnant, on-trade volumes are bolstered by a gradually improving economy and an increased willingness among D ... Read More
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Soft Drinks in Denmark
Soft Drinks in Denmark Soft drinks volume growth in Denmark remains positive in 2024, with off-trade growth being moderate but surpassed by stronger on-trade sales volume growth. Value growth for both on-trade as well as off-trade is higher as ingredient price increases contribute to higher average ... Read More
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Tea in Denmark
Tea in Denmark In 2024, black tea, the largest product area within tea in Denmark, experienced a decline in sales. This trend is largely attributed to the shift in consumption habits among younger Danish consumers, who are opting for alternatives such as ready-to-drink iced tea (RTD) and kombucha ra ... Read More
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Other Hot Drinks in Denmark
Other Hot Drinks in Denmark In 2024, chocolate-based flavoured powder drinks, the only other hot drink category available in Denmark, saw a decline in both volume and value. The volume decline was more significant, as these drinks are increasingly perceived as unhealthy, leading parents to buy them ... Read More
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Coffee in Denmark
Coffee in Denmark In 2024, fresh coffee volume sales in Denmark have declined overall, driven primarily by a reduction in the consumption of basic filter coffee as younger generations consume less coffee compared to their parents and grandparents. However, fresh coffee pods and beans have seen growt ... Read More
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Hot Drinks in Denmark
Hot Drinks in Denmark Bulk consumption of hot drinks is on the decline in Denmark in 2024, resulting in reduced volume sales in the largest categories, such as fresh ground coffee and black tea. However, smaller categories are showing more positive developments, including fresh coffee beans and herb ... Read More
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Staple Foods in Denmark
Staple Foods in Denmark In 2024, staple foods in Denmark was stable in demand terms. Staple foods, overall, rebounded, albeit slowly, from retail volume sales declines in the previous three years of the review period. However, while breakfast cereals and processed meat, seafood and alternatives to m ... Read More
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Consumer Types in Denmark
Consumer Types in Denmark Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better d ... Read More
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Rice, Pasta and Noodles in Denmark
Rice, Pasta and Noodles in Denmark Rice, pasta, and noodles in Denmark is a mature category. Over 2024, overall retail volume sales are projected to fall, albeit marginally and slower than in 2023. Noodles is projected to see only a very marginal rise in retail volume sales, with slight growth and a ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Denmark
Processed Meat, Seafood and Alternatives To Meat in Denmark A plant-based trend is fast gaining traction in processed meat, seafood and alternatives to meat in Denmark. Amid overall slight category retail volume and strong current value growth over 2024, meat and seafood substitutes continued to see ... Read More
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Processed Fruit and Vegetables in Denmark
Processed Fruit and Vegetables in Denmark In 2024, processed fruit and vegetables in Denmark is projected to see a slight overall decline in retail volume sales, but healthy retail current value growth, albeit supported by inflationary pressure on prices. Processed fruit and vegetables is a well-dev ... Read More
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Baked Goods in Denmark
Baked Goods in Denmark In baked goods in Denmark, retail current value growth was easier to come by than retail volume growth towards the end of the review period. This was partly due to significant increases in average retail current unit prices across baked goods, amid inflationary pressure. Howev ... Read More
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Breakfast Cereals in Denmark
Breakfast Cereals in Denmark Breakfast cereals in Denmark saw retail volume sales rise during 2024, following flat growth in 2023. Overall, retail current value sales rose slightly faster than retail volume sales, underpinned by inflationary pressure on prices. However, the growth in retail current ... Read More
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Denmark Containerboard Market by Material (Virgin Fibres, Recycled Fibres, and Mixed Fibres), by Type (Linerboard and Flutting), by Wall Type (Single Face, Single Wall, Double Wall, and Triple Wall), and by End-User (Food and Beverage, Consumer Electronics, Personal Care and Cosmetics, and Others End-User) – Opportunity Analysis and Industry Forecast, 2024–2030
Denmark Containerboard Market by Material (Virgin Fibres, Recycled Fibres, and Mixed Fibres), by Type (Linerboard and Flutting), by Wall Type (Single Face, Single Wall, Double Wall, and Triple Wall), and by End-User (Food and Beverage, Consumer Electronics, Personal Care and Cosmetics, and Others En ... Read More
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Sweet Spreads in Denmark
Sweet Spreads in Denmark Sales of honey in Denmark have been struggling in recent years and volume sales have continued to decline in 2024, primarily due to consumer price sensitivity and growing competition from alternative sweeteners like agave, stevia, and maple syrup. While there is still some i ... Read More
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Meals and Soups in Denmark
Meals and Soups in Denmark Frozen ready meals has experienced a surge in popularity in Denmark in the latter years of the review period, driven by the convenience and longer shelf life of these products, and their ability to provide quick, nutritious meal options. Danish consumers appreciate the pra ... Read More
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Sauces, Dips and Condiments in Denmark
Sauces, Dips and Condiments in Denmark Sauces, dips, and condiments in Denmark is characterised by its maturity, showcasing a well-established market with a diverse array of offerings. As consumers become more sophisticated in their tastes, there has been a notable shift towards premium products and ... Read More
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Cooking Ingredients and Meals in Denmark
Cooking Ingredients and Meals in Denmark Cooking ingredients and meals has seen growth in current value and retail volume terms in 2024. While in 2023 inflation remained high, in 2024 it started to stabilise, which resulted in slower price growth and provided a boost to volume sales. Despite this, t ... Read More
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