
-
Wipes in Georgia
Volume sales of wipes in Georgia experienced solid growth in 2024, driven by rising hygiene standards. Wet wipes provide a quick and easy cleaning solution, saving time and effort for those with busy lifestyles. The introduction of new options, including eco-friendly and biodegradable wipes, also at ... Read More
-
Retail Tissue in Georgia
Rising urbanisation and increasing hygiene standards have stimulated further volume growth of retail tissue in Georgia in 2024. Unit prices experienced a downward trend in the year, largely due to the intense competition, with numerous brands vying for market share. Consumers are increasingly focuse ... Read More
-
Need some help finding the right information ?
-
Nappies/Diapers/Pants in Georgia
Volume sales of nappies/diapers/pants witnessed further decline in 2024 due to the decline in the birth rate in Georgia. Value sales, however, increased, driven by inflation and the increasing availability of premium, natural and eco-friendly products. Euromonitor International's Nappies/Diapers/Pan ... Read More
-
Menstrual Care in Georgia
In 2024, moderate retail volume growth of menstrual care was driven by the active expansion of modern grocery retailers in Georgian regions, which allowed greater access to and a wider assortment of menstrual care across the country. Value sales, meanwhile, were boosted by the slight deprecation of ... Read More
-
Away-From-Home Tissue and Hygiene in Georgia
Volume growth of away-from-home tissue and hygiene products was robust again in Georgia in 2024, fuelled by increasing hygiene standards and healthy competition amongst cafés and restaurants. At the same time, inflation contributed to an increase in value sales in the year. The on-trade sector is gr ... Read More
-
Tissue and Hygiene in Georgia
Volume sales of tissue and hygiene in Georgia in 2024 were primarily driven by the growth of hygiene standards and the active development of modern retail across the country. As consumers are more aware of the importance of hygiene, the demand for tissue and hygiene products has risen, fostering an ... Read More
-
Georgia: Eye Makeup Market and the Impact of COVID-19 in the Medium Term
The Georgian Eye Makeup Market Report Description This report presents a comprehensive overview of the Georgian eye makeup market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the eye ma ... Read More
-
Georgia: Soups Market - Analysis, Size, Trends, Consumption, and Forecast
The Georgian Soups Market Report Description This report presents a comprehensive overview of the Georgian soups market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the soups market in ... Read More
-
Georgia: Chicken Eggs Market - Analysis, Size, Trends, Consumption, and Forecast
The Georgian Chicken Eggs Market Report Description This report presents a comprehensive overview of the Georgian chicken eggs market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the ch ... Read More
-
Georgia: SUVs Market - Analysis, Size, Trends, Consumption, and Forecast
The Georgian Suvs Market Report Description This report presents a comprehensive overview of the Georgian suvs market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the suvs market in Geo ... Read More
-
Georgia: Women Underwear Market - Analysis, Size, Trends, Consumption, and Forecast
The Georgian Women Underwear Market Report Description This report presents a comprehensive overview of the Georgian women underwear market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of ... Read More
-
Georgia: Fishing Tackle Market and the Impact of COVID-19 in the Medium Term
The Georgian Fishing Tackle Market Report Description This report presents a comprehensive overview of the Georgian fishing tackle market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of th ... Read More
-
Georgia: Ketchup and Tomato Sauces Market - Analysis, Size, Trends, Consumption, and Forecast
The Georgian Ketchup and Tomato Sauces Market Report Description This report presents a comprehensive overview of the Georgian ketchup and tomato sauces market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a st ... Read More
-
Georgia: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
The Georgian Tampons and Sanitary Pads Market Report Description This report presents a comprehensive overview of the Georgian tampons and sanitary pads market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a st ... Read More
-
Georgia: Beef and Veal Meat Market - Analysis, Size, Trends, Consumption, and Forecast
The Georgian Beef and Veal Meat Market Report Description This report presents a comprehensive overview of the Georgian beef and veal meat market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analys ... Read More
-
Georgia: Luxury Cosmetics and Skin Care Industry - Analysis, Size, Trends, Consumption, and Forecast
The Georgian Luxury Cosmetics and Skin Care Industry Report Description This report presents an overview of the Georgian luxury cosmetics and skin care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium te ... Read More
-
Surface Care in Georgia
Surface care in Georgia saw steady growth in volume sales in 2024, supported by the country’s economic growth and the continuous development of modern retail channels. The expansion of organised store-based retail outlets has made surface care products more accessible to a broader consumer base, con ... Read More
-
Bleach in Georgia
Bleach in Georgia continued to hold its familiar place in many Georgian households in 2024, largely thanks to its affordability and strong appeal to cost-conscious consumers. Bleach’s low price makes it an attractive option for those seeking effective cleaning solutions without straining their budge ... Read More
-
Toilet Care in Georgia
In 2024, the toilet care market in Georgia experienced moderate volume growth, with toilet liquids/foam emerging as the fastest-growing segment. This growth was driven by the segment’s broad product range and lower unit prices compared to other toilet care subcategories, making its products attracti ... Read More
-
Dishwashing in Georgia
In 2024, the dishwashing category in Georgia recorded stable growth in both volume and value sales. This steady performance reflects a dual trend in consumer behaviour. On one hand, a segment of the population remains loyal to established brands, valuing their perceived quality and consistency. On t ... Read More
-
Laundry Care in Georgia
Laundry care in Georgia saw the range of laundry detergents promoting sustainability expanding further in 2024 – for example, with products like Savex liquid laundry detergent designed for cold washes, Domol laundry softener packaged in recyclable materials, and Frosch offered in recycled packaging. ... Read More
-
Polishes in Georgia
In 2024, the sales of polishes in Georgia benefited significantly from the rising consumer awareness regarding home care products and the active expansion of the country’s retail sector. This growth is reflected in both the volume and value sales of imported polishes, which continue to increase stea ... Read More
-
Home Insecticides in Georgia
In 2024, Georgia’s home insecticides market experienced solid growth in terms of retail volume sales, underpinned by a more stable economic environment and the ongoing expansion of modern retail outlets into remote areas and regions. This improved retail infrastructure has facilitated greater produc ... Read More
-
Home Care in Georgia
In 2024, the home care market in Georgia was shaped by steady economic growth and a relatively stable exchange rate, both of which helped to stimulate volume sales. While the presence of immigrants from Russia, Ukraine and Belarus had previously influenced market dynamics, their impact has diminishe ... Read More
-
Air Care in Georgia
In 2024, both volume and value sales of air care products in Georgia posted solid positive growth, driven by increased consumer awareness, strategic marketing efforts and the expansion of modern retail outlets into regional areas beyond the capital. The development of these retail channels has playe ... Read More