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Supermarkets in Turkey
Supermarkets in Turkey continued to steal value share from small local grocers in 2024. Turkey is a country that is still undergoing urbanisation, with rural populations moving to the cities. With such factors pushing modern grocery retailing growth, the supermarkets channel is benefiting and seeing ... Read More
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Discounters in Turkey
Discounters in Turkey emerged as a highly dynamic format in the grocery retail sector in 2024, with its success driven in large part by further openings of new outlets and their strategic locations in neighbourhoods, making them easily accessible. This positioning enables discounters to compete with ... Read More
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Small Local Grocers in Turkey
Small local grocers continued to struggle in Turkey 2024, with the number of outlets remaining decline in a pattern that has persisted throughout the entire revie period. Increasing numbers of operators were unable to compete with other formats in a climate of rising inflation and rising costs. It i ... Read More
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Apparel and Footwear Specialists in Turkey
Apparel and footwear specialists in Turkey recorded solid growth in 2024. Derimod is planning to increase the number of stores in Turkey to 100 by the end of 2025. The brand is not only expanding its store-based network in terms of number of outlets but has also announced its intention to increased ... Read More
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Health and Beauty Specialists in Turkey
Within health and beauty specialists in Turkey, optical goods stores saw a full return to pre-pandemic levels in terms of volume sales in 2024. Value sales had already recovered, driven by inflation-induced price increases. With tourism having started to increase in 2023, volume sales benefits as vi ... Read More
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Vending in Turkey
Current value sales continued to be modest for vending in Turkey in 2024. There are a limited number of vending machines across the country, mainly located in the underground stations in Istanbul and Ankara, with snacks and soft drinks being the most popular products sold through vending. With infla ... Read More
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General Merchandise Stores in Turkey
General merchandise stores in Turkey saw good growth in 2024. Towards the end of the review period, department stores showed a greater focus on eco-friendly and socially responsible initiatives from its major players. For example, Beymen introduced the Beymen Reborn project during the review period, ... Read More
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Appliances and Electronics Specialists in Turkey
In 2024, appliances and electronics in Turkey saw lower volume growth compared to that seen for much of the review period, with the slowdown following a period of robust positive growth. In 2023, Turkish consumers pre-emptively purchased appliances and electronics in anticipation of significant unit ... Read More
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Hypermarkets in Turkey
Hypermarkets in Turkey saw strong value growth in 2024. With inflation still high, hypermarkets registered a double-digit percentage increase in current value sales. The hypermarkets channel benefits from offering a wide selection of grocery and non-grocery items under one roof, with some local cons ... Read More
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Convenience Retailers in Turkey
In 2024, convenience stores registered significant value sales growth in Turkey, driven in part by several new outlets opening. The compact size of these stores makes it easier to find suitable locations, and their widespread presence in numerous neighbourhoods allows them to capture market share fr ... Read More
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Direct Selling in Turkey
Health and beauty remained one of the most popular product areas within direct selling in Turkey in 2024, facing fierce competition from store-based outlets; store-based outlets offer bundles or kits, especially for beauty and personal care items. Over the review period, health and beauty has seen i ... Read More
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Home Products Specialists in Turkey
In 2024, home products specialists in Turkey remained impacted by still-high inflation levels and interest rates This helped to support value sales but also posed as a constraint to consumer spending power and investment momentum from players. Despite these factors, the channel remains fairly resili ... Read More
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Retail E-Commerce in Turkey
Retail e-commerce in Turkey saw further strong growth in 2024. Demographic advantage plays a crucial role, with approximately 60% of the population being under the age of 35. This young demographic not only embraces online shopping but also drives trends in mobile commerce and the influence of socia ... Read More
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Retail in Turkey
Retail in Turkey was impacted by still-high inflation and interest rates in 2024, negatively affecting consumer spending. Due to the economic crisis in Turkey, price-sensitive consumers were increasingly drawn to much more affordable products, while the country’s more affluent population and those m ... Read More
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Consumer Foodservice in Turkey
Constant value sales of consumer foodservice fell in both 2024 and during the review period as a whole. However, the decline was no more than marginal in the latter period. The annual rate of inflation remained above 50% for the third successive year in 2024, while interest rates rose sharply during ... Read More
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Street Stalls/Kiosks in Turkey
Amid elevated inflation, constant value sales of street stalls/kiosks declined in both 2024 and in the review period as a whole. To an extent, demand was supported by the fact that street stalls/kiosks have lower prices than rival consumer foodservice establishments and were less affected by rising ... Read More
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Full-Service Restaurants in Turkey
Elevated inflation impacted full-service restaurants more severely than other types of foodservice, as their price points are higher than average in the industry. During 2024, full-service restaurants saw a notable decrease in constant value sales but no more than a marginal decrease in transaction ... Read More
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Consumer Foodservice By Location in Turkey
Sales of tissue and hygiene rose at a moderate level in both retail value and volume terms in 2024. The Salvadoran market experienced some price stability across most tissue and hygiene product categories. However, consumers continued to be impacted by a higher cumulative cost of living that had dev ... Read More
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Self-Service Cafeterias in Turkey
Independent operators, such as esnaf lokantasi (traditional local eateries), remained dominant in the self-service cafeteria sector in 2024. These establishments offer affordable, fixed-price menus catering to merchants, workers, students and low-income consumers. However, the number of independent ... Read More
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Limited-Service Restaurants in Turkey
Limited-service restaurants in Turkey cover a variety of food options with more accessible price points than other types of restaurant. Therefore, limited-service restaurants catered to a range of order sizes from small individual ones to large ones for social gatherings. In 2024, many limited-servi ... Read More
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Cafés/Bars in Turkey
In an inflationary environment, coffee and tea outlets capitalized on their affordability, becoming more popular venues for socializing. While consumers often placed small orders, such as a single cup of coffee or tea, increasing foot traffic contributed to transaction growth. Category players noted ... Read More
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Turkey: Town Footwear Industry - Analysis, Size, Trends, Consumption, and Forecast
The Turkish Town Footwear Industry Report Description This report presents an overview of the Turkish town footwear industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehens ... Read More
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Turkey: Soups Market - Analysis, Size, Trends, Consumption, and Forecast
The Turkish Soups Market Report Description This report presents a comprehensive overview of the Turkish soups market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the soups market in Tu ... Read More
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Turkey: Chicken Eggs Market - Analysis, Size, Trends, Consumption, and Forecast
The Turkish Chicken Eggs Market Report Description This report presents a comprehensive overview of the Turkish chicken eggs market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the chic ... Read More
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Turkey: Tequila Market - Analysis, Size, Trends, Consumption, and Forecast
The Turkish Tequila Market Report Description This report presents a comprehensive overview of the Turkish tequila market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the tequila market ... Read More